Samsung Z Flip 3's target audiences (Session 4, 2022) by Learning Design at UTS https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8 en-us 2022-04-27 05:52:07 UTC 2026-02-12 20:34:13 UTC hello@padlet.com Young fashion influencers tamarahitchcock https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2234832415 Who would be likely to be Samsung Z Flip 3's target audiences?
  • Targeting fashion conscious, gender and culturally diverse influencers between 15-45, with a bias towards female users, although the promotion aims for a gender neutral tone with its advertising and phone case colours.
  • Young professionals, between 25-35, bias towards female users
  • Parents with young children, 35-45 years, bias towards female users
 
Who would be interested in buying Samsung Z Flip 3?
Younger market that are fashion conscious, follow the latest technology trends, enjoys a novelty, but also seeking a practical solution to the large phones in your jeans pocket or purse/clutch. 
 
Who have buying power for Samsung Z Flip 3?
Young professionals and parents of young children.
 
Who would check Samsung's Facebook to look for more information about Samsung Z Flip 3? And even further, who would respond to this Facebook message: “Hit Like and share if u love this device and still own it ...”
Fashion influencers to see who else is using the product and see if this is a brand and product they want to be associated with.
]]> 2022-07-01 04:06:00 UTC https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2234832415 Samsung (Gen) Z Flip 3 gregorymoskovitch https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2235717716 Who would be likely to be Samsung Z Flip 3's target audiences?
It's clear from the colour scheme, to the copy, to the models, to even the name of the product itself that this is an explicit attempt by Samsung to target Gen Z audiences, which is typically defined as those born between 1997-2012, who were raised digitally native and who as consumers will often differentiate between products and services based on which brands hew closer to their personal beliefs and ethics and/or allow them to make, as Samsung puts it, "a big statement".

Who would be interested in buying Samsung Z Flip 3?
Given the way it's being positioned by Samsung and its price-point, the ideal consumer for the Z Flip 3 skews younger (18-25) and is likely fashion or style-conscious and is motivated by a sense of individualism or uniqueness, i.e. the iPhone or Samsung Galaxy is fine, but the Z Flip 3 is unique and makes a statement.

Who have buying power for Samsung Z Flip 3?
Younger, style-oriented consumers and/or the parents who foot the phone bill.

Who would check Samsung's Facebook to look for more information about Samsung Z Flip 3?
Those same young, style-conscious Gen Z consumers, though they may not necessarily make a habit of checking Samsung's Facebook page to get their updates. The updates may appear in the feed or they may have a notification set up to alert them when news happens.

And even further, who would respond to this Facebook message: “Hit Like and share if u love this device and still own it ...”
As above, young, style-conscious Gen Z consumers.]]> 2022-07-03 03:27:12 UTC https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2235717716 Samsung case study - Erin Gillin https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2236408524 Who would be likely to be Samsung Z Flip 3's target audiences?
A target market would be fashion-conscious Gen Z girls. They embrace new technology, love social media and enjoy the latest trends.

Another target market would be millennials who are on-the-go.

Who would be interested in buying Samsung Z Flip 3?
Samsun users, those who like to follow the latest trends and want to upgrade their phone. They also need to have a decent disposable income (or have parents to buy from them) due to the price.

Who have buying power for Samsung Z Flip 3?
Working professionals, parents for their children

Who would check Samsung's Facebook to look for more information about Samsung Z Flip 3?
Younger markets who follow social media.

And even further, who would respond to this Facebook message: “Hit Like and share if u love this device and still own it ...”
Again, the younger audience who are concerned with what their peers think and want to be seen with the latest products.


]]> 2022-07-04 11:14:55 UTC https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2236408524 Samsung Z Flip 3, Your Galaxy, Your Way https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2237971551 Who would be likely to be Samsung Z Flip 3's target audiences?
Gen Y, the phone is different to the traditional sleek design of the current smart phones that we have known for many years, giving a sense of individuality along with the case color choices i.e., Your Galaxy, Your Way.

Who would be interested in buying Samsung Z Flip 3?
Those across the cohorts who place a high degree of importance on the tangible, the phone is small and compact as it will fit in your pocket nicely. With all the traditional types of smart phones on the market i.e.,  rounded edges, large screens, slimline, this phone creates a little individuality (even though it is a throw back to the likes of Motorola and Nokia in the early 2000's) in a sea of the same old designs that have been around for many years. 

Who have buying power for Samsung Z Flip 3?
Most people with a medium to high income, are fully employed will be able to purchase it, you  will of course be able to put in on a plan with a telco for a reasonable price.
Who would check Samsung's Facebook to look for more information about Samsung Z Flip 3? And even further, who would respond to this Facebook message: “Hit Like and share if u love this device and still own it ...”
The individuality statement of Your Galaxy Your Way, tapping into the construct of individualism through the latest and greatest in phone design, even though the original design is a throw back to the early 2000's.

]]> 2022-07-06 09:04:29 UTC https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2237971551 Samsung Z Flip 3 evonnecollier https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2242295567 The creative used for the Z Flip FB ad seems to be targeting a younger, fashion forward, stylish consumer, however the copy references 'do you remember when flip phones were cool' which ages the messaging to an older audience given the original flip phones were introduced in 2000, making previous flip customers in their 40's.

I expect that an older demographic would buy this flip phone for nostalgic purposes and being able to afford the premium price point. Also, international customers focused on conspicuous consumption could be another target.

Having read not only the Z Flip consumer posts but many other Samsung product posts, unfortunately it appears that consumers are using the Samsung FB page as a complaints channel providing very negative messaging which would most likely dissuade a potential consumer from purchasing. I saw very few customers researching or asking any product questions to help their purchase decision.

Also, Samsung's customer service team's responses lack any real information or resolution, rather referring customers to private messaging. This further damages their brand credibility.

]]> 2022-07-13 02:58:24 UTC https://padlet.com/postgraduate_futures/o2fjvsigf634gxv8/wish/2242295567