IBF - Growth Hacking Game - Group 6 by Trechelle Lyn Ras https://padlet.com/trechras/growthgroup6 Let's growth hack our start-up en-us 2020-08-24 11:59:51 UTC 2025-11-03 11:07:48 UTC hello@padlet.com LET'S LEARN trechras https://padlet.com/trechras/growthgroup6/wish/694274446 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274446 Round 1 trechras https://padlet.com/trechras/growthgroup6/wish/694274450 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274450 Round 2 trechras https://padlet.com/trechras/growthgroup6/wish/694274451 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274451 The startups we explored.... trechras https://padlet.com/trechras/growthgroup6/wish/694274453 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274453 Our idea... trechras https://padlet.com/trechras/growthgroup6/wish/694274455 Write down the details of what you would do.]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274455 Our idea... trechras https://padlet.com/trechras/growthgroup6/wish/694274457 Write down the details of what you would do.]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274457 trechras https://padlet.com/trechras/growthgroup6/wish/694274458 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274458 Round 3 trechras https://padlet.com/trechras/growthgroup6/wish/694274460 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274460 Our idea... trechras https://padlet.com/trechras/growthgroup6/wish/694274462 Write down the details of what you would do.]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274462 Let's learn from startups! trechras https://padlet.com/trechras/growthgroup6/wish/694274463 Click on the link below! ]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274463 trechras https://padlet.com/trechras/growthgroup6/wish/694274464 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274464 trechras https://padlet.com/trechras/growthgroup6/wish/694274465 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274465 trechras https://padlet.com/trechras/growthgroup6/wish/694274467 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274467 We select... trechras https://padlet.com/trechras/growthgroup6/wish/694274468 The tactic we selected tactic 4]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274468 We select... trechras https://padlet.com/trechras/growthgroup6/wish/694274469 The tactic we selected is 5. 
Use language to drive desire and action.]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274469 We select... trechras https://padlet.com/trechras/growthgroup6/wish/694274471 The tactic we selected build free useful tool]]> 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274471 .... trechras https://padlet.com/trechras/growthgroup6/wish/694274472 2020-08-24 11:59:51 UTC https://padlet.com/trechras/growthgroup6/wish/694274472 Spotify desmondser https://padlet.com/trechras/growthgroup6/wish/696456158 Disruptive freemium business model
  • Over the years, sharp increase in free users and paid subscribers (less steep)

Future Growth (relevant to Marketing)
  • International Expansion and Mobile Growth
  • Partnerships (Facebook in 2011)
  • Co-creation with artists
]]> 2020-08-25 03:27:53 UTC https://padlet.com/trechras/growthgroup6/wish/696456158 Spotify kiransharma https://padlet.com/trechras/growthgroup6/wish/696456219 2020-08-25 03:27:57 UTC https://padlet.com/trechras/growthgroup6/wish/696456219 Dropbox kiransharma https://padlet.com/trechras/growthgroup6/wish/696456735 2020-08-25 03:28:27 UTC https://padlet.com/trechras/growthgroup6/wish/696456735 Dropbox kiransharma https://padlet.com/trechras/growthgroup6/wish/696460383 - Really simple UI for faster adoption
- Incentive to follow on social
- Incentive to refer friends 
- Easy to share
- Contest for further engagement
 - Accessible across all devices
- Acting cloud server for small /startup companies ]]> 2020-08-25 03:32:08 UTC https://padlet.com/trechras/growthgroup6/wish/696460383 Potential Growth Mechanism desmondser https://padlet.com/trechras/growthgroup6/wish/696461153  - Not just a market shrinking mechanism, but also a potential growth mechanism, 

- Can act as a bridge between piracy and legacy buying options. 

- Before Spotify, there was little other choice than pay-per-track, or CD, or pirate music. 

- With Spotify’s freemium version, people who only pirated out of ease now have another way to get music legally.]]> 2020-08-25 03:32:53 UTC https://padlet.com/trechras/growthgroup6/wish/696461153 Mission Statement https://padlet.com/trechras/growthgroup6/wish/696462362 2020-08-25 03:34:04 UTC https://padlet.com/trechras/growthgroup6/wish/696462362 Social: Discovery and Sharing desmondser https://padlet.com/trechras/growthgroup6/wish/696469596  - Able to share on facebook

- See friends' activity within the app.

- Available across web and mobile platforms]]> 2020-08-25 03:40:59 UTC https://padlet.com/trechras/growthgroup6/wish/696469596 $200 - Exclusivity with Waiting List kiransharma https://padlet.com/trechras/growthgroup6/wish/696509074 2020-08-25 04:17:21 UTC https://padlet.com/trechras/growthgroup6/wish/696509074 Ideas kiransharma https://padlet.com/trechras/growthgroup6/wish/696515439 - Creating hype by utilizing small community of respected artists 
- Designs created by artists shared in community
- Learn from artists how to design your own skateboard to your personality - inspire people to want to design their own.
- People encouraged to share their designs to further inspire and get more people to design
- Creating the perception of exclusivity and premium product - be part of this exclusive community
- Countdown to receiving the product. First 100 get freebie
- Encouraged/ easy / incentivized to share on social when you receive the product

]]> 2020-08-25 04:23:18 UTC https://padlet.com/trechras/growthgroup6/wish/696515439 Waiting List Teaser desmondser https://padlet.com/trechras/growthgroup6/wish/696525928 Create hype by showcasing creation by respected artists]]> 2020-08-25 04:33:47 UTC https://padlet.com/trechras/growthgroup6/wish/696525928 Inspire people to express their own personality desmondser https://padlet.com/trechras/growthgroup6/wish/696528045 Presents product as a form of expression]]> 2020-08-25 04:35:56 UTC https://padlet.com/trechras/growthgroup6/wish/696528045 Join waiting list and be the first to receive desmondser https://padlet.com/trechras/growthgroup6/wish/696529530 Freebies for early birds]]> 2020-08-25 04:37:30 UTC https://padlet.com/trechras/growthgroup6/wish/696529530 Encourage social sharing upon receiving product and using it desmondser https://padlet.com/trechras/growthgroup6/wish/696532106 Share your masterpiece]]> 2020-08-25 04:40:07 UTC https://padlet.com/trechras/growthgroup6/wish/696532106 Clear Rejection: claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696679908 - option 1: the scarcity feeling will not work for skateboard painting
- option 2: customers may not understand the difference in terms of painting qualities]]> 2020-08-25 07:21:53 UTC https://padlet.com/trechras/growthgroup6/wish/696679908 Our Customers: claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696684725 target market: 
A. Skateboard community B. People who want to pick it up as hobby, promoting skateboarding as lifestyle  ]]> 2020-08-25 07:27:11 UTC https://padlet.com/trechras/growthgroup6/wish/696684725 Why Drive Desire? desmondser https://padlet.com/trechras/growthgroup6/wish/696685317 The idea is to nudge and encourage the picking up of a new hobby, instead of nudging them to choose between different paints.]]> 2020-08-25 07:27:55 UTC https://padlet.com/trechras/growthgroup6/wish/696685317 We chose option 5: claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696686057 Express yourself! ]]> 2020-08-25 07:28:51 UTC https://padlet.com/trechras/growthgroup6/wish/696686057 Blogging claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696686953 Show how can skateboard be a lifestyle.
Skateboard is life! No matter the age]]> 2020-08-25 07:30:01 UTC https://padlet.com/trechras/growthgroup6/wish/696686953 Appeal to enthusiast desmondser https://padlet.com/trechras/growthgroup6/wish/696687830 Such as the Harley Davidson enthusiast groups will feel passionate when you introduce a product that can personalise their 'baby'. Similarly, slogans can help to convince the skateboard communities.]]> 2020-08-25 07:31:09 UTC https://padlet.com/trechras/growthgroup6/wish/696687830 claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696687941 2020-08-25 07:31:18 UTC https://padlet.com/trechras/growthgroup6/wish/696687941 Triggers memories and nostalgia desmondser https://padlet.com/trechras/growthgroup6/wish/696691314 The story of the skateboarders from Margaret Drive]]> 2020-08-25 07:35:29 UTC https://padlet.com/trechras/growthgroup6/wish/696691314 DIY your skateboard's design claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696691534 2020-08-25 07:35:50 UTC https://padlet.com/trechras/growthgroup6/wish/696691534 become a sk8ter boi claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696693000 2020-08-25 07:37:46 UTC https://padlet.com/trechras/growthgroup6/wish/696693000 Use language to drive desire and action desmondser https://padlet.com/trechras/growthgroup6/wish/696693889 2020-08-25 07:38:56 UTC https://padlet.com/trechras/growthgroup6/wish/696693889 The product kiransharma https://padlet.com/trechras/growthgroup6/wish/696695584 - Premium product - not the cheapest option.
- Aspirational 
- Appeal to PMETs who used to be skateboarders , or teenagers who need to save up or ask parents]]> 2020-08-25 07:41:06 UTC https://padlet.com/trechras/growthgroup6/wish/696695584 s claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696697333 2020-08-25 07:43:00 UTC https://padlet.com/trechras/growthgroup6/wish/696697333 Are you a newbie artist? do not worry! we got your covered claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696747146 We have an app to teach you how to personalise your skateboard with our paints!]]> 2020-08-25 08:45:47 UTC https://padlet.com/trechras/growthgroup6/wish/696747146 Free Tutorials claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696747983 - Disruptive product: teaching people how to paint their own skateboard even tho they do not have any experience in designing
- User friendly: anyone can use the app ! no design knowledge required]]> 2020-08-25 08:46:49 UTC https://padlet.com/trechras/growthgroup6/wish/696747983 claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696748738 2020-08-25 08:47:42 UTC https://padlet.com/trechras/growthgroup6/wish/696748738 claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696750007 2020-08-25 08:49:16 UTC https://padlet.com/trechras/growthgroup6/wish/696750007 Using AR to preview designs desmondser https://padlet.com/trechras/growthgroup6/wish/696750058 Eg. Make Up Filter]]> 2020-08-25 08:49:19 UTC https://padlet.com/trechras/growthgroup6/wish/696750058 skateboard collaboration + supreme https://padlet.com/trechras/growthgroup6/wish/696750538 2020-08-25 08:49:43 UTC https://padlet.com/trechras/growthgroup6/wish/696750538 claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696750726 2020-08-25 08:49:56 UTC https://padlet.com/trechras/growthgroup6/wish/696750726 desmondser https://padlet.com/trechras/growthgroup6/wish/696751115 Eg. Shoes AR filter]]> 2020-08-25 08:50:16 UTC https://padlet.com/trechras/growthgroup6/wish/696751115 chchua88 https://padlet.com/trechras/growthgroup6/wish/696751875 2020-08-25 08:51:13 UTC https://padlet.com/trechras/growthgroup6/wish/696751875 Submit design made using the tool to a portal desmondser https://padlet.com/trechras/growthgroup6/wish/696753261 Eg. Lego Ideas]]> 2020-08-25 08:53:13 UTC https://padlet.com/trechras/growthgroup6/wish/696753261 See how your skateboard would look like with our AR tool! claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696753320 similarly to Ikea AR tool (putting the furniture in your own apartment with AR), you can see the final result on your skateboard]]> 2020-08-25 08:53:17 UTC https://padlet.com/trechras/growthgroup6/wish/696753320 Exhange design ideas kiransharma https://padlet.com/trechras/growthgroup6/wish/696753430 2020-08-25 08:53:28 UTC https://padlet.com/trechras/growthgroup6/wish/696753430 Monthly contest claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696754975 - Every month there will be a theme
- Giveaway premium paint that is not available to be purchased (new stuff!)
- contest: best designs every month ]]> 2020-08-25 08:55:23 UTC https://padlet.com/trechras/growthgroup6/wish/696754975 IG Blogging claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696755618 - Skate stories published on our instagram every day :)! Users could contribute to the skating lifestyle: share your skating story with us! get featured!]]> 2020-08-25 08:56:21 UTC https://padlet.com/trechras/growthgroup6/wish/696755618 All-in-one Free App desmondser https://padlet.com/trechras/growthgroup6/wish/696756286 - Tutorial
- Insta Skate Stories
- AR preview
- Design Tool
- Design Sharing Forum]]> 2020-08-25 08:57:12 UTC https://padlet.com/trechras/growthgroup6/wish/696756286 claudiabarrosguerreiro https://padlet.com/trechras/growthgroup6/wish/696757253 2020-08-25 08:58:41 UTC https://padlet.com/trechras/growthgroup6/wish/696757253 color theme https://padlet.com/trechras/growthgroup6/wish/696757557 2020-08-25 08:59:10 UTC https://padlet.com/trechras/growthgroup6/wish/696757557 New colour combinations added every month! kiransharma https://padlet.com/trechras/growthgroup6/wish/696759315 Come back to see our new colour combos created by our in-house master artist]]> 2020-08-25 09:01:46 UTC https://padlet.com/trechras/growthgroup6/wish/696759315