HSES 486 Sport Marketing by Becky Paek

Adidas case

paekbecky — 2024-12-12 14:48:59 UTC

Puma and First Mile Recycled Clothing Products

2024-12-12 17:11:30 UTC

2024-12-12 17:12:40 UTC

Adidas - "Run for the Oceans"

2024-12-12 17:13:00 UTC

Some of the contents include “ONE CAUSE”, “ONE MOVEMENT”, and showing different cities all together to get together for a good cause, to save the oceans. 924,237 people showed up to run throughout their city to support the abolishment of pollution in our oceans. For people that care about sustainability, this ad will empower them and they will be persuaded to buy adidas.

Patagonia - "Don't Buy This Jacket"

2024-12-12 17:13:14 UTC

NFL Play 60

2024-12-12 17:15:22 UTC

NFL Play 60 is a competition and movement that the NFL initiated. The movement is meant to promote youth health and fitness by commiting over $352 Million to classrooms that achieve the highest fitness score.

Bethany Druse, Deshana Skeete, and Savanah Reeves

2024-12-12 17:15:50 UTC

colbymm2 — 2024-12-12 17:17:29 UTC

Adidas "Parley for the Oceans"

2024-12-12 17:17:44 UTC

By: Josh Flaminio and Jack Carden

Nike Grind

2024-12-12 17:19:05 UTC

NFL Play 60

2024-12-12 17:19:12 UTC

NFL Play 60 is an innovative way to connect the youth to football by improving their physical activity and health. The movement provides children and athletes a gateway to a more healthy and active lifestyle.

Lacoste x Save Our Species : Piper Brosnan, Rylee Ford, Ally Musser, Owen Zajac

2024-12-12 17:20:08 UTC

One sustainable marketing case we found very interesting was the "Lacoste x Save our Species" campaign. This campaign focused on raising awareness and revenue for endangered species of animals. Lacoste, known for their alligator logo, replaced the alligator with these ten different animals on their clothing and merchandise. This resonated with many people, due to the emotional connection many humans share with animals. For a brand to change its logo, especially with its unique brand recognition, was very special and successful for their marketing campaign.

2024-12-12 17:20:16 UTC

Nike reuses products from old shoes/products to make a special line of shoes that are made exclusively from recycled materials. Nike began doing this in 1992 and has been refining and tuning the details involved since the concepts inception.

Decathlon X Adidas

2024-12-12 17:21:21 UTC

2024-12-12 17:21:38 UTC

2024-12-12 17:22:02 UTC

Stella Uriarte, Izzy Pufundt, & Anabelle DeFord

2024-12-12 17:23:27 UTC

MLS Recycled Jerseys

2024-12-12 17:23:43 UTC

Adidas x Parley for the Oceans

2024-12-12 17:26:33 UTC

Adidas x Parley Sustainable Sport Marketing Case

2024-12-12 17:28:49 UTC

Nike Move to Zero

2024-12-12 17:31:24 UTC

We are focusing on the Nike Move to Zero campaign. This campaign is Nike’s way of focusing on sustainability when producing their product. “We all share the responsibility for our playground—Planet Earth. That’s why we’re reimagining things top to bottom through sustainability and circularity.” Nike said on their website.

The Body Shop

2024-12-12 17:57:01 UTC

The Body Shop introduced their "Refill Scheme" which launched in 2019. This project aimed at pioneering a brand new refill station, that would find it's way to more than 500 stores globally. 29% of plastics from this project were used from recycled material with the target goal of 50% by 2030.

Puma Bring Me Back

2024-12-12 17:57:36 UTC

2024-12-12 18:09:10 UTC