Discussion #2: Would you invest in Evive's Marketing Plan? by Eritha Huntley Lewis https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75 Review the following video about Evive https://www.youtube.com/watch?v=fE-pQA5rkR8 For our discussions consider: What need is Evive filling? What businesses are Evive's competitors? How has Evive distinguished itself from its competitors? en-us 2022-10-09 00:37:17 UTC 2026-02-15 15:31:36 UTC hello@padlet.com Samip Dalal (301309813) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2479842112 If I have a chance, I will invest in Evive.
 Evive is a smoothie company that provides a convenient and healthy way for people to have a complete breakfast. The company was founded four years ago by Claudia and Dominic in Montreal to change their eating habits towards a healthier and plant-based diet. Evive offers smoothies in cubes that can be made in a mason jar with a person's favorite liquid in just 30 seconds without the need for a blender. The smoothies are made with organic fruits, veggies, superfoods, and plant-based protein and have no added sugar.
So Evive is smoothies that don't need a blender being a differentiation point filling in the morning needs of eating healthy and quickly as well. This also helps them be distinguished from their competitors.]]> 2023-02-13 16:10:52 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2479842112 Shiela Mae Tamondong (301258899) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2479909033
  • We all know making a smoothie takes a while, and can also be a mess. Evive’s product gives a solution for that. Evive is filling the need of more accessible and convenient smoothies in only 30 seconds. 
  • The only competitor I could find is “Millennia TEA”. They sell frozen tea leaves. So, tea cubes, chopped tea leaves, and loose tea all frozen shipped to their consumers. 
  • Evive is the first one to launch the “frozen smoothie cubes” idea in Canada. Not only are they available in different grocery shells, they are also available online. They also have a variety of smoothie flavors. On their website, they have exclusive flavors that you can only get once you order directly and they will pack it and ship it to you. 

    • ]]>     2023-02-13 16:44:27 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2479909033     Sharonette Villanueva-301217286 I probably yes! i will invest in Evive"s Marketing Plan, because Evive is a brand of smoothie blends that are made from all-natural ingredients and are designed to be both delicious and nutritious. The smoothies come in a variety of flavors and can be enjoyed as a snack or meal replacement. Each Evive smoothie is packed with wholesome ingredients such as fruits, vegetables, nuts, and seeds. This makes them a great source of vitamins, minerals, fiber, and other essential nutrients that are important for maintaining good health.In addition to being delicious and nutritious, Evive smoothies are also convenient and easy to prepare. Simply blend the smoothie with your preferred liquid (such as water, almond milk, or coconut water), and you're good to go! https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480020921 2023-02-13 17:52:59 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480020921 Anup Ghimire (301290970) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480347630 I will definitely invest in Evive because its marketing strategy is effective and focused on its target customers. They are using various marketing channels such as social media, email, and content marketing, which indicates that they have a strong business plan.   
    Evive meets the demand for a quick convenient and healthy breakfast or snack option that doesn't require a blender. They have developed a unique product to address this need. In terms of competitors, Evive may be competing with other companies that offer pre-made smoothies or smoothie ingredients, like frozen fruits and vegetables. What sets them apart from their competitors is their innovative cube shape smoothies which don't need a blender. They also focused on the use of organic food ingredients and do not add sugar to their smoothies. These unique qualities make Evive stand out in the highly competitive smoothie market.]]>     2023-02-13 22:46:35 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480347630     Harish Muvvala (301178251) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480352721 When considering investing in a smoothie company, there are several factors that you should analyze to determine the potential for investment success. My considerations include 

    1. Market :  Market research to comprehend the present demand for smoothies, the competitive environment, and any new trends or market prospects is very popular these days.
    2. Nutritious : As these are healthy and provide good calories people prefer to opt for this which in return increases the demand of the product, would be a key note of investing.
    3. Preferences: Look for individuals with a proven track record of success in the smoothie or food and beverage industry, and evaluate their ability to lead and grow the business.
    4. Sales : Like seasonally every different juices every customer prefers to have, so by changing the combinations of these smoothies can drive the sales high.

    By considering these elements if the smoothies are offered to the customers in different ways with different choices, there are good chances of sales growth and healthy reach of profits.
    ]]>     2023-02-13 22:53:18 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480352721     Alejandra Uribe (301314011) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480352973 Evive is filling the need of having a healthier lifestyle and also making it more convenient and easing access to people to this way of living. Healthy trends have been developing quite strongly in the last decade, having even a higher impact in recent years due to the pandemic which lead people to be more aware and conscious about their habits and health.
    Competitors for Evive would be those businesses that can fill the occasion of consumption that Evives has (meaning healthy snacks or breakfast) even if they don't share the same concept of the brand, which is smoothies in a cube or frozen smoothies. In this sense, even Freshii could be a competitor for Evives if a consumer decides to get their smoothies ready to drink in a healthy food store. However, what the brand does really well is to step from the competition by bringing a very innovative concept that allows people to lower the cost of having a smoothie (as you're doing it at home in comparison with the associated costs of getting a drink in a store) and being way more convenient, as people don't have to buy all the ingredients independently, that not only consumes space in the fridge but also time of preparation, making it a really attractive concept that as now don't seem to have a direct competitor in the market.]]>     2023-02-13 22:53:41 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480352973     Krishna Prasad Wagley - 301263445 https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480398479 I would definitely invest in Evive’s marketing plan.
    Evive is concentrating on providing a wholesome, nourishing, and time-efficient smoothie breakfast to meet the needs of their potential clients who have a busy schedule.
    The businesses that produce or sell smoothies, salads, juices, and quick breakfasts are Evive's competitors. For instance, Summer fresh salads, Freshii and Druxy can be considered as the competitors for Evive.
    Evive has set itself apart from its competitors by creating a product that doesn't contain any extra chemicals or sugars and doesn't even need a blender, demonstrating how practical and easily available it is. They have focused on the customer's diet, nutrition, and health. There are numerous flavors available, providing a range of options for people with various preferences.

    ]]>     2023-02-13 23:54:17 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480398479     Janessa Orduna (301234440) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480410329 Evive is filling the need of encouraging individuals to be more conscious and eat healthily by making it available to them. These kinds of stores have been more recognized when the pandemic started as more people were scared to get sick and became conscious about their overall health-physically, mentally, and emotionally.

    As someone who works at Freshii, I'd say this is one of their competitors. At Freshii, we are able to make smoothies in less than 3minutes which is way easier than waiting for these Evive cubes to melt. The smoothies can also be customized (people can ask for different base such as almond milk, coconut milk, and frozen yogurt). Freshii also offers salads, soups, wraps, and healthy rice bowls along with their own brand drinks such as kombuchas, sparkling lemonades, ready-to-eat peanut butter or cocoa bites, and of course the cleansing juices. Another competitor can be Summer Fresh which distributes packed salads that can be eaten for breakfast, lunch, and dinner. And all the other stores that offers cleansing juices, fresh smoothies, and basically healthy food.

    Evive has distinguished itself from its competitors by being easily available. People can bring them to the gym, work, and any trip they're going to since it doesn't need a blender. Apart from that, they are also offering the wheels for a lower price than that of their competitors. Additionally, they have a lot of fun flavours to choose from.




    ]]>     2023-02-14 00:07:08 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480410329     Poorva Hanjankar (301272902) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480416933 Evive's marketing plan is something I'd really like to invest in. Evive is filling the need for a convenient and healthy on-the-go snack option. The company offers smoothie cubes that can be consumed without the need for a blender, making them a practical solution for busy people who want to incorporate more fruits and vegetables into their diet.

    Evive's main competitors are other companies that offer similar products, such as pre-packaged smoothies, juices, and healthy snack options. Some of these competitors include Jamba Juice and also some companies who are providing the healthy food subscription which is also very convenient.

    For Evive to stand out from its competitors, they offer a unique and innovative product that is convenient, easy to use, and contains healthy ingredients. The smoothie cubes are made with all-natural, whole-food ingredients and come in various flavors, making it easy for customers to find a taste they love. In addition, they offer free shipping to residents of Ontario and Quebec
     




    ]]>     2023-02-14 00:15:21 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480416933     Ma. Preciosa Martine Canlas- 301228560 https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480419705 Evive is filling in a need for making a healthy smoothie on the go. They were able to invent and innovate something that people might not even think of but would save time and energy. They packaged smoothies in small cubes that you can easily make without a blender. You can take them anywhere with you and simply create a smoothie whenever and wherever. For instance, if you are running of time in the morning, just grab a package of Evive and you can make them when you reach the office. The best thing is , it is healthy and offers the nutrients of having a complete breakfast. Evive’s competitors would be the other ready-made smoothies available in the market like The Good Stuff and Bar Fresh. Both companies also offer smoothies on the go. The differentiating factor of Evive for me from its competitors would be the packaging. They offer it in cubes which is very innovative and different from its competitors—which they offer in tumblers or bottles. I would definitely invest in Evive if given the opportunity.

    ]]>     2023-02-14 00:19:01 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480419705     Mobolaji Adams(301257339) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480426119  

    YES I will invest  because the idea is unique and evive is the only company that offer smoothies in cubes in Canada and the market base is expanding to the US and the product is already selling in so many glossary store  

    EVIVE's smoothies are marketed as a way to help people lose weight and improve their overall health. The marketing plan for EVIVE's smoothies focuses on creating a favorable image for the product among consumers and it will also participate in health and weight-loss fairs and also make the product more accessible and convenient, the ingredients used are organic  and veggies. 

    ]]>     2023-02-14 00:24:33 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480426119     Pavithra Venkatesh - 301311115 https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480688746 EVIVE is filling the need of healthy and nutritious smoothie which is convenient to prepare.The company provide  the smoothie in the cube form.They offer variety of flavours with the no added sugar.Also it reduces the preparation. Adding the cubes in any liquid like almond milk, water or more and wait some time to melt then shake it and drink it.Its creative and growing business.It made of plant based protein , organic fruits and vegetables and superfoods which absolutely healthy.They sell it in grocery shop and online sale . I would absolutely invest in the company as they are growing day by day.People who don't like eating whole fruits can include this smoothie to improve their diet.
    Evive's main competitors are juice companies, prepared smoothies , smoothie cafe and healthy snack producing company.They invented it to provide healthy drink and saves time for smoothie lovers.Also to develop the business they do free shipping to people live in Ontario and Quebec.As the demand for the product is increasing they are also improving the manufacturing.]]>     2023-02-14 01:55:29 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480688746     Saima Mahajan - 301297740 https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480807523 I'd like to make an investment in Evive. It has a powerful nutritional impact. Everyone is becoming more health aware day by day in today's fast-paced society, and Evive came up with the brilliant concept to save them time by quickly preparing a smoothie as a full breakfast that is a healthier alternative. They provide it in a variety of tastes to make it more handy. Superfoods, plant-based protein, organic fruits and veggies, and no added sugar are used to make the smoothies. Evive satisfies the need for a quick, practical, and nutritious breakfast. This innovative concept gave rise to this special product. Additionally, the fact that they provide smoothies in cube form that don't require a blender makes them stand out from their rivals. In the competitive highly bustling smoothie market. In addition, they are providing it for less money with free shipping. They are enhancing their production in tandem with the rise in product demand. Their concept is quite original.]]> 2023-02-14 02:45:55 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480807523 Surbhi Varma 301161872 https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480820232 Evive smoothies are worth it as they are a convenient, healthy and tasty snack option. evive smoothies come in a wide variety of flavors, ranging from fruity and sweet to savory and spicy. They are made with all-natural, certified-organic and non-GMO ingredients, making them a healthy snack that is high in protein and fiber and low in sugar and calories. Plus, they are a great way to get your servings of fruits and vegetables in without having to prepare a long list of ingredients. Additionally, the flavours are really tasty and perfect for those looking for a quick, healthy and delicious treat. They are also affordable and can be purchased in packs of four for easy meal-prepping. To sum it up, evive smoothies are an excellent choice for a convenient, heathy and tasty snack that won’t break the bank.

    some of the competitors of the Evive's are 
    • Daily Harvest.
    • Kencko.
    • Smoothie Box.
    • Splendid Spoon.
    • Realm.
    • The Frozen Garden.
    But what makes them stand out from the crowd is the unique ice cubes based product which is not too heavy on the pockets since a lot of people wanting to change their lifestyle but the market is so competitive if they find a great nutritional taste but the costing of it would be steep. I have personally used Daily Harvest and to be honest it is the hype towards the products but it is expensive. Even though they claim to be on discounted price but still for me as a consumer I would choose Evive's any day. With their cube shaped smoothies you don't need too invest in some high end blender and it saves so much time and money. I personally would chose this brand over any other brand.
    ]]>     2023-02-14 02:57:34 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480820232     Manav Sharma (301316772) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480864542 Evive focuses on filling the needs of the customers that are looking forward to make changes in their lifestyle by providing easy to make and swiftly prepared smoothie by just blending the cubes with personal preference like water, or milk including with 8 different flavours which has the foundation of healthy ingredients with no added sugar.  The ingredients that this is made of are fruits, veggies, super foods, and plant-based protein. Moreover, to boost up their sales they are dealing with more than 1000 grocery stores, and on online platform for shipping to different provinces. Moving forward, I think one of their competitors is Jus by Julie, as they provide not only one or two healthy dietary options but, they sell freshly made and organically based fruits and vegetables products like, healthy snacks, drinks, also from these various options people can create their own meal plan for daily consumption. Hence, I would say that they would create the tension of the competition in the market.

    ]]>     2023-02-14 03:40:02 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480864542     Sonim Shakya (301278555) https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480894089 I would invest in Evive’s Marketing plan because it’s a brand-new product and it has a good potential for the present market condition as well as for future. The idea of making the smoothie using organic fruits, veggies will attract lots of people since after the pandemic most people are choosing the healthy diet. It is also suitable for both vegetarian and non vegetarian since it is all plant base only. 

    To talk about business competitors for the Evive’s. we can say there are non since they are the first to introduce the smoothie cube in Canada. But there might be other competitors with same product, but the selling technique might me different than them. The product produce by them is very easy and convenient to use and saves our precious time as well since we just need to put it in the cup or glass and wait until it melts down. Also, they have focused on the customers service such as online order which will bring the goods in doorstep of the customers residence with no shipping charges.

    Therefore, Evive’s has used the good marketing techniques focusing on the organic taste, customers satisfaction and still innovating different flavors as per customer demand for surviving in the market.

    ]]>     2023-02-14 04:09:08 UTC https://padlet.com/erithahuntley1/nzo6nl9ujnwrbq75/wish/2480894089