Ch 5.1 Channel of Distribution - Period 6 by Jake Browarski https://padlet.com/jbrowarski/nzbtjp6dezr9 Section Learning Targets: 1) Explain the functions of the channel of distribution and channel members. 2) Identify various distribution channel options. en-us 2016-10-26 17:48:29 UTC 2016-10-26 18:25:05 UTC hello@padlet.com 5. in what types of stores is STEAZ primarily sold https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429660 STEAZ is primarily sold in markets and food stores, that sell more organic goods, unlike coca cola which is sold basically everywhere because it can be bought anywhere and enjoyed by anyone. STEAZ is looked at as a healthy product so will be sold in locations that focus on being healthy.]]> 2016-10-26 18:06:46 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429660 3. How is the channel of distribution used to meet the product quantity, product assortment, and product location needs of customers? https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429702 whole sales and transportation companies meet the needs of the location by getting it there to the different stores from the warehouse. Product assortment is the whole sale company can buy different product from a different business and distribute it to a different location such as supermarkets. The whole sale company stores the quantity for the demands of the consumer.

]]> 2016-10-26 18:06:51 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429702 2. Why is the channel of distribution an important part of marketing products and services? joseph_jones5 https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429879 It is an important part of marketing products and services because it is designed to reach the companies targeted market in the most effective way by placing it certain stores and areas that would attract the optimal amount of the companies targeted market.]]> 2016-10-26 18:07:17 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429879 9)  Costco is an example of a wholesaler that sells directly to consumers.  Describe Costco's advertising (or lack of advertising) strategy.  How does this strategy benefit customers?  How does the wholesale strategy affect the brands that Costco sells? https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429970 Costco benefits the customers with a very different strategy because they don't really have commercials. but everything they sell comes packaged in large quantities, and they have either very cheap or reasonable prices. The brands that they sell also get to sell a lot of product at one time and people are more inclined to buy the brand's product due to how much product they are getting for a reasonable price.]]> 2016-10-26 18:07:29 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133429970 1.List and describe the 7 participants in the channel of distribution of a product. https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133430200 producers-manufacturers that make products and sell them to other businesses or consumers
retailers- businesses that sell products directly to consumers
wholesalers- businesses that buy products from producers and then sell the products to other businesses ,often retailers
Transportation companies- businesses that move products by airplane, railroad,ship, truck , pipeline, or a combination of methods
warehouses-storage facilities used to store products as they move through the channel of distribution
agents and brokers- businesses that work to bring producers and buyers together in exchange for a fee
consumers-final end user of a product]]> 2016-10-26 18:07:58 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133430200 #8 Read about Steaz's various products, determine at least 2 channels of distribution you think might be a good fit for Steaz. https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431459 Steaz would be well distributed if it were to go through wholesale distribution. Steaz should go from the company, to the wholesale distributor, then it should expand to multiple grocery store shelves such as: Target, Whole Foods, Costco, Walmart,etc. This product already has its own website, with descriptions of each product, and it would be wise to expand it by being able to order certain drinks directly from the website.]]> 2016-10-26 18:10:39 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431459 #4- What 3 factors make it more likely that a business will use direct channels of distribution instead of indirect distribution? https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431491 Direct channels are commonly used for business and industrial products, if there are a small number of customers in a small geographic area, and if companies want more control over the marketing mix]]> 2016-10-26 18:10:44 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431491 6.  What does the term wider distribution mean?                                 A. Wide distribution is a businesses   large range of product distribution. How might a wider distribution strategy benefit Steaz?How might it hurt Steaz? https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431563
A. Wider distribution spread will expand the range of product awareness and increase the amount of potential consumer, brining in more money to the company
.

How might it hurt Steaz?
A. Widening distribution of the Organic Green Tea will increase outgoing money from the company which will be put into expanding the business.]]> 2016-10-26 18:10:54 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133431563 7. how would a wider distribution strategy benefit and hurt the Steaz customers. https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133433804 If Steaz had a wider distribution strategy, then customers would be able to find Steaz products more conveniently without having to travel far to get what they want. However, its possible that because its sold at more places, the demand may go up as well as the price of the product.]]> 2016-10-26 18:15:33 UTC https://padlet.com/jbrowarski/nzbtjp6dezr9/wish/133433804