LIBRA REDESIGN MARKETING STRATEGY by Lauren Trenou https://padlet.com/ltrenou/nyb6sq0a8926wmah en-us 2022-05-03 01:37:33 UTC 2022-05-09 10:54:24 UTC hello@padlet.com PRODUCT ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623088 2022-05-03 01:37:55 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623088 PRICE ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623244 2022-05-03 01:38:07 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623244 LIBRA REDESIGN MARKETING STRATEGY ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623465 2022-05-03 01:38:21 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167623465 Packaging Waste ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167627672 2022-05-03 01:42:09 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167627672 Sustainable packaging ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167628542 Outside and Inside plastic]]> 2022-05-03 01:42:40 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167628542 High production costs https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167629510 2022-05-03 01:43:44 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167629510 Alternatives to traditional pads and tampons ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167630554 - Period Underwear (already currently implemented by Libra)
- Menstral Cups]]> 2022-05-03 01:44:46 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167630554 Payment Plan https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167632346 - instalments

]]> 2022-05-03 01:46:25 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167632346 Value for money ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167632885 Compared to competitors]]> 2022-05-03 01:47:01 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167632885 Afterpay https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167633116 STRENGTHS

WEAKNESSES
  • less flexible with instalments:
    • must pay within four instalments every two weeks
  • Reported a 600% increase in losses

https://www.savings.com.au/news/afterpay-loss-159-million
]]> 2022-05-03 01:47:13 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167633116 Biodegradable plastic ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167634466 2022-05-03 01:48:32 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167634466 Longevity - lasts approx 10 years mohammadasif4 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167635547 2022-05-03 01:49:17 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167635547 Reusable mohammadasif4 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167635855 2022-05-03 01:49:35 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167635855 Leads to Environmental Damage ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167636375 - Plastic in oceans
- Pollution from burning plastics
- Long breakdown time]]> 2022-05-03 01:50:05 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167636375 Lower entry point - Seams cheaper mohammadasif4 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167640332 2022-05-03 01:53:04 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167640332 Fabric packaging ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167642930 - Not as loud]]> 2022-05-03 01:55:45 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167642930 Cardboard packaging ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167643146 2022-05-03 01:55:57 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167643146 Increased revenue ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167645828 - Customers who value sustainability more likely to purchase eco-friendly products over Libra's unsustainable competitors ]]> 2022-05-03 01:58:32 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167645828 Core Layer: ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658155 JTBD: Solve menstruation/period needs]]> 2022-05-03 02:10:31 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658155 Actual Layer: ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658240 - Libra brand 
- Colour scheme: pink/purple/green/blue
- Longevity]]> 2022-05-03 02:10:36 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658240 Augmented Layer: ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658333 2022-05-03 02:10:41 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167658333 Required and better Alternative mohammadasif4 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167662938 2022-05-03 02:15:13 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167662938 Brand positioning ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167670006 - Sustainable
- Value for money
- Humanitarian]]> 2022-05-03 02:22:02 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167670006 Donation scheme ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167670136 - Buy one donate one
- Buy two donate one
- % of the profits goes to a charity]]> 2022-05-03 02:22:11 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167670136 Biodegradable Wrapping https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167678460 - unique 
- different]]> 2022-05-03 02:30:31 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167678460 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167682785 Reduces plastic waste ]]> 2022-05-03 02:35:09 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167682785 Increased upfront price, Cheaper long-term price ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167689594 Menstrual cup cheaper when compared to pads/tampons over time]]> 2022-05-03 02:42:17 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167689594 Payment plan https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167689810 2022-05-03 02:42:34 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167689810 Zippay ltrenou https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167690473 2022-05-03 02:43:18 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167690473 https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167692089 Provides opportunity to differentiate by allowing larger portion of the market to be able to afford menstrual cups]]> 2022-05-03 02:45:04 UTC https://padlet.com/ltrenou/nyb6sq0a8926wmah/wish/2167692089