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      <title>My sweet wall by </title>
      <link>https://padlet.com/drishti_s/ny90ezjmi4cp</link>
      <description>Marketing Experiments</description>
      <language>en-us</language>
      <pubDate>2019-03-11 05:53:39 UTC</pubDate>
      <lastBuildDate>2019-03-11 06:18:41 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <url></url>
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      <item>
         <title>i.	List of various marketing experiments for the company.
•	Optimize your social media profiles
•	Post evergreen content
•	Use targeting to maximize organic potential
•	Post during slow hours
•	Promote your profiles everywhere
•	Interact with and engage your followers


ii.	Differentiation between these strategies and tactics which can be used to increase reach on social media platform
Tactics
•	An easy to remember username
•	A recognizable photo/brand logo
•	Keyword-rich descriptions (that still sound natural)
•	A trackable link back to your website
Eight categories on Facebook:
•	Gender
•	Relationship
•	Status
•	Education level
•	Age
•	Location
•	Language
•	Interests
•	Post end date
    Best times you should be posting:
•	Facebook – (Thursdays/Fridays) between 1pm and 3pm
•	Twitter –  (weekdays) between 12pm and 6pm
•	LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm


iii.	Description of the different business profiles created with one or more tactics listed above
Nike has pages on Instagram, Facebook and Twitter. It has categorized the pages based on activities, products, campaigns, sports, (Eg: nikerunning, nikewomen). It has 85 m followers on Instagram and has easy to remember username and logo.

Netflix has pages on several social media platforms. It creates engaging and trending content related to the shows on its platform. It has different pages for different countries. (Eg: Netflix_in)
</title>
         <author>drishti_s</author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339810511</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 05:54:34 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339810511</guid>
      </item>
      <item>
         <title>Nida</title>
         <author>aakash_zaveri</author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339810899</link>
         <description><![CDATA[<div>add blogging to your strategy</div>]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 05:56:57 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339810899</guid>
      </item>
      <item>
         <title>Aditya Pingale and PARTH &lt;3</title>
         <author></author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339811538</link>
         <description><![CDATA[<div>Make sure you involve the customer instead of just targeting the perfect  hours to publish your content and improve SEO. The marketing should be interactive.<br><br><br>BOHT HARD BOHT HARD <br>AAI TANNA</div>]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 06:02:21 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339811538</guid>
      </item>
      <item>
         <title>Sheyas</title>
         <author>shreyash_sharma</author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339811762</link>
         <description><![CDATA[<div>Great Content , nicely formatted.  </div>]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 06:04:24 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339811762</guid>
      </item>
      <item>
         <title>Viraj</title>
         <author>drishti_s</author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339812269</link>
         <description><![CDATA[<div>Expand strategies geographically</div>]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 06:09:11 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339812269</guid>
      </item>
      <item>
         <title>Shreya</title>
         <author>shreya_parikh</author>
         <link>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339813295</link>
         <description><![CDATA[<div>Great article.</div>]]></description>
         <enclosure url="" />
         <pubDate>2019-03-11 06:18:15 UTC</pubDate>
         <guid>https://padlet.com/drishti_s/ny90ezjmi4cp/wish/339813295</guid>
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