Company starts as Granja Asturias S.A.

Enrique Bernat joins company, begins development of the lollipop.

Bernat acquires full control of company, launches Chups brand lollipop.

Lollipop name is changed to Chupa Chups.

Company's name is changed to Chupa Chups.

Chupa Chups forms French subsidiary, opens second production plant in Spain.

Salvador Dali designs logo; French production facility is constructed.

Chupa Chups enters the Japanese market.

Company creates Chupa Chups USA subsidiary.

Chupa Chups launches German subsidiary.

Company creates U.K. subsidiary.

Chupa Chups enters Russian market.

Company establishes St. Petersburg production facility.

Chupa Chups unveils Smint line of breath mints for adult market.

Company creates Chinese subsidiary and production plant.

Company opens Mexican subsidiary and production plant.

Brazilian subsidiary is launched.

Chupa Chups establishes Japanese, Canadian, and Korean sales offices.

Crazy Planet subsidiary is formed to develop and market non-lollipop products.

Tagline: “Stop smoking, start sucking”

Founded: 1958, Piloña, Spain

Flavours: more than 100 flavours available worldwide(seasonal) + Strawberry, orange, lemon, strawberry & cream, chocolate & vanilla, coffee & cream and mint were first 7 flavours launched. (Strawberry and strawberry & cream are still the best selling today!)

3 series of posters

Dimensions: Depends on selected location

Highlights:

1. They’re playful.

2. Everything speaks to the brand (including the infamous Chupa Chups business cards).

3. They reinvent themselves every day.

4. Every year Chupa Chups comes to BLE and brings new concepts to surprise consumers with new brand experiences–from vintage sweet shops to candy gardens.

5. Chupa Chups talks and walks like a fashion brand. Based on the youth craze, the brand creates youthful fashion images.