Light On is a clothing brand inspired by American pop culture in the 1950s. The design of the whole magazine combines strong retro trends, pompous titles and retro color matching. The whole magazine uses modern methods to reflect the pursuit of freedom, equality and fashion by hot-blooded young people in the 1950s.

Creating original and innovative soft toys in London since 1999, Jellycat continues to combine luxurious fabrics with designs that are sometimes quirky, sometimes cute but always with a little something different that makes them stand out from the crowd! The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!

Corporate values

Up, enter users, open mind, pragmatic and responsible

The mission

Inspire Lives Share and discover the wonderful things of the world

"We are a group of wonderful people." They said that they don't want to spread themselves through new media. They just want to be themselves (more amateur), although they also watch short videos. They hope to connect people's hearts with niche pop and rock music. This is the wonder of music, which is why they love music, which makes them enjoy it. The logo of the brand is considered by the initial "M" of "marvelous". During the thinking, I happened to see a clip in the video of their offline performance that they habitually snap their fingers. This action inspired me, which further brought people closer to people's hearts. This is also the visual charm of live music, so they have this logo. They like it very much and just look a little like their band's accordion.

Transform this star into a character and combine it with the "hug" in Turkish culture, and the overall visual image expresses a clear concept - we are here waiting to hug you.

The design thinking in this case is to design a new logo based on specific visual elements in two cultural backgrounds and endow it with

"Friendly" and "kind" and other personalities emphasize the core concept of the brand

"We are here to hug you" to bring it closer to the audience

The characteristic of this font is that the design of each letter is very simple, but there are many details on the lines of the letters, such as the combination of romantic star elements and different strokes, which add to the unique visual beauty of the font.

There are a few alternates for E, N, and M, and a set of figures that will leave you absolutely shook. Yes, Mike Giant is a contemporary influence.

We do not want to determine the

color by stereotyping women. Many

people think that women should like

pink, but we think that women

should not be defined and

everyone should be colorful.

that creates a platform

specifically for women to

help each other, Ms. Jasmine

Smith founded this brand in

2023, her original intention is

to let more women get attention and help, put forward the problem that needs help to each other, capable people can help solve, but also can get some free payment.

-Cooperation

- Inclusive

- Empathy

- Supportiveness

TaskRabbit is an online platform based on mutual assistance, connecting people in need with those who are willing to help. Users can post various tasks on the platform, such as shopping, moving, cleaning, etc., while volunteers can choose to accept these tasks and get paid. This model of mutual assistance provides convenient services for community members.

Airbnb is an online short-term rental platform that promotes mutual assistance around the world by connecting landlords and tenants. Landlords can rent their houses, while tenants can find accommodation in other people's homes. This model of sharing economy emphasizes the concept of helping and sharing resources with each other.

Kiva is a non-profit online platform dedicated to helping the poor around the world through small interest-free loans. Individuals or organizations can provide financial support to entrepreneurs or community members in need on Kiva, thus promoting the economic development of poor areas. This mutual assistance model realizes the mutual support of society through financial means.

Girlboss is a brand that aims to support and encourage women's career development. They provide online communities, resources and activities to help women succeed in the workplace. The mission of Girlboss is to promote women to support each other, establish connections, and share experiences and resources to promote the development of the entire women's community.

The Wing is a social club and shared workspace, focusing on supporting female entrepreneurs and professional women. They provide unique community experiences, including activities, networks and resources, to build an environment that motivates women to help and cooperate with each other.

Color: The pink and candy tones commonly used by Bei Lingfei inject feminine and lovely elements into the brand.

Image: What is common in advertising and packaging design is lively and exaggerated illustrations, echoing the entertainment of the brand and the fun of cosmetics.

Image: The images on advertisements and packaging emphasize the beauty of real women, focusing on natural and real skin color.

Color: Reformation often adopts natural and earthy brown tones, emphasizing the brand's sustainability and environmental protection concepts.

Image: The brand image pays attention to simplicity and fashion, highlighting women's self-confidence and independence, and expressing its concern for environmental protection through a fresh shooting style.

Soft color:

Common women's brands will choose soft, warm and feminine colors, such as pink, purple, light blue, etc. These colors can usually convey a warm, affinity and soft brand atmosphere.

Smooth design:

Visual design usually pays more attention to curves and smooth shapes to highlight the elegance and softness of women. Elements such as circles, curves and flowers may be widely used in brand logos, packaging and advertising.

Real and diverse image:

Brands may choose to display real and diverse female images, including all ages, body types, skin color and cultural backgrounds. By reflecting the diversity of society, brands can better resonate with female audiences.

Pay attention to details:

The brand may pay attention to details and exquisite design, emphasizing the quality and attention of the product. This attention-to-detail design helps to create a high-end and trustworthy brand image.

Fresh and natural elements:

Some female brands may choose nature-related elements, such as flowers, plants, water droplets, etc., to emphasize the focus on environmental protection and sustainability. This is also in line with women's values of caring about social and environmental issues.

Handwritten fonts or smooth fonts:

The use of handwritten fonts or smooth fonts helps to convey a sense of intimacy and personalization, and emphasizes the warmth and humanization of the brand. This style is common in logo, packaging and advertising design.

Social media-friendly graphics:

Due to women's high activity on social media, women's brands usually use visual elements, such as easy-to-share graphics, fascinating photos and eye-catching illustrations, to attract attention on social media platforms.

Together, these characteristics constitute a visual logo that focuses on women's brands, which helps brands highlight their uniqueness in the fiercely competitive market and establish a deeper emotional connection with the target audience.

Engaged in animation concept design and illustration, good at using bright and saturated colors to express daily life, color opposition and harmony, and comfort.