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      <title>discuss style question by zara</title>
      <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9</link>
      <description>Discuss the possible impact of a small business using celebrity endorsements as a form of promotion</description>
      <language>en-us</language>
      <pubDate>2024-01-11 10:06:29 UTC</pubDate>
      <lastBuildDate>2024-01-16 13:43:34 UTC</lastBuildDate>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850388852</link>
         <description><![CDATA[<p>the possible impact of a small business using celebrity endorsements as a form of promotion is they can gain a large following over a small period of time . the celebrity will promote at the best of there ability as they are getting paid . the small business could potentially gain more of a net work and have people invest . the negatives of celebrity endorsements as a form promotion is that is very expensive . if the celebrity reputation goes  down so could the bossiness . the last negative is that people might stop supporting the business do to its celebrity endorsements .       </p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:33:06 UTC</pubDate>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850391160</link>
         <description><![CDATA[<p>an advantage on a small business using celebrity endorsements as form of promotion can be that they can help you to get you company well known by putting it all over their social media platform so their followers can see it so they might be interested into looking at the business which could help the small business grown bigger, the second way it could help is it could help beat your competition business and will gain your business more potential customers that are likely;y to stay with you and be permanent customers that is always buying of you and promoting the business and finally the third advantage could be by the celebrity promoting the product on social media and their followers seeing the post could mean that they could also buy of the business to give it a boost       </p>]]></description>
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         <pubDate>2024-01-16 13:34:57 UTC</pubDate>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850393083</link>
         <description><![CDATA[<p>an advantage of partnering with a celebrity has lots of benefits. You will increase sales, brand awareness, and will top your competition. Your brand will also be legitimate and youthful. Celebrity endorsements increase these benefits even further. another advantage is that customers are more likely to buy a product that another celebrity has promoted.   </p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:36:30 UTC</pubDate>
         <guid>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850393083</guid>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850394064</link>
         <description><![CDATA[<p>The advantages of using celebrity endorsement is that if you use a famous celebrity like David Beckham or other famous celebrities in the world you will have millions of people buying your products because you have a famous celebrity sponsoring you, it will also make people believe that you sponsor big famous celebrities and this will increase your popularity and income because people believe you sponsor big famous people and also it will make your company stand out to the public because your sponsoring the biggest celebrities in the world. On the other hand, some disadvantages that will hit you is that if one of the celebrities your sponsoring does something wrong like commits a crime then your business has to cut off ties with the celebrity and can leave backlash to your brand and ends up damaging the company and this will lead to you loosing money and a bad reputation to your name, also some of your customers could not care about your product and only care about the celebrity that your sponsoring and this is bad because no one cares about your products and only following your business because of the celebrity and lastly you could hire a celebrity that people hate and don't like and can lead to people hating your your business and this could lead to your customers going to an rival competitor against you.</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:37:18 UTC</pubDate>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850395448</link>
         <description><![CDATA[<p><br/></p><p> Pros</p><p>1) It will allow a wide range of influence to buy from this business as people will see it that a popular influencer uses this or these products</p><p><br/></p><p>2)  will increase business recognition to customers as it is not a large owed company</p><p><br/></p><p>3) increase in sales for short term can gradually allow the small business to grow </p><p>Cons</p><p>1) Endorsement isn't very cheap so this would definitely be a con for a small business as its not cost efficient  </p><p><br/></p><p>2) possibly this could overshadow your brand and people may focus on the celebrity rather than your company</p><p><br/></p><p>3) varying on the business the celebrity's image could have a possible decrease which can affect the popularity of your company and drag it down as well</p><p><br/></p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:38:17 UTC</pubDate>
         <guid>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850395448</guid>
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         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850397936</link>
         <description><![CDATA[<p>one benefit off it is that if the celebrity is very famous and they promote it, there followers will tag along with the trend which will increase sales. </p><p>it will also increase customer loyalty as the customers will feel that they can trust the as someone they know uses the products and has good reviews about it . </p><p>another positive impact is that it will increase brand awareness because a celebrity will have many followers they will now become more aware of the product.</p><p><br/></p><p>a negative impact of using this strategy is that it may bring in too many customers which the business can not supply enough for.</p><p>another negative is that if the celebrity does something bad it could tarnish the businesses reputation which leads to a downfall in sales and customers.</p><p><br/></p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:39:59 UTC</pubDate>
         <guid>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850397936</guid>
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         <title></title>
         <author></author>
         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850398592</link>
         <description><![CDATA[<p>The positive of a small business   using celebrity endorsements is the celebrity will have a lot of followers so this will get awareness and bring more sales. Another one is the small business will get more awareness and get more people to invest in it which will make it a bigger business. The last one is the celebrity  is getting paid so they will try their hardest to promote your small business.</p><p>A negative is the small business will have to pay the celebrity which could cost them a lot of money.</p><p>Another one is if the reputation of the celebrity goes down then the small business might go down as they won't like the celebrity.</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:40:27 UTC</pubDate>
         <guid>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850398592</guid>
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         <author></author>
         <link>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850403348</link>
         <description><![CDATA[<p>One positive impact of using celebrity endorsement for a small business is that it will bring large amounts of attention to the business and attract more customers. As a result, the business will have increased sales.</p><p>Another positive impact is that it will bring in more revenue and profit which will enable the business to expand at a quicker rate.</p><p><br/></p><p><br/></p><p>One negative impact of using celerity endorsement for a small business is that it would be too expensive. This would have a big impact on the business and could cause it to collapse if they are unable too keep up with costs. </p><p><br/></p><p><br/></p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-16 13:43:58 UTC</pubDate>
         <guid>https://padlet.com/zaraja/nwvvggr7wjlo4tc9/wish/2850403348</guid>
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