https://padlet.com/majayi1/nw781rcq101f INTERREG Food Heroes Co-creation (Project Initiation Canvas) en-us 2017-07-20 08:47:14 UTC 2025-12-03 15:36:37 UTC hello@padlet.com majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113282 Describe how this idea will make impact and how we can measure its success.

- Measuring the reduction in percentage food waste






]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113282 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113283 Make a list of internal and external parties who are necessary to realise this idea. Who will lead this project?

- Supermarkets (retailers) must widen their specification. Pressured by social media (demanding more wonky vegetables)




]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113283 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113284 Examples of action: feasibility studies, market research, project plan, contact list of necessary parties,...


ACTION 1:Quantify the savings for the consumers, produce and retailer if the specification is broadened

WHO 1: Produce World

WHEN 1: On going


ACTION 2: Education of the public through social media and press

WHO 2: Small consumer groups and celebrities

WHEN 2: On going all the time



ACTION 3: Mushy softer foods for the elderly

WHO 3: Wiltshire Foods

WHEN 3: ]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113284 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113285 What kind of problems, risks do we expect when executing this idea? (technological, organisational, market entrance,...)

- The main problem is changing the perception










SOLUTIONS
What kind of solutions can we come up with to tackle these? How do we anticipate?





]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113285 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113286 People who are involved, have influence or have a specific interest in this project. Describe the relation between these people.

- Growers, processors (e.g. Produce World), retailers and consumers.







]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113286 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113287 Describe what we can do more / better / faster / cheaper with this idea. How do we tackle food waste?

- Reduce the food waste, higher field yield, eventually farmers will have higher usable yield, will lead to reduced costs for the consumers.  

- Spending less time obsessing about shape and size will lead to focusing more on healthier foodstuff which would be eventually cheaper to produce.



















]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113287 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113288 Give a good description of the idea. Make sure everyone has the same interpretation of it.


Narrow the gap between the perception (expectation of the consumer) and real natural fruits and vegetables

Broaden the specification for produce to a more natural state 


















]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113288 majayi1 https://padlet.com/majayi1/nw781rcq101f/wish/179113289 Give a description of the current situation

Currently it is not clear who is in fault for the lack of acceptance of the wonky ugly fruits and vegetables.  It seems that consumers are interested in buying fruits and vegetables that do not meet the strict specification, but it is not clear if the retailers are ready for a change






















]]> 2017-07-20 08:47:14 UTC https://padlet.com/majayi1/nw781rcq101f/wish/179113289