• Age: 16-30

• Gender: women

• Income: from above 7.000.000 dong/month

• Education: high school and above 

• Occupation: As the brand attracts a diverse range of people, the employment held by 3CE users can vary substantially. Nonetheless, a significant proportion of its users are likely students, young professionals, and those working in creative sectors: fashion, journalism, and entertainment such as models, actress,...or famous people 

• Social status: In general, they have a solid understanding of quality and fashion style. 

• Life stage: They are frequently in a stage where they want to spotlight and promote themselves, and appearance is one of the factors they use.

• Family: usually single 

(No date) What are demographics? (definition, examples and uses) | indeed.com. Available at: https://www.indeed.com/career-advice/career-development/demographics-definition (Accessed: 06 May 2024).

They are highly aware of beauty trends, and fashion in general. Some of them admire K-pop culture, celebrities, and influencers. They often fill their free time with make-up tutorials or beauty related content.

• Values: Individuality, self-expression, confidence, keeping up with the latest trends (3CE's marketing emphasizes trendy colors and unique product lines)

With their interest toward beauty trends, they tend to keep themselves up with the latest trends by looking for trendy colorways and discovering unique product lines. Thus, they value the feeling of confidence when they can prove their individuality and uniqueness. 

• Personality: Trend-conscious, outgoing, social media savvy

They tend to have the personality of outgoing and trend-conscious. Most of them are social media savvies.

• Actively researches products: 3CE customers tend to be engaged researchers who seek information before buying. They may read reviews, watch tutorials, and compare products across brands.

• Values product innovation and quality: They appreciate high-quality ingredients, innovative formulas, and products that deliver effective results.

• Tech-savvy and digitally engaged: This audience is comfortable using online platforms for research, shopping, and social interaction. They follow beauty influencers, engage with brand content, and may participate in online beauty communities.

• Maintains a natural, everyday makeup style

-> Including in persona:

Her Beauty Trends (or sth t chưa nghĩ ra tên topic lắm..):

• Tend to be engaged researchers who seek information before buying: She is a savvy consumer who carefully considers product information and reviews before making a purchase.

• Prioritizes product experience and testing: She values hands-on experience and prefers trying testers or samples before committing to a purchase.

• Embraces and follows new makeup trends: She stays up-to-date with the latest makeup trends and is open to experimenting with new looks.

• Maintains a natural, everyday makeup style: Does makeup every morning and leans towards a natural and effortless look

Brand Loyalty Rewards: Loyalty programs offer incentives like discounts and free products, encouraging customer loyalty.

They are highly aware of beauty trends, and fashion in general. Some of them admire K-pop culture, celebrities, and influencers. They often fill their free time with make-up tutorials or beauty related content.

• Values: Individuality, self-expression, confidence, keeping up with the latest trends (3CE's marketing emphasizes trendy colors and unique product lines)

With their interest toward beauty trends, they tend to keep themselves up with the latest trends by looking for trendy colorways and discovering unique product lines. Thus, they value the feeling of confidence when they can prove their individuality and uniqueness. 

• Personality: Trend-conscious, outgoing, social media savvy

They tend to have the personality of outgoing and trend-conscious, because most of them are social media savvy.