The element of context is related to cultural issues. This picture can be effective only within particular social frames. Thus, the cultural and historic issues became the fundamental components for the formation of the message of this picture. Although the American citizens changed their politics of inequality, segregation, and racial hate, some elements of racism are still actual in some regions, as part of the historic inheritance. Both whites and black have to be equal and have the same rights to attain love, freedom, and equality in the future. Thus, the cultural issues form the content of the message and define its importance and essence. The element of timing in the context is also an essential component since this message at present can be effective for young generations, while a few centuries ago, it could provoke different social resistances. During the period of the Social Right Movements and in the Era of Martin Luther King such picture in the journal could inspire young generations of white American citizens to be more tolerant toward African Americans assisting them to overcome the obstacle of segregation. The nature of the publication is quite peaceful. Although, racial issues always associate with some aggression and total hate, this particular piece of content is peaceful and represents the symbol of a strong American nation in combination both whites and black, being able to form future in love and understanding. The circumstances in the audience can also impact the message of the element. For instance, if the case of social injustice has the place in the school, such a picture can be effective and actual. The circumstances in the society change the effect and importance of the picture as a message, as well as the elements of audience and purpose. The audience of this picture will be limited then by the school students, and the post will attain a new purpose to address the social injustice within the particular school.