We are going a create a video about costa coffee showing of the company of costa coffee. So, in the video we are going to show the workers and also how quick of service you provide is. In the video, we are also going to show customers buying the product, this will help to show how well people like your product and how popular your company is. 

I will use HD camera’s and tripods to get the best picture and angles that I can get, this will benefit you as it will clearly show how good your company is and the quality of the product that you are providing. Also using these quietly of camera makes the company building look good as well. To make the video I will record the clips that I need and then edit it on premiere pro using this I will give the best technology that we can to edit the video. Making this video will also benefit you and your company as we will show off the products and the excellent service that you provide. This will help as when people see the advert they will want to go to costa coffee and try out the product. 

 

The audience that we will be reaching out for in the promotional video is adults and the elderly because these are the age group that go into costa coffee. This is because costa is seen as a working-class place and also a civilised environment. We know that it is working-class because of the area were the costa coffee is which is media city so here we see BBC workers this means people who come into costa coffee are wears suits or jeans and a shirt. We would put the video on Facebook, as this is what app people will use who attend costa coffee. The app is seen as a working class app. 

 

We are looking for a promotional video for our company ‘Costa’, as we are trying to bring in more costumers and trying to extend our company in many ways. For this promotional we would like someone to come into our work place to get a quick video of the surrounding, capturing how we work and how friendly we are to the costumers, giving a clear visual of how we work can give a positive vibe to our business as we are trying to sell products to people to enjoy as having one of the best coffee. I would also like for my workers to be interviewed as well 

We also gave a presentation about costa coffee and the video that we had produced. In the presentation if I could improve things that I done I would improve the way I spoke in the presentation this is because I kept on stuttering and in doing this I kept looking at the screen and not looking at the crowd. This can result in there not being a connection between the people presenting and the people watching the presentation. This can distance people who are watching the presentation and this could also no make it so people don’t understand the presentation and what we are trying to do. I think the presentation is made well and what I mean with this is that it tells people what we are trying to achieve with the presentation. This is good because you can understand what we are trying to give. 

In the video, we show the benefits of Costa Coffee and what the workers are like. The video is made well and all scenes make sense in the video. 

The video that we made matched the criteria that was given to us. It clearly shows costa coffee and what qualities it has. It shows the happy and hardworking staff. It also shows the food that is available at Costa and what the building looks like. The feedback that we got on the video was that the video is well made and put together the only thing that needs improving is the starting shot as it shakes a bit at the start. 

The actually music video has different shots the first being an establishing shot which shows costa coffee and also where it is located. The other shots that we have is medium shots and also tracking shots. This helps to show the people in costa coffee and also the food that is available.