Consumer Behaviour Assignment Research by

Consumer Behaviour Assignment Research by https://padlet.com/40093627/nra443c5f410e396 by Hayley Slater en-us 2021-01-25 16:09:03 UTC 2024-10-18 06:50:28 UTC hello@padlet.com Americans born between the mid-1960s and the early-1980s. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1122785408 Describing how Gen X became the 'in-between' and silent generation. Due to overlapping with the Sandwich Generation.]]> 2021-01-25 16:28:27 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1122785408 Differences in Generations 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1125992789 Graphs and results showing the differences between Baby Boomers and Gen X.
Race & Ethnicity by Generation, as well as particular views on subjects.]]> 2021-01-26 10:27:50 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1125992789 Marketing towards Generation 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1126019959 Graphs which show how Generation X, have more internet knowledge compared to Baby Boomers. Research also which proves this Generation use emails predominantly.]]> 2021-01-26 10:36:17 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1126019959 Generation X spending habits. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1126044566 Generation X generally are at the peak of there financial career. However, they have millennial-aged children to provide for and baby-boomer parents, which influence there spending habits.]]> 2021-01-26 10:43:52 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1126044566 Targeting an older target audience 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1132973311 Statistics on online usage. Also describes how to present for that audience with larger font sizes and easy navigation.]]> 2021-01-27 17:55:04 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1132973311 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1148704813 2021-02-01 13:56:46 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1148704813 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1148711185 2021-02-01 13:58:01 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1148711185 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1148719574 2021-02-01 13:59:42 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1148719574 How each Generation shops in 2020 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1154766343 The difference between each generations habits and why Gen X prefer practicality and proof of performance. ]]> 2021-02-02 17:02:01 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1154766343 Characteristics of Gen X 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1154955016 2021-02-02 17:33:07 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1154955016 Strengths and weaknesses between each generation. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1154974081 This will help build how to market towards their character profiles.]]> 2021-02-02 17:36:14 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1154974081 Population of the United Kingdom (UK) in 2019, by age and generation 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1155282858 Showing the largest Generation in the UK in 2019.]]> 2021-02-02 18:28:09 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1155282858 Financial Situation of Gen X 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1155402897 Disposable income, peak of career.]]> 2021-02-02 18:49:18 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1155402897 Facts about Next 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1181734155 Who they think they are targeting- 20-46 years old.]]> 2021-02-09 12:23:15 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1181734155 The behaviour and characteristics of Gen X 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1218492149 How they are financially stable, prefer security, use internet, prefer personal marketing]]> 2021-02-19 11:24:42 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1218492149 Which age group is earning the most money. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1218497262 Graph showing that Generation X are at the peak of there earning career]]> 2021-02-19 11:27:09 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1218497262 Online shoppping by Gender 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1218532384 This shows how men and women both equally buy online. This is interesting as most instore purchases are made by women.
Suggesting how marketing online and instore may have to differ for the audience. ]]> 2021-02-19 11:45:18 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1218532384 Purchasing behaviour 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1218589719 Women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence.]]> 2021-02-19 12:14:08 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1218589719 Online and offline shopping behaviour 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1218603344 Describing how females make most purchasing desicions.]]> 2021-02-19 12:20:59 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1218603344 My survey 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1219190582 2021-02-19 15:28:25 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1219190582 History of Next 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1219207027 Timeline showing how Next as a business has changed over the years.]]> 2021-02-19 15:32:43 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1219207027 Next plc - Company Profile, Information, Business Description, History, Background Information 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1221165948 Describing how the company started and what it is viewed as today.]]> 2021-02-20 09:35:40 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1221165948 Statistics Number of employees 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1221222874 2021-02-20 10:30:59 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1221222874 Statistics 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1221226105 Sales and Market Cap and number of employees]]> 2021-02-20 10:33:57 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1221226105 Makers 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1241851139 A Customer Value Map showing the typical makers personality and attitudes.
Makers: determined, family focused, 40's, cheaper products, not into big brands and likes coupons.]]> 2021-02-25 16:19:30 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1241851139 Acorn Segmentation 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1286682476 Breakout room task assessing what acorn group '25 year old, Brickie Pete' is in. We decided he would either be in comfortable communities or financiallly stretched. He would be living at home and would be marketed to by Mcdonalds promotions and the saver menu. He would be inticed by Mcdonalds monopoly and competitions.]]> 2021-03-09 10:04:13 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1286682476 How to write in 3rd Person 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1334194083 This gives me examples of the style of writing I should be writing in.]]> 2021-03-21 11:24:37 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1334194083 Geographics of Herfordshire 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1334323559 For my consumer profile]]> 2021-03-21 12:41:26 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1334323559 Next visual website layout 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1347589950 2021-03-24 12:39:42 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1347589950 NEXT PLC Results for the Year Ending January 2019 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1347612102 Facts and data about 2019]]> 2021-03-24 12:44:24 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1347612102 How Next looked to improve their Personalisation 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1347784473 In 2018 Next acknowledged that digital was becoming more improvement so invested more money in this. Interview with CEO of Next where he admitted to wishing he'd started this years ago.]]> 2021-03-24 13:18:52 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1347784473 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1347991342 2021-03-24 13:55:57 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1347991342 Has Covid-19 changed generations shopping habits? 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1348159281 How millenials and generation z are very familiar with technology abd how their buying preferences differ to Baby Boomers.]]> 2021-03-24 14:24:54 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1348159281 Which e-commerce sites each generation prefers 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1348177821 2021-03-24 14:28:08 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1348177821 Psychographics 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1371960054 Explaining why the customer would buy.]]> 2021-03-31 14:27:48 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1371960054 The Psychology of Consumer Profiling in a Digital Age 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1372025912 2021-03-31 14:44:29 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1372025912 Digital Customer Experience 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1422524039 By humanising the digital customer experience ]]> 2021-04-15 18:19:16 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1422524039 How to humanize the consumers digital journey. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1422531814 2021-04-15 18:20:37 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1422531814 Customer centricity Embedding it into your organisation’s DNA 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1422564322 2021-04-15 18:27:33 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1422564322 How Generations shop online 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424685886 Over 75 percent of Gen Xers and Baby Boomers agree that online fashion serves younger consumers better.
Gen X comes out on top when it comes to annual spend, spending over $2,300 on fashion.]]> 2021-04-16 09:30:14 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424685886 How Generations shopping behaviours are different. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424704703 63% of Generation Xers saying they will cut back on buying luxury items.
One in five Gen Xers (21%) will go for a branded item over non-branded.]]> 2021-04-16 09:39:33 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424704703 Click and Collect 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424816054 How click and collect services helps decide which store people visit. With 85% of consumers buying items when visiting the store to pick up an order.]]> 2021-04-16 10:36:21 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424816054 Reasons for consumers using click and collect 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424825802 Consumers opting for this for convenience, delivery charges, and this helps businesses build brand loyalty.]]> 2021-04-16 10:41:22 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424825802 Ways to expand businesses by having Click and collect 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424836017 45 percent of the 2,000 respondents said deal or savings would incentive future BOPIS orders. 37 percent said they'd do it more frequently with guaranteed same-day availability.]]> 2021-04-16 10:46:52 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424836017 Sales 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424881984 How sales between 2009-2020 have changed online and instore.]]> 2021-04-16 11:11:16 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424881984 Loyalty 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1424899595 NEXT create loyalty and appreciate their consumers by giving regular customers access to their sales before the general public.]]> 2021-04-16 11:20:00 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1424899595 NEXT Tactics 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1425225148 How NEXT has become successful with encouraging the customer to spend more.]]> 2021-04-16 13:09:04 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1425225148 How to get access to the NEXT Sales 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1425297829 2021-04-16 13:24:43 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1425297829 SOCIAL MEDIA & INTERNET 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429535611 How Generation X choose to spend their free time. With consumers using Facebook to stay connected with friends.]]> 2021-04-18 09:19:50 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429535611 Characteristics of Generation X 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429549861 Busy professionals, young at heart, determined to try new things.]]> 2021-04-18 09:28:40 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429549861 Social Media Preferences 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429569640 Which platforms does each generation prefer.
37% of Gen X said they are more likely to use social media than brand websites to research products before purchasing.]]> 2021-04-18 09:41:14 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429569640 TikTok 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429592790 10% of Generation X are using Tik Tok. Their children would be getting them involved in different social media channels.]]> 2021-04-18 09:55:49 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429592790 Which age group uses which Social media platform? 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429648670 2021-04-18 10:33:13 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429648670 Social Media Platforms 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1429666044 Number of people using each social media platform defined in age groups.]]> 2021-04-18 10:45:26 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1429666044 Winners & Sinners 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1459427154 Which beauty products are consumers using or buying more since lockdown.
Consumers have focused on skin care, buying moisturisers, face masks and skin treatments.
Eyeshadow and lipsticks aren't as ]]> 2021-04-26 13:32:41 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1459427154 Interview Part 1 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1469534929 This is an interview with a Generation X Consumer.]]> 2021-04-28 15:14:15 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1469534929 VALS FRAMEWORK 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1473967965 Explaining how consumers can be driven by knowledge or a desire to be social can fall into different categories.
This allows marketers to market towards their desires and needs.]]> 2021-04-29 14:22:51 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1473967965 Why adding a human touch is needed. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1474086883 This article explains how data and technology is constantly improving however to connect with customers we need to ensure we are communicating with them.]]> 2021-04-29 14:44:17 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1474086883 NEXT CONSUMER 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1482097064 NEXT attract the young busy mum and then work on ways to keep her with the brand.]]> 2021-05-02 09:35:04 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1482097064 Purchasing Habits 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1482384094 How Generation Xers prefer to purchase. Whether they look at emails etc.]]> 2021-05-02 13:02:54 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1482384094 Consumer Behaviour 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1482403937 How habits are going to change due to corona virus.]]> 2021-05-02 13:17:18 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1482403937 NEXT UNLIMITED 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1484364362 This service for £20 a year includes free delivery and returns.
Next stated they were going to start charging customers £1 for using Hermes services.]]> 2021-05-03 08:44:07 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1484364362 NEXT UNLIMITED 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1484427128 Get free delivery and returns for £20 a year.]]> 2021-05-03 09:10:50 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1484427128 NEXT CREDIT 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1484428902 There are 2 different options:
1. NEXTPAY which allows you to pay on your credit card and pay it off at the end of the month.
2. NEXT 3STEP which splits your payments into 3 easier smaller transactions across 3 months.]]> 2021-05-03 09:11:35 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1484428902 Generation X online time 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1484629393 They spend 2 hours 45 minutes everyday on their phones.]]> 2021-05-03 10:49:18 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1484629393 NEXT APP 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1484633165 The different elements that the app has.]]> 2021-05-03 10:51:17 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1484633165 EKB MODEL 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1485711047 Explaining each section of the EKB Model and how consumers make purchase decisions.]]> 2021-05-03 15:20:59 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1485711047 EKB VIDEO 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1485711532 Information Input: TV advert that shows that NEXT PLC stock up to 200 sports brands.]]> 2021-05-03 15:21:04 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1485711532 ESTEEM AND SELF-ACTUALIZATION NEEDS. 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1488970199 Video meeting the need recognition section of the EKB Model. It shows the desire for Generation Xers to show their money.]]> 2021-05-04 10:18:09 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1488970199 Mobile Payments 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1495534331 Statistics for how many consumers have apple pay. ]]> 2021-05-05 19:45:40 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1495534331 Week 10 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1499255777 RECAP-Questions and answers on consumer behaviour.]]> 2021-05-06 17:16:15 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1499255777 Deeper Personalisation of NEXT 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1499275039 2021-05-06 17:19:59 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1499275039 Survey answers 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1499288099 2021-05-06 17:22:19 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1499288099 Link to presentation of Consumer Boards 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1499705345 2021-05-06 18:47:20 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1499705345 ACORN ANALYSIS 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1501583629 I have analysed which acorn segmentation group Generation X would be in.]]> 2021-05-07 09:15:39 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1501583629 Interview Part 2 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1501774474 2021-05-07 11:04:56 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1501774474 Interview 3 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1501784746 2021-05-07 11:11:25 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1501784746 Interview Questions 40093627 https://padlet.com/40093627/nra443c5f410e396/wish/1501789380 2021-05-07 11:13:56 UTC https://padlet.com/40093627/nra443c5f410e396/wish/1501789380