-> The "leader go-to company" in digital knowledge transfer

(Focus first on physicians and, eventually, on patients at a later stage)

Take advantage of the fact that peer to peer is stronger than the relationship between industry and HCP

you can explore with analytics how the attendance is going (e.g. which is the best platform)

Exploiting remote solutions e.g. smartglasses

Organize a webinar on the metaverse

Introduce new interaction techniques: e.g. gamification, self assessment (get rid of the classical approach)

Avoid others to communicate on behalf of us

Cross reference via link/QR code: stimulus to create more digital content

Find the KOLs!

Communicate regularly from different channels - multilingual

Collect 12 physicians in the first phase to be involved in a round table (before gamification etc..) --> creation of a club of DOL, plan the content, plan the translation process

Discuss an idea and have an exchange of expectation from both sides. Plan opportunities to reach the outcome