Comic Strip - Do and Don't by Elise xx https://padlet.com/elisemckeownx/nqk0reknvhe2 Made with a creative frenzy en-us 2018-09-05 09:24:42 UTC 2026-02-03 12:57:58 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Cake.png emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890522 Write what the viewers want to read.
Discover what the interests and needs of your future prospects are. Create a different message for each targeted group. ]]> 2018-09-05 09:27:48 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890522 emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890625 Use standard sizes.
A standard size does not only make it easier for the designer to have some guidelines, it is also the policy of the publisher. Do it straight right away, editing the format afterwards will cost more time and money.]]> 2018-09-05 09:28:13 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890625 emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890769 Be brief.]]> 2018-09-05 09:28:52 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890769 Do: Define the goals of your campaign natashap27 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890772 You need to know what you want to achieve in your display advertising campaign to help measure the success.]]> 2018-09-05 09:28:52 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890772 emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890856 Use strong colours and images.
Strong colours like orange and red will instantly draw attention. Also use colour scheme generators to not overdue the strong colour idea. An example on the right shows what strong colours can do.]]> 2018-09-05 09:29:10 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890856 emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890961  Make expandable banners on users click.
Automatically expanding banners are forbidden. People find it annoying and it makes them click away from the website, instead of clicking on your banner. The more accepted form is ‘expand on click’ together with a visible close box. ]]> 2018-09-05 09:29:40 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890961 emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890995  Create rich media banners.
Include some images, sounds, or small videos. They are often fun and interactive. ]]> 2018-09-05 09:29:52 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277890995 Do: Have a clear call to action natashap27 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891058 Display ads should tell users what to do. eg. click here to find out more]]> 2018-09-05 09:30:11 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891058 Do not fool users with a false call-to-action emshaw1808 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891173
Make a specific call to action which is linked to a existing product, not to the whole website. ‘Click here’ or ‘Join our contest’ are some good and inviting examples. ]]> 2018-09-05 09:30:42 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891173 Don't: cram too much into a small space natashap27 https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891623 Make message short and simple. If there is too much text people won't engage with it.]]> 2018-09-05 09:31:46 UTC https://padlet.com/elisemckeownx/nqk0reknvhe2/wish/277891623