https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy en-us 2023-10-13 03:17:50 UTC 2024-01-22 04:00:47 UTC hello@padlet.com thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744594578 2023-10-13 03:22:15 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744594578 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744596292 2023-10-13 03:23:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744596292 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744611499 2023-10-13 03:39:04 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744611499 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744615987 2023-10-13 03:43:40 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744615987 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744616731 Allocating their TV media budgets to network versus local or spot announcements]]> 2023-10-13 03:44:27 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744616731 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617145 In addition to deciding whether to use network versus spot advertising, advertisers must decide whether to sponsor an entire program, participate in a program, or use spot announcements between programs]]> 2023-10-13 03:44:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617145 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617371 The cost of TV advertising time varies depending on the time of day and the particular program, since audience size varies as a function of these two factors]]> 2023-10-13 03:45:08 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617371 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617534 2023-10-13 03:45:20 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617534 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617697 2023-10-13 03:45:31 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744617697 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744618057 2023-10-13 03:45:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744618057 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744618251 2023-10-13 03:46:06 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744618251 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744619584 A common way advertisers disseminate their messages is by purchasing airtime from a television network]]> 2023-10-13 03:47:26 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744619584 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620309 Spot advertising refers to commercials shown on local TV stations, with time negotiated and purchased directly from the individual stations]]> 2023-10-13 03:48:09 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620309 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620374 - TV advertising is expensive due to the cost of buying airtime and producing commercials.
- The high cost of TV advertising can make it difficult for small and medium-sized businesses to compete with larger companies.

]]> 2023-10-13 03:48:14 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620374 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620758 It provides for presenting the advertising message

]]> 2023-10-13 03:48:34 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620758 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620819 Advertisers may also reach TV viewers by advertising on syndicated programs, shows that are sold or distributed on a station-by-station, market-by-market basis]]> 2023-10-13 03:48:39 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744620819 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621212 Under a sponsorship arrangement, an advertiser assumes responsibility for the production and usually the content of the program as well as the advertising that appears within it]]> 2023-10-13 03:49:06 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621212 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621405 Most advertisers either cannot afford the costs of sponsorship or want greater flexibility than sole sponsorship permits]]> 2023-10-13 03:49:21 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621405 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621734 Spot announcements are bought from the local stations and generally appear during time periods adjacent to network programs (hence the term adjacencies), rather than within them]]> 2023-10-13 03:49:42 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744621734 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622221 Makes it possible to reach large audiences]]> 2023-10-13 03:50:14 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622221 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622627 2023-10-13 03:50:43 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622627 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622742 -Intrusive in that commercials impose themselves on viewers as they watch their favorite programs
-Effect on consumers simply through heavy repetition and exposure to catchy slogans and jingles.]]> 2023-10-13 03:50:51 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744622742 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623351 2023-10-13 03:51:35 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623351 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623508 Cable, or CATV (community antenna television), which delivers TV signals through fiber or coaxial wire rather than the airways, was developed to provide reception to remote areas that couldn’t receive broadcast signals]]> 2023-10-13 03:51:44 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623508 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623820 Advertising on Cable Like broadcast TV, cable time can be purchased on a national, regional, or local (spot) level]]> 2023-10-13 03:52:02 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744623820 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624233 A primary one is selectivity. Cable subscribers tend to be younger, more affluent, and better educated than nonsubscribers and have greater purchasing power.]]> 2023-10-13 03:52:31 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624233 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624517 While cable has become increasingly popular among national, regional, and local advertisers, it still has some drawbacks. One major problem is that cable is still somewhat overshadowed by the major networks]]> 2023-10-13 03:52:49 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624517 thuonglths173105_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624610 Some selectivity is possible due to variations in the composition of audiences as a result of program content, broadcast time, and geographic coverage

]]> 2023-10-13 03:52:55 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624610 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624825 Cable TV should continue to grow as its audience share increases and advertisers spend more money to reach cable viewers

]]> 2023-10-13 03:53:08 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744624825 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625063 2023-10-13 03:53:22 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625063 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625193 2023-10-13 03:53:30 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625193 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625270

]]> 2023-10-13 03:53:34 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744625270 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744626751 Nielsen has a national TV ratings service that provides daily and weekly estimates of the size and composition of the national viewing audiences for programs aired on the broadcast and major cable networks.]]> 2023-10-13 03:55:11 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744626751 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744626811 cost saving, high efficiency, easy to update, profitable]]> 2023-10-13 03:55:15 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744626811 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627153 - TV commercials are getting shorter because of increasing media costs and advertisers' desire to reach a larger audience.
- Shorter commercials can deliver a message just as effectively as longer spots for much less money.

]]> 2023-10-13 03:55:37 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627153 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627387 attracts attention, creates emotions, influences mood and behavior, varies across time and circumstances]]> 2023-10-13 03:55:50 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627387 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627454 NSI reports

• Viewing times
• Programs watched
• Audience size estimates
• Demographics

]]> 2023-10-13 03:55:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627454 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627564 audience selectivity, geographical suitability, characteristics and interests, channel and format diversity]]> 2023-10-13 03:56:02 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627564 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627908 New digital technologies are leading to major changes with regard to when, where, and how people watch television]]> 2023-10-13 03:56:27 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744627908 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629005 - TV advertising clutter is a problem because it makes it difficult for viewers to pay attention to ads.
- The networks are reluctant to cut back on clutter because they need the revenue from advertising.


]]> 2023-10-13 03:56:46 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629005 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629616 flexible adaptation, short time, easy to change, using different techniques]]> 2023-10-13 03:57:23 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629616 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629746 TV advertising lacks selectivity and may not be the best medium for advertisers seeking to reach a very specific target audience.]]> 2023-10-13 03:57:31 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744629746 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630040 stimulates imagination, increases memory and recognition, creates emotional bonds and engagement, illustrates benefits and features]]> 2023-10-13 03:57:52 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630040 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630154 - TV commercials are often distrusted by consumers, who feel defenseless against the barrage of ads and believe that some ads are uninformative, offensive, or shown too frequently.

]]> 2023-10-13 03:57:59 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630154 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630525 complements and strengthens other media, increases coverage and frequency, increases brand awareness and recall, creates traffic for other channels, creates synchronization with other media]]> 2023-10-13 03:58:26 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630525 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630694

Consumers dislike TV advertising when they believe it is offensive, uninformative, or shown too frequently or when they do not like its content.

]]> 2023-10-13 03:58:39 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744630694 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631648 lack of images, multimedia, creative limitations]]> 2023-10-13 03:59:44 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631648 thaonphs176094_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631841 - Zipping: is a serious problem for TV advertisers because it allows viewers to skip their ads. 
Zapping :is the act of changing channels to avoid commercials. It is a problem for TV advertisers because it allows viewers to skip their ads.  ]]> 2023-10-13 03:59:58 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631841 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631915 audience fragmentation, difficulty choosing channels, reduced efficiency]]> 2023-10-13 04:00:03 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744631915 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632180 complex, time consuming, costly, risky]]> 2023-10-13 04:00:21 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632180 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632407 lack of data, difficult to measure, evaluate, and adjust]]> 2023-10-13 04:00:35 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632407 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632642 difficulty attracting and keeping attention, switching channels, missing out, distortion]]> 2023-10-13 04:00:53 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632642 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632967 competition with digital media, advantages over radio]]> 2023-10-13 04:01:15 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744632967 https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744633900 many ads in a row, reduced distinction, emphasis, boredom]]> 2023-10-13 04:02:17 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744633900 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744635301 2023-10-13 04:04:04 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744635301 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744635937 2023-10-13 04:04:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744635937 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744636396 2023-10-13 04:05:29 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744636396 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744640011 2023-10-13 04:09:36 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744640011 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744641096 2023-10-13 04:10:36 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744641096 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744641286 2023-10-13 04:10:51 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744641286 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744643449 2023-10-13 04:13:21 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744643449 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744644152 2023-10-13 04:14:08 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744644152 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744644362 2023-10-13 04:14:24 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744644362 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744647855 2023-10-13 04:18:38 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744647855 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744648081 2023-10-13 04:18:54 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744648081 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744650437
6:00-10:00 AM]]> 2023-10-13 04:21:30 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744650437 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744653794 2023-10-13 04:24:45 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744653794 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744659175 10:30AM-3:00PM]]> 2023-10-13 04:29:52 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744659175 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744660468 3:00-7:00P.M]]> 2023-10-13 04:31:11 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744660468 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744661515 7:00PM-12:00AM]]> 2023-10-13 04:32:11 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744661515 thuanhmhe173483_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744662930 12:00-6:00A.M]]> 2023-10-13 04:33:31 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2744662930 lyqkhs173075_ https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2856484854 2024-01-22 03:59:08 UTC https://padlet.com/lyqkhs173075_/nmxd4qrdii4bo8vy/wish/2856484854