Its main target market is Asians since it is a drink of Taiwan origin

however, it is so popular that anyone can drink them

high proportion of people of Asian origins are Korean, Chinese, Japanese, Filipino, Southeast Asian, West Asian and South Asian populations.

In the world: 5,000

• Chinese: 512,260 (20%)

• South Asian: 369,295 (14%)

• Filipino: 142,120 (5.5%)

• West Asian: 64,645 (2.5%)

• Korean: 63,465 (2.4%)

• Latin American: 51,500 (2%)

• Black: 41,180 (1.6%)

• Japanese: 31,195 (1.2%)

• Arab: 22,445 (0.9%).