https://padlet.com/600408/nmsaq3loy52w Made by Josephine Masocha en-us 2019-01-23 14:46:21 UTC 2019-03-01 11:08:48 UTC hello@padlet.com 600408 https://padlet.com/600408/nmsaq3loy52w/wish/323474494 My product is called JOJO'S CHAIR. The reason why l have decided to give my chair that name is because it's unique. How its unique is it has a Bluetooth and a usb cable which allows you to pick up the company phone even when its charging and you can also charge the phone. Also you will be able to turn the volume up or down. JOJO'S CHAIR allows you to wheel the chair and also mute the wheels just by pressing on the button which will be on left bottom of your chair. My product also comes in variety of colours. It's also comfy and very easy to clean when needed. This chair will be a good chair for someone who works in a state agency or any of the professional agency as they work for 8hours or more per day and they have to seat down. this will help them feel comfortable and not have a soul bum as it can be a real pain if you seat down for that long in an uncomfortable chair. My chair will be available to buy online and also in furniture retail stores like curry's PC world etc. ]]> 2019-01-23 14:57:38 UTC https://padlet.com/600408/nmsaq3loy52w/wish/323474494 600408 https://padlet.com/600408/nmsaq3loy52w/wish/323475043 My target market will be professional businesses such as state agency, recruitment agency, job centre etc. This is because they earn a higher income.
 it will be both genders females and males. The income will be an average of £30000. the attitude will be they have to be motivated and friendly as they have to communicate to new customers everyday. the lifestyle will be professionals and career minded.]]> 2019-01-23 14:58:24 UTC https://padlet.com/600408/nmsaq3loy52w/wish/323475043 600408 https://padlet.com/600408/nmsaq3loy52w/wish/323475990 SMART Target:
S: My product is mainly aimed for professional workers such as state agency, banks etc.
M: My product will be measurable because l will be able to keep track of the profit that am gaining and also the lose.
A: Yes my will be definitely achievable as I have done all my research both primary and secondary and l know what is required.
R: My brand isn't realistic because it's not easy to make and also not cheap to make.
T: The time l have set for myself to make decisions on how am going to advertise and promote my business in order to gain more customers. I have also calculated how much it will cost me to get my chair made and how much am going to sale my chair for.  
T: The time i have set myself is enough for me to decide how am going to advertise my businesss and also how to promote my business. This will help me gain sales and also have an idea of how much it will cost me to make my chair. It will also give me an idea of how much l should sale my product. 
Q: The quality of my chair will be excellent as as my chair will be made with leather and also cotton which will make it easy for people to clean but yet comfortable when they are seating. This will encourage my target audience to buy my product.

]]> 2019-01-23 14:59:46 UTC https://padlet.com/600408/nmsaq3loy52w/wish/323475990 600408 https://padlet.com/600408/nmsaq3loy52w/wish/323478586 How am going to advertise my JOJO'S Chair is on social media such as Instagram. The reason being is because that's were most customers are and l can spread the word quicker which will help me to sell more products and quicker. I will also make a website were people can order from and get some information about the chair and the company. My product will be sold in places like curry's pc world, Argos and online. I will also be providing my customers with 10% discount on the first purchase but only if they register with an email and also when they refer someone. I will create a business email which will allow me to communicate with my customers by sending me an email; or they can dm me on Instagram. ]]> 2019-01-23 15:03:07 UTC https://padlet.com/600408/nmsaq3loy52w/wish/323478586 600408 https://padlet.com/600408/nmsaq3loy52w/wish/323478599 Logo: The logo for my chair will be unique with luxuries colors as it will be targeted for professional business as they will need to seat behind the desk. The reason why l have decided to go for luxuries colors for my chair is because it makes it look expensive and posh. My logo will be placed at the back of the chair. It will also be on the top of the inside chair and my website. 
Brand image: The image for my chair will be a very simple unique chair with one plain color and smart. 
Brand identity: My chair will be leather and cotton on the seat with a one warm luxuries colour of your choice. it will also have the logo on the top of the chair both inside and at the back.

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