Group 5 (23.06.2022) by NPD Skills 2022 https://padlet.com/kamilaochedalska/nltbebln66365wqo INSTRUCTIONS: JUST CLICK ON + AND WORK AT THE TIME ON YOUR PERSONA... JUST WRITE IN OR YOU CAN ALSO ADD IMAGES, LINKS, TEXT, ETC. en-us 2022-06-02 07:10:07 UTC 2022-06-23 14:12:54 UTC hello@padlet.com https://padlet.net/icons/png/1f60a.png I. IDEA GENERATION kamilaochedalska https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610542 1) GET ACQUAINTED WITH YOUR PERSONA AND THINK WHAT ARE THEIR NEEDS AND DESIRES: WHAT KIND OF PRODUCTS WOULD RESPOND TO THOSE NEEDS AND DESIRES  (5 MIN)

2) WHERE WOULD “GOODY” FIT IN AS AN INGREDIENT TO GIVE ADDED VALUE TO THE NEW PRODUCTS THAT RESPOND TO YOUR SPECIFIC PERSONA’S NEEDS AND WISHES. (12 min)
  • Share on group level and derive some BROAD PRODUCT IDEAS based on (a selection of) these word associations. Write down the ideas.  

3) CREATE STORY BOARDS FOR 1 OR 2 SELECTED IDEAS. (13 min) 
  • Select the 1 or 2 of the ideas above and think about your persona and the “story” of how this person would interact with the product (before, during, and after consumption). 
  • What attributes and benefits would this persona expect to see? 
What would this persona think and feel? 
What would persona say and do?
]]> 2022-06-02 07:10:07 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610542 II. SCREENING CRITERIA kamilaochedalska https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610543 Consider:  1) screening criteria, 2) weight of the individual screening criteria, 3) scale (fx 1-5)
Select ideas based on SUM]]> 2022-06-02 07:10:07 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610543 III. CONCEPT BUILDING INSTRUCTIONS kamilaochedalska https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610548 1) TRY TO MAKE A MOCK-UP from the BEST VOTED IDEA regarding the “new food ingredient “GOODY”…
- Create a “real” concept with its possible variations.
- Think about your persona!

2) DESCRIBE PRODUCT CONCEPT + PRODUCT POSITIONING:
 >>WHAT ATTRIBUTES/BENEFITS CONCEPT HAVE [20 min]
- Product characteristics -  What product contains (e.g. fiber)
- Benefits - How your persona benefit from this product? (e.g. health)

>>WHAT CONCEPT PROMISES BUT DOES NOT SPECIFY [10 min]
- Experience/Feelings -  Think about your persona! What he/she thinks/feels about the product or why she/he needs it? (e.g. excited)
- Situations/Context - When or how would your persona use this product? (e.g. high cholesterol)

]]> 2022-06-02 07:10:07 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208610548 kamilaochedalska https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208611503 2022-06-02 07:10:56 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2208611503 Needs and desires https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228657037 Snack
Easy to prepare and eat as snack
Low calories



]]> 2022-06-23 07:42:08 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228657037 Product characteristics https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228663371 Nutritionally balanced (low calories, high fiber,..)
Cereal bar 
Goody would be the source of fiber

]]> 2022-06-23 07:50:31 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228663371 Product ideas https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228666630 Cereal bar
Functional drink
Cookies
Salted snacks
Porridge
Smoothie ]]> 2022-06-23 07:55:40 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228666630 Story: https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228669381 Woke up, has meeting  at 7 runs to the fridge only has 5 minutes he has our drink in the fridge grabs it and drinks it during the commute. ]]> 2022-06-23 08:00:06 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228669381 Functional drink https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228688191 2022-06-23 08:24:41 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228688191 Salty snack https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228689300 2022-06-23 08:26:11 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228689300 Cookie https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228689645 2022-06-23 08:26:32 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228689645 Easy to cosume/eat https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228690842 25%]]> 2022-06-23 08:28:03 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228690842 Nutritional characteristics https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228691445 25%]]> 2022-06-23 08:28:52 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228691445 Competition/how inovative https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228692881 50%]]> 2022-06-23 08:30:56 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228692881 5 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696441 2022-06-23 08:36:10 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696441 4 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696689 2022-06-23 08:36:33 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696689 4 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696764 2022-06-23 08:36:42 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228696764 5 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698028 2022-06-23 08:38:13 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698028 4 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698058 2022-06-23 08:38:16 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698058 3 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698086 2022-06-23 08:38:18 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228698086 3 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701007 2022-06-23 08:41:16 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701007 5 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701139 2022-06-23 08:41:26 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701139 4 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701265 2022-06-23 08:41:35 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701265 5 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701829 2022-06-23 08:42:24 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228701829 3,25 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228702313 2022-06-23 08:43:06 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228702313 4 https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228702422 2022-06-23 08:43:13 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228702422 Product concept https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228721668 plant based milk
goody (fiber source)
plant protein (soy, bean, peas)
Different flavours (chocolate, banana, coffee, peanutbutter)
Stevia as sweetener (no added sugar)
Different varieties for different occasions (after sports,...)

Packaged individiual (0,25l) and family tetrapack 1l

]]> 2022-06-23 09:08:30 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228721668 Product characteristic https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228723474 Prebiotic
no added sugar
fiber source
source of protein
vegan
High content of vitamin x
gluten free]]> 2022-06-23 09:11:11 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228723474 Benefits https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228725066 Regulating digestion
Can be consumed everyday
Contains all the ingredients for a balanced breakfast
Satisfies hunger
Appropriate for people with special diets (celiac, cholesterol, vegan) ]]> 2022-06-23 09:13:10 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228725066 Context https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228732095 On the commute to work
Between meals/meetings
Breakfast
Whenever hungry
Special versions for after workout ]]> 2022-06-23 09:23:58 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228732095 Goody for your booty https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228734791 2022-06-23 09:27:33 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228734791 Younger one sip at a time https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228735194 2022-06-23 09:28:12 UTC https://padlet.com/kamilaochedalska/nltbebln66365wqo/wish/2228735194