Branding & Licensing by Sara McDowell https://padlet.com/slmcdowell/njqnk756khdl Made with marketing love and swagger en-us 2019-08-07 17:24:52 UTC 2025-10-23 21:39:35 UTC hello@padlet.com Easy, Branding Article slmcdowell https://padlet.com/slmcdowell/njqnk756khdl/wish/373609152 Read. No, really. Read it. It will be obvious if you skip this necessity.]]> 2019-08-07 17:28:58 UTC https://padlet.com/slmcdowell/njqnk756khdl/wish/373609152 Easy, Licensing Explained Article slmcdowell https://padlet.com/slmcdowell/njqnk756khdl/wish/373609378 Yup. You guessed it. This needs to be read, too. Sigh. Trust me, it's groovy. And, necessary for project success. Plus, it will make you smart. So, yah. Do it with passion.]]> 2019-08-07 17:30:41 UTC https://padlet.com/slmcdowell/njqnk756khdl/wish/373609378 Branding & Licensing Project slmcdowell https://padlet.com/slmcdowell/njqnk756khdl/wish/373609836 You and your team have been contracted to create a new brand for a Syracuse NBA team. Syracuse has recently been granted a new franchise. Your job will be to create a new name, logo, mascot, color scheme, team slogan and uniforms (home, away and special edition theme). In addition to creating a new NBA brand, you will need to an itemized plan of how you will license the logo/team (i.e. YES - you need to read the articles to your left and research!). You also need to create one unique and creative product for licensing for your new NBA team. Judges will choose the franchise winner.
 
]]> 2019-08-07 17:33:53 UTC https://padlet.com/slmcdowell/njqnk756khdl/wish/373609836 Everything That Needs Completed slmcdowell https://padlet.com/slmcdowell/njqnk756khdl/wish/412198981 So, before you say you don't know what to do, read this. It spells it all out in an easy to check off list:
- Team Name (Location, Syracuse)
- Logo (Design it!)
- Mascot (Design it!)
- Court (Design it!)
- Team Colors (Use fabric, or visit your local hardware store for paint sample papers)
- Team Slogan (You must design it!)
- Uniforms (Design it!) You need a home uniform, away uniform, and on 'special' uniform.
- A plan of action written out that described the process for branding and licensing something. This will require you to read the articles posted AND look up more information. STOP YO COMPLAINING!
- Create one unique and creative product for your new NBA team (merchandise with your logo). What's your Target Market for your Product, Price, Promotion,  and Place it will be sold. Create an ad/market strategy for this creative item.
- Your presentation can be via GoogleDocs, Visme, Prezi, Glogster, etc. Total free choice. 
- A breakdown of what each team member did. NO FREE LOADIN'. ]]> 2019-11-16 14:54:53 UTC https://padlet.com/slmcdowell/njqnk756khdl/wish/412198981