Brand Activism - Ads by https://padlet.com/luisa_conti/BrandActivism Some campaigns en-us 2019-04-10 12:07:23 UTC 2023-01-29 22:51:00 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Moderncam.png Welcome! luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/350318903 Please 
- by clicking the "+" below on the right side you can create a new post. 
Please do it and insert your infos about the campaign(s) you chose. 
- when you are finished you can move your post so that it fits with the different categories (climate change, sexism...)
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 here your campaigns (links, explanations & below comments)
 to do so click the "+" below on the right side –
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- how do you like the different campaignes posted? Grade them!]]> 2019-04-10 12:36:47 UTC https://padlet.com/luisa_conti/BrandActivism/wish/350318903 NETTO – NAKTE TATSACHEN luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401397676 No packaging means less plastic and also less food-waste. (Please read the comment!)
(NOW: 2-weeks-campaign)

]]> 2019-10-23 12:40:09 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401397676 BEN & JERRY MELTING POTT luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401401789 Join-product with soccer-team St.Pauli (left-wing, multicultural area of Hamburg) and in collaboration with Antonio Amadeus Stiftung
(NOW – limited edition)

]]> 2019-10-23 12:47:15 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401401789 environmental SUSTAINABILITY luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401408575 2019-10-23 12:57:49 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401408575 against RACISM and related issues luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401408928 2019-10-23 12:58:25 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401408928 against SEXISM and related issues luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401409468 2019-10-23 12:59:16 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401409468 DOVE - Evolution luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401410525 Out of this study, commissioned by Unilever, 
DOVE started 2006 this campaign which  never ended: DOVE became "the home of real beauty" "For over a decade, we’ve been working to make beauty a source of confidence, not anxiety, and here’s where the journey continues..." (DOVE 2019)

]]> 2019-10-23 13:00:54 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401410525 CALVIN KLEIN and how adv. is changing luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401438996 2019-10-23 13:42:36 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401438996 DOVE - war on waste luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401448899 2019-10-23 13:55:22 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401448899 PATAGONIA - Protect public lands luisa_conti https://padlet.com/luisa_conti/BrandActivism/wish/401451606 Go to this web-site and then click "Take action"]]> 2019-10-23 13:59:01 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401451606 KLM - FLY RESPONSIBLY vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401574539 Fly Responsibly is KLM’s commitment to taking a leading role in creating a more sustainable future for aviation. With the introduction of Fly Responsibly, we’re making the world aware of our shared responsibility. We can only succeed if we work together, so join us today for a more sustainable tomorrow.]]> 2019-10-23 16:43:07 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401574539 IBM 2009 - “Let’s Build a Smarter Planet” vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401711426 Based on this, Ogilvy New York and IBM developed the “Let’s Build a Smarter Planet” campaign concept and engaged Office to establish the visual language.]]> 2019-10-23 20:08:29 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401711426 Always 2014 - #LikeAGirl vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401712425 Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.]]> 2019-10-23 20:10:29 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401712425 Schweppes 2018 - The Dress for Respect vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401716329 by Ogilvy Brazil
Schweppes new campaign launch shows that to conquer, one must be elegant and most importantly, respectful.
...
Schweppes Brazil Made a Dress That Measures How Often Women Get Groped
In less than 4 hours, 3 women were touched 157 times

]]> 2019-10-23 20:17:56 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401716329 NIKE 2019 vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401721225 DREAM CRAZIER
Show them what crazy dreams can do. #justdoit]]> 2019-10-23 20:28:57 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401721225 NIKE - Believe in something, even if it means sacrificing everything vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401722403 Colin Kaepernick in Nike commercial
A pre-existing deal was renegotiated into a multi-year agreement to make Colin Kaepernick one of the faces of the brand’s 30th anniversary ‘Just Do It’ campaign.

]]> 2019-10-23 20:31:58 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401722403 Pampers – Love the Change – New World vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401729902 A baby doesn't just change your life. A baby changes everything. And Pampers is there for all of it, helping every parent love the changes a baby brings.


]]> 2019-10-23 20:52:41 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401729902 Diesel SS17 ADV Campaign: MAKE LOVE NOT WALLS vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401731214 #makelovenotwalls is about tearing down the mental and physical walls that separate us, and let all sides come together in the name of unity and love. 
Diesel takes on the Wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery developed around it: walls are built and the Diesel love tank breaks it with a heart shape turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.
Committed to diversity and the rights of individuals around the world, the iconic American artist and photographer David LaChapelle collaborates with Formichetti to break down barriers.]]> 2019-10-23 20:56:10 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401731214 Pornhub vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401732898 CLEAN UP THE BEACH BY GETTING DOWN AND DIRTY]]> 2019-10-23 21:01:37 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401732898 Cadbury vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401734950 Cadbury mocked for new ‘unity’ multi-flavour chocolate bar encouraging ‘diversity’ for trivialising racism
The new bar features four different flavours of chocolate to represent a range of skin colours.]]> 2019-10-23 21:06:56 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401734950 Barbie Fashionistas with Wheelchair doll. vivianaverin https://padlet.com/luisa_conti/BrandActivism/wish/401737256 NEW Barbie Fashionistas with Wheelchair doll from Mattel! This stylish doll sits in a wheelchair with real rolling wheels! Available in Caucasian and African-American versions. Brings more diversity to the Barbie Fashionistas lineup.]]> 2019-10-23 21:14:54 UTC https://padlet.com/luisa_conti/BrandActivism/wish/401737256 Yoplait: You've got this, Mom on! https://padlet.com/luisa_conti/BrandActivism/wish/403511782 With this campaign, Yoplait (American yogurt brand) targets prejudice against mothers. They aim at giving mothers the respect they deserve for the decisions they make.]]> 2019-10-28 18:27:50 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403511782 Airbnb We Accept https://padlet.com/luisa_conti/BrandActivism/wish/403515773 Just nine days after President Trump signed an order to temporarily close America’s borders to refugees, Airbnb aired this video.]]> 2019-10-28 18:33:55 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403515773 Always #LikeAGirl https://padlet.com/luisa_conti/BrandActivism/wish/403519382 2019-10-28 18:39:20 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403519382 SAVE OUR SPECIES. #LacosteSaveOurSpecies https://padlet.com/luisa_conti/BrandActivism/wish/403782691 (Janina)
Lacoste Supports IUCN

Lacoste pledges to support IUCN's work in protecting nature and wildlife through a 3-year partnership. The number of polos made of each species represents the number remaining in the wild. That’s only 3,520 of all 10 species chosen in 2019.
]]> 2019-10-29 11:20:40 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403782691 TV2 ALL THAT WE SHARE https://padlet.com/luisa_conti/BrandActivism/wish/403787730 (Janina)
TV2 Denmark

All That We Share, is a strategic piece created for Denmark’s most watched family of channels, TV2. The film was made to communicate the channel's new strategy internally and externally. The strategy, All That We Share, is about focusing on the things that unite us in these dividing times.


]]> 2019-10-29 11:36:42 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403787730 Coca Cola - AMERICA IS BEAUTIFUL #AmericaIsBeautiful https://padlet.com/luisa_conti/BrandActivism/wish/403790119 (Janina)
2014 Super Bowl Commercial

It’s Beautiful — Coca-Cola’s 2014 Super Bowl commercial featuring a culturally and linguistically diverse America — was coordinated with social media outreach to 87 million people. 
]]> 2019-10-29 11:43:45 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403790119 Barbie - Imagine the possibilities piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/403954794 This commercial aims to empower little girls not to be afraid to imagine they can be and become anything they wish,]]> 2019-10-29 15:44:05 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403954794 Verizon - Inspire Her Mind piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/403970900 2014

Another commercial about empowering girls. The interesting point of this one is that talks to parents and outlights a behaviour that some of them might perform without being counscious of it]]> 2019-10-29 16:07:42 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403970900 Audi - Daughter piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/403985335 (Super Bowl Commercial 2017)
"Audi of America is committed to equal pay for equal work. Progress is for everyone". This is the final line of this commercial that, like others shown on this padel, reflects on unvolontary sexism happening while educating children.

]]> 2019-10-29 16:28:18 UTC https://padlet.com/luisa_conti/BrandActivism/wish/403985335 Under Armour - I will what I want piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/404006648 2014
Once again, a women wmpowerment commercial made by a sport clothing brand.]]> 2019-10-29 16:56:59 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404006648 Real beauty sketches - DOVE - 2013 piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/404009113 After the first campaign in 2006, Dove goes back on the theme of #realbeauty]]> 2019-10-29 17:00:25 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404009113 This girl can - Sport England piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/404014890 2015
Real beauty, body positive and women empowerment at once!]]> 2019-10-29 17:08:43 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404014890 H&M Autumn Season 2016: She's a Lady https://padlet.com/luisa_conti/BrandActivism/wish/404033905 (Sara)
This H&M campaign aims to break down stereotypes and prejudices against women and empowers them to feel free to be themselves. ]]> 2019-10-29 17:36:54 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404033905 Apple - Diversity and Inclusion - "Open" https://padlet.com/luisa_conti/BrandActivism/wish/404053957 (Sara) 
Apple for inclusion, diversity and openness by embracing faiths, disabilities, races, ages, ideologies, personalities as key for innovation.]]> 2019-10-29 18:02:38 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404053957 The IKEA climate change effect https://padlet.com/luisa_conti/BrandActivism/wish/404063521 (Sara)]]> 2019-10-29 18:15:52 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404063521 Born the Hard Way https://padlet.com/luisa_conti/BrandActivism/wish/404154838 (Noel)
Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, to celebrate the brand’s 141 years of working toward achieving the American Dream.
Aired just days after Trump´s entry ban for people from mainly muslim countries. ]]> 2019-10-29 21:12:35 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404154838 #sharetheload - Ariel piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/404324778 2016
A campaign for the Indian Ariel's market that points its fingers on cultural sexism on housework. There are different videos, here an example.]]> 2019-10-30 09:13:41 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404324778 Sorry not sorry piancabarbara https://padlet.com/luisa_conti/BrandActivism/wish/404332436 Pantene 2014
Commercial on women's empowerment dealing with an unconscious attitude that reveals lack of self esteem.

]]> 2019-10-30 09:43:12 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404332436 Smirnoff – ‘Equaliser’ https://padlet.com/luisa_conti/BrandActivism/wish/404749624 (Sophie)
Smirnoff is on a mission to accelerate gender parity in the music industry by 2020 through ‘Equalising Music’, a three-year global initiative tasked with doubling the number of female and female-identifying headliners, and inspiring the next generation of female DJs.
(2018)]]> 2019-10-30 22:07:20 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404749624 CALM – ‘Project 84’ by Harry's https://padlet.com/luisa_conti/BrandActivism/wish/404750793 (Sophie)
Eighty-four men a week commit suicide in the UK. To raise awareness of the issue, charity CALM (Campaign Against Living Miserably) and shaving brand Harry’s launched Project 84, placing 84 male statues on top of ITV’s This Morning studio and South Bank building to represent the tragic statistic.]]> 2019-10-30 22:12:20 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404750793 in memory of tragedies, chronic illnesses and related issues https://padlet.com/luisa_conti/BrandActivism/wish/404750911 (Sophie)

]]> 2019-10-30 22:12:49 UTC https://padlet.com/luisa_conti/BrandActivism/wish/404750911