Manager’s at Wells Fargo thought cross selling and opening fake accounts will not only benefit them but their organization too in long term as they were getting monetary rewards and  the organization was  also benefited through cross selling  but as the fraud came to light it not only affected the employees ,managers, organization but also customers. The ego or one’s own interested harmed the reputation of the organization and also made customers to lose their trust in the banks operation.

Ex-CEO of Wells Fargo  John Stumpf who was the ceo of the bank when the scandal took place admitted that he  knew that his employees were violating the bank's ethics rules, and perpetrating fraud, and did nothing to stop it. He turned a blind eye in the name of extra profit. According to me he was not acting with integrity and any honest person with integrity at that position should have taken action immediately to stop the fraud. Some Investigation as also released that employees who were not happy with fraud taking place had reported to John Stumpf but in reply had lost their jobs which I consider most wrongful thing done by a CEO .

The employees at Wells Fargo were pressurized and bribed with financial incentives to complete their targets of cross selling and new account openings. This sales culture which was practiced by the managers was the driving force of this scandal. So the employees started to open fake accounts and cross selling without the knowledge of the customers which became the culture among the employees and each and every employee in the organization felt it was perfectly ok and every person working at the bank does it without any guilt. The employees who felt that they are doing wrong or going to do something wrong contacted HR helpline but didn’t get any response and were forced to quit the job or were thrown out .When the scandal was busted many employees who were involed in the scandal were thrown out by the institution.  

According to
 released by Wells Fargo last week, the number of new accounts being opened at the bank has plummeted. New consumer checking accounts were down 41% in November compared to the same month last year. And applications for consumer credit cards dropped by nearly half, or 45%.

Loss of Customers
Wells Fargo has 27.4 million active digital customers, 18.8 million of which use its mobile app. Consequently, while the number of customers visiting Wells Fargo branches fell 14% in November compared to 2015, a portion of the difference is captured by the growth of digital banking. Online and mobile banking sessions increased 10% over the same stretch.

in September of 2016, California suspended its relationship with the bank.^[65] John Chiang, the California State Treasurer, immediately removed the bank as bookrunneron two municipal bond issuers, suspended investments in Wells Fargo, and removed the bank as the state's broker dealer.

The city of Chicago also divested $25 million invested with Wells Fargo in the same month as the state of California