https://padlet.com/ab53154/nhywpk4166fa Creating a brand- Cross media products en-us 2016-10-02 11:29:52 UTC 2016-10-06 10:30:03 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Balance.png ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128719654 Random Access Memories album cover
The album cover is very simple; plain black background, white italic writing, and a simple but attractive image. ]]> 2016-10-06 08:33:58 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128719654 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128721657 Album teaser trailer
The teaser video has a futuristic aesthetic to it, with the colors being mainly dark, bold colors, the animation of the artists name and album name use very flashy and over animated words. ]]> 2016-10-06 08:41:08 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128721657 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128723332 Music video - MTV version
The MTV music video is a performance based video typical of the pop music genre, which uses a combination of animation and real life. ]]> 2016-10-06 08:46:52 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128723332 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128724207 Music video - Original version 
This music video is different to the other as it has a narrative based music video with a story line. Although it still has a similar color scheme and still uses flashy animation. ]]> 2016-10-06 08:50:12 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128724207 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128725362 In all the products for Daft Punk - Random Access Memories they use the same distinctive helmets, white italic font, dark colored costumes, and the focus seems to be on Pharrell. ]]> 2016-10-06 08:55:09 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128725362 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128726120 Radlands album cover
The album cover has a vintage appearance with the image on the front being in the shape of the United States. ]]> 2016-10-06 08:58:05 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128726120 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128727128 Music video 
The music video continues the vintage appearance in the music video using the similar 'sepia' filter which gives the vintage impression, the colors used are quite simple and pastel shades. The music video is a fusion of performance and narrative. ]]> 2016-10-06 09:02:22 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128727128 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128728065 The features seen across the products include the vintage American western aesthetic which establishes the brand image for the band. ]]> 2016-10-06 09:06:29 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128728065 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128728387 Settle album cover
The album cover uses an old picture which has been edited with white lines drawn over the artists faces. The image is simple but initiates the artists and the album.]]> 2016-10-06 09:07:58 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128728387 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128729852 Music video 
The music video is a performance based video, which uses lots of bright lights and animated white lines over the artists faces with a black and white filter, this creates a modern feel to the music video. ]]> 2016-10-06 09:14:20 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128729852 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128730805 Features seen in the products include the continuous use of the white lines drawn over the artists faces this helps to establish the brands image.]]> 2016-10-06 09:18:35 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128730805 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128731285 Black & white album cover
The album cover incorporates the black and white filter with a simple picture and bold white font. ]]> 2016-10-06 09:20:33 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128731285 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128732315 Magazine advert 
The advert for the album is quite simple, still uses the black and white filter to relate to album name and uses bold white font. ]]> 2016-10-06 09:24:28 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128732315 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128741454 Promo video 
The promo video applies the black and white filter to associate with the album name, it also use bold writing in black and white.]]> 2016-10-06 10:04:06 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128741454 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128742125 Music video 
The music video also uses the black and white filter to refer to the album name. The mise-en-scene within the music video include black and white outfits and black and white flags, which correlate to the album name. ]]> 2016-10-06 10:07:31 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128742125 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128742947 The features seen throughout all the products is the black and white theme. The black and white filter connects to the album title and establishes and brand association between the artist and this specific aesthetic. ]]> 2016-10-06 10:11:16 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128742947 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128743133 Electronic Earth album cover
The album cover uses loads of bold colors in a dark filter, with bold white font. There is also a use of Photoshop with the combination of images. ]]> 2016-10-06 10:12:10 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128743133 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128743920 Music video
The music video is a performance based video which has similar colors to the album cover and integrates bright lights. ]]> 2016-10-06 10:15:37 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128743920 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128744448 The album cover and the music video use similar colors. ]]> 2016-10-06 10:17:43 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128744448 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128744637 Ed Sheeran album cover 
The album cover applies a bright orange shade and bold white writing. ]]> 2016-10-06 10:18:36 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128744637 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128745138 Music video 
The music video is a narrative based video which incorporates a storyline. some key feature include the artists bright orange hair, the use of slow motion in the music video and bright lights. ]]> 2016-10-06 10:21:01 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128745138 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128745863 The features seen accross all products involve the bright orange album cover which links to the colour of the artists hair, the continual use of the colour orange establishes the artists trademark. ]]> 2016-10-06 10:24:22 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128745863 ab53154 https://padlet.com/ab53154/nhywpk4166fa/wish/128746331 The features seen throughout the artists products include the use of similar bright colors which are seen on the album cover and also in the music video. This creates a link to the album title as lights are associated with electricity, 'Electronic Earth'. ]]> 2016-10-06 10:26:55 UTC https://padlet.com/ab53154/nhywpk4166fa/wish/128746331