https://padlet.com/chunyuan0820/Br_Ext MKTG3410 INTERNATIONAL MARKETING en-us 2022-09-09 15:11:03 UTC 2022-09-29 11:21:08 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/944402736/af71034e50f530ab6571d94402419e67/brand_extension_concept_icon_vector.png chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2317100517 When a business applies one of its well-known brand names to a new product or new product category, this is known as brand extension. Sometimes people refer to it as "brand stretching." The goal of a brand extension is to assist a company launch its newest product by leveraging its existing brand equity. The business depends on its existing customers' brand loyalty, which it hopes will make them more receptive to new products from the same brand. If it is successful, a brand extension can assist a business in reaching new demographics, growing its clientele, boosting sales, and increasing overall profit margins.]]> 2022-09-28 08:47:25 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2317100517 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2317100817 In my opinion, an expansion of a brand lets a business attract more clients and acquire additional goods and services from existing customers. Brand extensions offer businesses access to everything from improved brand exposure, to increased customer interactions and more prospects for profit by discovering new possible areas for acceptable growth.]]> 2022-09-28 08:47:37 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2317100817 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2317100914 Line Extension can be in the form of new colours, forms, shapes, sizes, flavours, packaging, and ingredients.  The main motive behind the same was to offer something or the other innovative to the loyal consumers of the brand with the edge of taste and flavour. For example, Coca-Cola has launched various versions such as regular coke, vanilla coke, light coke, and Coca-Cola Zero. ]]> 2022-09-28 08:47:41 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2317100914 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2317101023  In this video, it shows the advantages and disadvantages of using brand extension.]]> 2022-09-28 08:47:47 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2317101023 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2317101112

Bhasin, H. (2020, June 2). What is Product Line Extension? Marketing91, from https://www.marketing91.com/what-is-the-product-line-extension/ 

N., S. (2013, September 27). Dove: Using New Product Development to Grow the Brand â A Case Study, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3123594 

Understanding Brand Extension. (2021, February 26). Investopedia, from https://www.investopedia.com/terms/b/brand-extension.asp

Vero, J. (n.d.). Brand extensions are an important brand growth strategy. Studocu, from https://www.studocu.com/ph/document/de-la-salle-university-dasmarinas/marketing-management/brand-extensions-are-an-important-brand-growth-strategy/21291295

What Is Brand Extension? (Plus Different Types and Tips). (n.d.). Indeed Career Guide, from https://www.indeed.com/career-advice/career-development/brand-extension

]]> 2022-09-28 08:47:51 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2317101112 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319025750 Dove has extended their brand by launching many new products such as: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Moisturising soap, Shampoos, Conditioners, and Hair Styling products. ]]> 2022-09-29 09:01:11 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2319025750 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319121547 From this video, we can learn what is a brand extension strategy. It also shows why and when we would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success. ]]> 2022-09-29 10:18:55 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2319121547 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319126808 A brand extension uses an established brand name on a new product in a related or unrelated category.]]> 2022-09-29 10:23:20 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2319126808 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319147189 Brand extension is important to help the growth of the brand, as it leads to increased sales due to the increased opportunities and potential for new markets, leading to overall boosted profit margins and equity. ]]> 2022-09-29 10:40:18 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2319147189 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319170962 Line extension (related category) occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, and package sizes. 

]]> 2022-09-29 11:00:39 UTC https://padlet.com/chunyuan0820/Br_Ext/wish/2319170962 chunyuan0820 https://padlet.com/chunyuan0820/Br_Ext/wish/2319171733 Product extension (unrelated category) is when a business releases new products separate from what they're currently offering. Often the secondary item is one that complements the first one, referred to as a companion product. 

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