PKEK G2 by Douglas Jilan https://padlet.com/jilan0313/nh8k5vy6pzy8 Case Study for Maggi en-us 2019-11-07 07:21:42 UTC 2026-02-26 18:39:31 UTC hello@padlet.com jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407917074 Douglas Jilan anak John Teng (55837)]]> 2019-11-07 07:28:30 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407917074 Who traveled to India due to ban of Maggi? shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407943468 Paul Bulcke, Nestlé S.A.’s global chief executive officer.

]]> 2019-11-07 08:59:35 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407943468 How does Nestle react towards the label of Maggi as unsafe to human health? shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407945125 Nestlé withdrew the entire stock of the product that had been distributed at retail channels across the country. Nestlé persistently claimed that the product was safe. However, the decision to recall the product was made to retain consumer confidence, as noted in a press release issued by the company.]]> 2019-11-07 09:05:30 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407945125 How much stock recalled from the market? shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407946696 ₹2.1 billion]]> 2019-11-07 09:10:18 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407946696 Who revealed excess quantities of lead and MSG? shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407947218  India’s largest state, Uttar Pradesh]]> 2019-11-07 09:12:14 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407947218 How much was the loss due Maggi ban? shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407947770 20 per cent revenue which is approximately ₹13 billion]]> 2019-11-07 09:13:49 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407947770 How many employees directly involved with Maggi production shamala232 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407948360 1,500 permanent employees]]> 2019-11-07 09:15:37 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407948360 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407949726 Chiew Sow Ding (55684)]]> 2019-11-07 09:20:00 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407949726 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407952222 Pricing can influence a consumer purchase behaviour directly from marketing perspectives. Pricing acts as the centre of the comeback strategy to achieve the excellence at meeting the ideal product and the market level.]]> 2019-11-07 09:27:42 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407952222 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407954975 Nestle uses pricing strategy in the relaunch of their product in India market. This strategy acquired to manage the trade off between both benefits and the price.  A good way to provide a snapshot of how the consumers will percieved the trade-off is value map. All the competitors' brands needed to be mapped to compare and these might provide useful information for the decision makers. Then, they can make the decision and strategy that able to compete with the competitors among the products in order to get an ideal pricing with their products.

]]> 2019-11-07 09:36:24 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407954975 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407958552 Maggi also created a demand-versus-supply gap and benefits India's fastest growing Ayurvedic company which has several product lines in the market. The product was sold through India's major retail chain. ]]> 2019-11-07 09:47:18 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407958552 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407961151 Nestle concentrated on 3 key options on their relaunch product in India which is increase the value with the same prices, increase value with lower prices, or increase value with higher prices.  Since Nestle is relaunching the product, they make the product (Maggi) safe for consumption and also promote awareness through effective labelling.]]> 2019-11-07 09:55:21 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407961151 What causes Paul Bulcke, Nestlé S. A.'s global chief executive officer to fly all the way to India hastily in early June 2015? jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407986596 He was told that one of the company's highly popular brands, Maggi, was banned from it's second largest market. ]]> 2019-11-07 11:15:36 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407986596 What campaign does the Nestlé India launched in 2009? jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407987158 "Me and Meri Maggi" campaign. ]]> 2019-11-07 11:17:21 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407987158 faizyazid1997 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407987626 Mohd Faiz Yazid bin Abu Seman
(58746)]]> 2019-11-07 11:19:04 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407987626 Why did Nestlé withdrew the entire stock of the product that had been distributed at retail channels across the country? jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407988414 According to the Food Safety and Standards Authority of India (FSSAI), labelled Maggi as unsafe to human health after samples showed excess levels of lead and monosodium glutamate (MSG). ]]> 2019-11-07 11:21:27 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407988414 Why does Nestlé India launched the "Me and Meri Maggi" campaign? jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407989027 To celebrate 25 years of Maggi's presence in India. ]]> 2019-11-07 11:23:19 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407989027 When does Nestlé had the slowest sales growth compare to it's previous five years? jilan0313 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407989300 2014.]]> 2019-11-07 11:24:14 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/407989300 meybelkoh0531 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408010091 Regarding relaunch value communication strategy, First of all, Nestle can clear all the misunderstandings around it, change the perception of the brand on health and safety issues.

]]> 2019-11-07 12:29:14 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408010091 meybelkoh0531 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408010568 Secondly, nestle can maintain communication transparency, use positivity to cover up negative emotions, and get new things back on track.

]]> 2019-11-07 12:30:39 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408010568 meybelkoh0531 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408013278 After the implementation of the ban on maggi products, social media has had a lot of negative reactions to the maggi brand. In response to this problem, Maggi has carried out some activities on its social media channel whose goal is to change emotions from extreme negative to nostalgic and then to positive.]]> 2019-11-07 12:39:05 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408013278 meybelkoh0531 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408013784 KOH MEI TENG (56318)]]> 2019-11-07 12:40:40 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408013784 faizyazid1997 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408049436 A new pricing strategy can be done by Maggi to increase marketability. 
First of all, the price of all type of maggi should be remain unchanged, because Maggi is on top of market leader based on the India noodle market share by brand share statistic. As a market leader, everyone will always give support to Maggi since the price is affordable and stay unchanged. ]]> 2019-11-07 13:48:31 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408049436 faizyazid1997 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408054384 Next, the value of the product should be increase by relaunching the product at the same price. This will make one of the Maggi's strength as one can rely on other Maggi product for a particular taste which is guaranties. As the value of the product increase, customer's decision making on certain product will be easier as they did not have to worry about what brand to choose.]]> 2019-11-07 13:55:42 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408054384 faizyazid1997 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408061939 The main focus should be on creating the emotional connect through leveraging Maggi’s 
existing brand recall. Emotional connect is very important because every customer will always remember their favorite brands of product. For example, The “2 minutes” noodles have the highest emotional connect with 
customers. Maggi should have give free samples to customer as they can try maggi's new product as everyone love free samples.
]]> 2019-11-07 14:06:21 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408061939 faizyazid1997 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408066756 Lastly, User Generated content campaign should be started to connect to more customers. The campaign will let everyone know what is the real taste of maggi's product as in the campaign they can provide the free samples and discount on certain products.]]> 2019-11-07 14:12:59 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408066756 tsukishima_tt96 https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408072669 Shamala Dewi A/P Mariappan (57811)]]> 2019-11-07 14:20:51 UTC https://padlet.com/jilan0313/nh8k5vy6pzy8/wish/408072669