Company & Target Customer Segment Analysis by Thu Do https://padlet.com/dominhthu276/neen03tg86wwp5fb - Choose a company operating in Vietnam (but not a market leader). - The company should be relatively active on the internet. - Identify its target customer segment - who are they trying to reach? en-us 2025-02-11 08:58:07 UTC 2025-02-17 11:15:42 UTC hello@padlet.com Group 2 - BOO Fashion https://padlet.com/dominhthu276/neen03tg86wwp5fb/wish/3331226794

  • BOO (fashion local brand)

  • Relatively active on the internet


  • Target customer segment

    • Gen Z & Young Millennials (16–28 years old)

    • Urban youth in big cities (Hanoi, HCM, Da Nang, etc.)

    • Social media-savvy consumers

    • Creative and ridiculous individuals





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