I think she created her Padlet in a professional way and something appealing to the eye. She has created her infographics with a very good format as they both have good information, but she could have added more pictures to add more detail to her information, her infographic 2 is also a little messy and could use just a little work just neating it up a little, this would improve it. However, her video and transcript has very good grammar and had lots of relative information to her topic and her brand, the video its self-had lots of great images but I think she could have added a bit more detail. She could have added more information on her slides in her video this is due to the fact that the slides were a bit lack-Luster and was mostly pictures, she could do this to improve her video. Another thing that she could have done to improve her video itself was to speak in a clear and well-spoken manner as at times she sounded a little flat and could have added a little more energy into her voice. Overall, she had a very professional marketing mix on Jet2 and I think that with a little more detail added in a few places she could have made a really good mix, she had a lot of great and helpful information that helped me learn about the brand and what sort of things they do and how they do it.

Esme your digital portfolio is well structured and has a wealth of information and all the elements of the marketing mix were evaluated well. In infographic 1 I felt like it was missing in-text citations to understand which source the information has come from and there were no images to elevate the well-presented information. The links that you have established between the marketing mix and your brand are clear and evident. I was unable to see the direct link between the marketing mix and customer-oriented brand strategy, it did appear to be intertwined with the rest of the information, however. In infographic 2 you have academically informed the reader of the direct link between sustainability and a customer-oriented brand strategy, the inclusion of Jet2 and their Sustainability strategy indicates the level of research you have conducted in the development of your digital portfolio. The infographic could do with a tidy up and would benefit from a few more images to tie the whole thing together. Your online video was well structured and has been presented in a professional manner. There is substantial information of who jet 2 are and a well conducted SWOT and PESTLE analysis. The PowerPoint I felt could have been in further depth. In the PESTLE analysis you mentioned Jet2 complying with UK corporate governance code 2018 but not a reference to what this code implies. This Digital portfolio was well presented and well informed.