target / source domain - chanel and the handbag, using jennie from blackpink as symbol of brand

ethos - brand itself is so iconic (+ display of logo on handback); immediately associated with luxury and prestige

pathos - jennie very widely recognized / famous, emotionally connects viewers; links to ethos (adds to brand's credibility/reputation)

logos - exclusivity associated with brand

because jennie is displayed with the handbag/clothes, people will become influenced to purchase to emulate her; buying luxury goods can make people feel a sense of fulfillment (maslow esteem tier)