https://padlet.com/izzymk/ncfh53gr1az3 Made with the strength to succeed en-us 2017-09-08 12:25:12 UTC 2024-11-21 16:19:42 UTC hello@padlet.com izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185830108 What-A skincare range that helps nourish and hydrate skin and erase imperfections. The main product and the companies best known product will be  an eyebrow cream that helps tints and thickens eyebrows. The idea of this product is to help eyebrows appear thicker with a natural dark tint that will become darker and thicker the amount of times you apply the product to your face,
Who-
What- skincare range
Where- Sold in department stores such as John Lewis, Debenhams and hopefully Sephora if the business is successful.
When- After primary research, a business plan and a cash flow forecast is produced so I am able to see "what if" questions and I can make sure I will be able to launch my business and products before pitching to potential buyers and investors.]]> 2017-09-08 12:26:58 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185830108 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185830109 2017-09-08 12:26:58 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185830109 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185860846 The target audience will mainly be for women aged 27 upwards but can be used by all genders from ages 14 and up.]]> 2017-09-08 13:39:54 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185860846 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185864039 I will need to...
Create a marketing map to show where there is a gap in the market and then carry out primary research to my target audience to see if they will be interested in using the product and what type of price they will be willing to pay for it.

 

]]> 2017-09-08 13:47:00 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185864039 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185879048 My competition will be other skincare brands such as Elemis, Clarins and Clinique. All these brands are well known brands with a respected reputation and loyal customers. In order for my products to thrive in this competitive market,  I will need to examine the competition and use their weaknesses as my strengths so I will not be like my competitors.  
Risks would be that consumers and customers may be hesitant to use my products as it will be a new business that not many people will of heard of so to overcome this I will need to do advertising and get my range of products into well known stores so it will attract attention of potential customers. By being in well known stores this means that this can help reassure customers that my business Is reliable and the products are safe to use ]]> 2017-09-08 14:18:38 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185879048 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185908706 Social media- Social media is a great platform to promote my business, This is because I can get people to share my account and I can also get people to try my products and leave positive feedback and comments online so It can help build up loyal customers. 
Letting the local community aware- By putting out advertisements in the local paper and putting posters on public transport this will inform the population of my business and hopefully it can spread by word of mouth. ]]> 2017-09-08 15:17:50 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185908706 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185919540 The easiest option to help start up my business will be a long term source of finance from the bank. This will allow me to get a lump some of money quickly to help start up my business and then I should hopefully bring in enough sales to pay off the loan and still have profit. 
I could also try and pitch my business to investors and potentially people will be willing to help me with my business. ]]> 2017-09-08 15:39:39 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185919540 izzymk https://padlet.com/izzymk/ncfh53gr1az3/wish/185976833 Here is an example of a market map for the skin care products in shelves ATM.  As you can see there is a circle on the map and this means there is a gap in the market. There are no products currently that have a low price but high quality. This helps me because I am now able to see what kind of price I should set my products at and also helps with the quality of the finished product. ]]> 2017-09-08 17:39:52 UTC https://padlet.com/izzymk/ncfh53gr1az3/wish/185976833