Measure: Incremental Lift by Brittany Hardin https://padlet.com/brittanyhardin/ncaubj14z7ts Questions during the session en-us 2019-07-29 16:31:18 UTC 2025-11-24 21:57:35 UTC hello@padlet.com what about third party measurement - how will we integrate this into our attribution & reporting vs MiQ-only pixel-based attribution https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372593173 2019-07-29 17:11:59 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372593173 how will we solve for offline location based instore sales? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372593643 2019-07-29 17:19:49 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372593643 Does our solution sit over the top of our MAT solutions? brittanyhardin https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594052 2019-07-29 17:25:56 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594052 What is a good use case for this tool – which clients have already opted in and which verticals if any do you think it’s “best” for? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594156 2019-07-29 17:27:19 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594156 Do we know pricing for this (if applicable)? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594172 2019-07-29 17:27:28 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594172 Many clients use their own MMAs especially if the agency owns search+social+digital. Why should they use our attribution modeling? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594202 2019-07-29 17:27:56 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594202 out in the "wild" many campaigns are run or mandated to run with other constraints like viewability, frequency caps, etc. I've seen these type campaigns run at other companies I've worked for in the past, and control v exposed campaigns are difficult to setup, and measure lift. Can u speak to some of the tests we've done that have other constraints? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594473 2019-07-29 17:32:27 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594473 what is the time lag for reporting output? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594735 2019-07-29 17:36:55 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372594735 can u go over again the ghost ads at the bidder level? how are u measuring incrementality on bids we lose? https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372595026 2019-07-29 17:42:16 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372595026 what does it mean when you say "would have converted?" brittanyhardin https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372595151 2019-07-29 17:44:09 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372595151 Is measure measuring just MiQ incremental lift? brittanyhardin https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372596508 2019-07-29 18:02:40 UTC https://padlet.com/brittanyhardin/ncaubj14z7ts/wish/372596508