Brand Elements & Integrated Marketing Strategy by Lecturer https://padlet.com/genpose01/nb35gu34mlkqtx66 en-us 2025-09-23 12:02:32 UTC 2025-12-14 05:10:53 UTC hello@padlet.com Brand Elements: genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600916056

  • Brand Name: Woos

  • Logo: Picture down below

  • Tagline: Breaking your habits with the essence of nature

  • Symbol: None

  • etc.

    • ]]>     2025-09-24 03:15:01 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600916056     Integrated Marketing Strategy genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600918847

  • Product strategy (ex: Perceived Quality, Aftermarketing):

    • Perceived Quality: WooS can emphasize craftsmanship, durability, and innovative features in its products (whether tech, fashion, or FMCG). Consistently highlighting quality assurance and customer satisfaction creates a premium image.


    Aftermarketing: Beyond the sale, WooS could engage in

    • Follow-up emails: WooS encourages customers to join their email list in order to provide exclusive offers and WooS' latest news to customers.

    • Loyalty programs: Currently, WooS does not conduct any loyalty programs to their customers. Hence, WooS can give an engagement point system to their long-term customers to gain additional benefits (customer wise). Another method is that WooS can deliver "surprise packages" or "thank-you gifts" to their customers to promote customer satisfaction and further improve their loyalty to WooS.

    • Community-Building platform: Currently, WooS does not have a community-building platform (Discord, Loyalty Hub) as WooS is a student-led media brand. Hence, WooS could start building their community together where customers can share their experiences in a community ecosystem


    2. Pricing Strategy (ex: Value Pricing, Everyday Low Price, Price Segmentation):


    Value Pricing: WooS ensures that their product's quality is high to ensure that the customers are satisfied with their purchase. As compared to their competitors, WooS is cheaper in price which create a "worth it" purchase sensation for the customer.


    Price Segmentation: Currently WooS sells in Malaysia, however due to the difference in income for Indonesia, WooS should adjust their prices to the Indonesia's income standard to be perceived as "cheap" or "affordable".


    3. Place/Distribution Strategy (ex: Direct Channel, Indirect Channel: Push/Pull Strategy, Web Strategies):


    Direct channel is done primarily through the use of their website and WooS shipping their products directly to their customers. WooS also utilize indirect channels through third-parties to become agents, affiliates, and drop-shippers. However, WooS does not actively encourage third-parties.


    4. Personalizing Marketing (ex: Experiential & Relationship):


    Social Media Promotion

    WooS uses Facebook ads to promote quitting cigarettes, often tied to discounts for subscribers. Their Instagram builds a lifestyle image with visuals that target younger and health-conscious users. These platforms act as pull strategies to attract demand.


    Experiential Marketing

    WooS highlights simplicity and ease of use in its FAQ. Starter kits are marketed as clean, mess-free, and easy for first-time users. Social posts frame WooS as a lifestyle upgrade rather than just a product.


    Relationship Marketing

    WooS builds loyalty through subscriptions that give discounts and ensure repeat use. Their affiliate and agent programs turn customers into promoters and resellers. This creates a community that is tied to the brand.


    Direct Communication

    WooS connects with customers through WhatsApp and email for bulk purchases, delivery help, and support. This one-to-one interaction adds a personal layer to their promotion.


    ]]>     2025-09-24 03:16:33 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600918847     Brand Elements: genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940428

  • Brand Name:Healtreats

  • Logo: picture above

  • Tagline: A kiss of life in every bite

  • Symbol: picture above

  • etc.

    • ]]>     2025-09-24 03:28:45 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940428     Brand Elements: genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940573

  • Brand Name: Farmers Brew

  • Logo: the photo below

  • Tagline: “Sip on Nature”

  • Symbol:

  • etc.

    • ]]>     2025-09-24 03:28:49 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940573     Brand Elements: genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940684

  • Brand Name: Amar Dining

  • Logo: Photo is above

  • Tagline: Amar, where Palestinian stories are served

  • Symbol: Crescent (moon)

  • etc.

    • ]]>     2025-09-24 03:28:53 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940684     Integrated Marketing Strategy genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940840

  • Product strategy (ex: Perceived Quality, Aftermarketing): best local healthy ingredients (we make desserts with fruits and sweetener to create alternative desserts), aftermarketingnya: If they go to the offline store, they can show their strava of proof 5k run, and they'll get free desert or discount

  • Pricing Strategy (ex: Value Pricing, Everyday Low Price, Price Segmentation): Mid to high, because we choose the best ingredients

  • Place/Distribution Strategy (ex: Direct Channel, Indirect Channel: Push/Pull Strategy, Web Strategies): Direct (one offline store in GBK) and indirect (join event with marathons, or sporting events, or yoga studio)

  • Personalizing Marketing (ex: Experiential & Relationship): promoting healthy is sexy by writing different phrases in the packaging of the desert, to promote confidence

    • ]]>     2025-09-24 03:28:59 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600940840     Integrated Marketing Strategy genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600941115

  • Product strategy (ex: Perceived Quality, Aftermarketing): The product offers 100% natural herbal coffee in convenient 5-sachet packs, making it easy for consumers to enjoy a healthy yet flavorful alternative to regular coffee. It emphasizes perceived quality by using herbs as an alternative towards coffee. Aftermarketing efforts include loyalty rewards, recipe inspirations, and educational content about herbal benefits to build customer trust.

  • Pricing Strategy (ex: Value Pricing, Everyday Low Price, Price Segmentation): Our pricing follows a value-based approach—affordable yet slightly premium to reflect its health benefits. Farmers Blend will be sold through direct channels such as our website, social media shops, while also reaching customers via marathon events to try and adveritse and sample our producrs towards runnwrs. To boost demand, push strategies like free sampling and pull strategies through influencer reviews will be implemented.

  • Place/Distribution Strategy (ex: Direct Channel, Indirect Channel: Push/Pull Strategy, Web Strategies):

  • Personalizing Marketing (ex: Experiential & Relationship):

    • ]]>     2025-09-24 03:29:10 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600941115     Integrated Marketing Strategy genpose01 https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600941271

  • 1. Product Strategy

    • Perceived Quality: Focus on fresh ingredients, elegant plating, and premium dining atmosphere.

    • Signature Dishes: Develop “chef’s special” items that become Amar’s identity.

    • Aftermarketing: Build a loyalty program (e.g., membership card with points redeemable for free dessert/drinks).

    2. Pricing Strategy

    • Value Pricing: Prices reflect high quality of food and ambiance, so customers feel it’s worth it.

    • Price Segmentation:

      • Lunch set menus (affordable for office workers nearby).

      • Premium dinner pricing for couples/families seeking fine dining.

    • Promotional Pricing: Seasonal offers (Ramadan, New Years, Birthdays, Eid) to attract more traffic.

    3. Place/Distribution Strategy

    • Direct Channel: Prioritize dine-in experience at a strategic restaurant location.

    • Indirect Channel: Partner with delivery apps (GrabFood, GoFood, etc.) for at-home premium dining.

    • Push/Pull Strategy:

      • Push: Collaborations with nearby hotels/apartments (meal vouchers).

      • Pull: Social media campaigns to create FOMO (limited-time seasonal menus).

    • Web Strategies: Official website with online reservations, menu showcase, and smooth user experience.

    4. Personalized Marketing

    • Experiential Marketing:

      • “Chef’s Table Night” where customers see live cooking and interact with the chef.

      • Live music or wine tasting events to build emotional connection.

    • Relationship Marketing:

      • Use reservation data to send personalized messages (e.g., “Happy Birthday, enjoy a complimentary dessert!”).

      • Build a foodie community via Instagram/WhatsApp exclusive groups for VIP customers to access early menu launches.

    • ]]>     2025-09-24 03:29:15 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3600941271     ratusukmadewi https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3608504581 2025-09-29 04:33:11 UTC https://padlet.com/genpose01/nb35gu34mlkqtx66/wish/3608504581