·             Large % of population use apps (UK)

·             Keep your brand prominent in the marketplace

·             Help increase customer retention and loyalty

·             User spend longer on apps than websites

·             Allows you to demonstrate products/services more clearly and creatively (more in depth too)

·             Apps load faster than sites

·             Their specific use can be targeted to different types of users

·             Most are easy to use

·             Can be easily download/accessed (providing they have WiFi)

·             Can stay connected with clients/consumers wherever you or they are (most people carry mobiles all day)

·             A lot cheaper than brochures/catalogues

·             Environmentally friendly

·             Needs to be made to suit each platform (Ios/android, PC/mobile/tablet)

·             Require ongoing care

·             Not as simple to optimize as websites

·             Can be ore expensive depending on functionality

·             Smaller version of website – could damage perception of your brand if not done right)

Business Examples

Amazon Mobile App – simple/easy-to-navigate app that is very similar to the website except optimized suitably to suit mobiles

Facebook App – originally made for desktop, the Facebook mobile app is the most popular way to use Facebook as well as having add-on apps to make messaging easier and more effective