Automotive

The automotive market is a heavily interconnected world with many participating partners and heterogeneous drivers. On the one hand, markets which are rapidly growing must be served, quick rollouts managed, and smooth logistics implemented. On the other, saturated markets require new ideas for mobility, customer retention and value creation in service processes in order to achieve sufficient margins.

Technical innovations also make a difference. The electric power train reduces the need for service and therefore direct customer contact. Connected Car opens up entirely new opportunities for interaction with customers, and customers are becoming more discerning and want personalized service. Information about the life cycle of customers and vehicles is gaining in importance. It is the basis for outstanding sales management and therefore future success.

Sales and Service for a Customized Product

Sales, transport, vehicle preparation, insurance, leasing, service, warranty, spare parts, customer relations, or resale – a vehicle passes through many hands from the factory to the scrapheap.

Despite differences in individual business, all companies face the challenge of setting up their processes and linking them so that data on each individual vehicle is available throughout its entire life cycle.