https://padlet.com/Mapp_Digital/n9q3bzlvpd8v en-us 2016-11-21 15:57:11 UTC 2025-12-09 17:32:49 UTC hello@padlet.com https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/143169834 There’s no denying ‘customer engagement’ was a buzzword in 2016. But for many marketers, that’s all it was. Only 5% of marketers are confident they have mastered the ability to predict and adapt to the customer journey, which is a vital component when building out any customer engagement strategy. Instead many have found themselves weighed down by data overload, existing legacy systems, and the increasing number of channels and competing priorities.

OG comments:

• We wanted to flag this byline as an FYI. This backs-up Mapp's message on the importance of customer engagement. 

]]> 2016-12-12 16:41:52 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/143169834 https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/143172708 According to new data from ad tech company Index Exchange, the beginning of the 2016 holiday advertising season started several weeks earlier than usual. This year's other big holiday ad trend? Programmatic, of course, which saw a steep rise around the globe. "With more holiday budgets moving into programmatic, and with more guaranteed deals, negotiations between buyers and sellers must happen earlier than ever," advised Index Exchange vp, business development Will Doherty.

OG comments:

• We wanted to flag this as an FYI. It claims that Porgrammatic was on the rise this year, particularly during the Christmas period. It includes some useful stats for future bylines and comments on this topic.

]]> 2016-12-12 16:50:39 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/143172708 https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144081012 The customer obsession mantra has been the tune of 2016 in marketing. Focus on your customers’ needs. Pull not push. Invest in getting to know your audience (because there’s a good chance you have no idea who they are). It’s all been great fun. The recurring theme in all of this of course has been data - collect as much data as you can from as many different avenues as possible. The more concrete insights you can gather about your audience, the more likely it is that your content will engage, possibly even convert.

OG comments:

• This could be a good opportunity to provide comment based on Mapp's Digital Customer Engagement Index to explain how brands are still not meeting the customer needs.

]]> 2016-12-16 16:04:43 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144081012 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144086773 What is the key to the success of the so-called unicorns? Alex Klose, head of marketing at digital customer engagement specialist IMImobile argues that companies seeking to emulate such success should look to deliver the best customer experience possible whilst questioning the value brought to customers.

OG comments:
While there isn't a comment opportunity we wanted to flag as an FYI. ]]> 2016-12-16 16:25:57 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144086773 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144087674 Data and analytics have become indispensable for marketers during 2016, yet most of us would agree that we’ve barely scratched the surface of what’s possible.

OG comments:
A good example of predictions from marketers. Could be an opportunity for Mapp to comment on whether they agree and provide their predictions.

]]> 2016-12-16 16:29:22 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144087674 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144087884 No matter what your company’s services are, the need to engage customers effectively is paramount. Here are some key ways to adapt and develop your company, taking into account the needs of customers and the best ways to interact with them. Taking the time to keep reassessing who you think your market is, who is actually buying from you, their needs and how they absorb information is vital to your company’s growth. Does your target market read trade titles or just consume through TV and social media?

OG comments:
Backs-up Mapp's message on understanding what customers want and ensuring brands provide personalised content.]]> 2016-12-16 16:30:15 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144087884 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088046 TMW Unlimited is parent company Creston’s flagship agency. With healthy revenues, client stability and innovative work, it remains the group’s biggest earner and impressed Campaign this year. TMW began the year by securing a place on L’Oréal’s integrated marcoms roster and, following subsequent pitches, became the sole agency for the cosmetic giant’s Clarisonic and Professional Products Division brands.

OG comments:
Flagging this as it's a good example of a placed case study. We could do secure a similar opportunity if we had access to a Mapp customer. ]]> 2016-12-16 16:30:59 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088046 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088434 From personalised content to chatbots and virtual assistants, marketing experts share their thoughts on what the industry can expect – and how to get ahead – in the coming year.

OG comments:
An article on the predictions from industry experts in the market. ]]> 2016-12-16 16:32:26 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088434 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088534 Email marketing is proven year-after-year to be an extremely important channel for retailers, those doing it right enjoy not only more business, but both higher customer engagement and satisfaction levels. But how exactly is email marketing used by retailers, which areas are showing successes (and failures) and what can this sector learn from its peers?

OG comments:
A good example of best practices on email marketing and how effective it is to retailers ]]> 2016-12-16 16:32:52 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088534 Mapp_Digital https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088806 We all know that the rise of social media has revolutionised marketing and changed how businesses market themselves to, and engage with, customers. However, the rapid pace of this revolution has left a digital skills gap with many in today’s workforce woefully ill-equipped to unlock the value of social media.

OG comments:
We know Mapp is keen to comment on the digital skills gap, this is a good example of a content on this topic. ]]> 2016-12-16 16:34:12 UTC https://padlet.com/Mapp_Digital/n9q3bzlvpd8v/wish/144088806