JB work chart by Tiffany Tumminaro https://padlet.com/ttumminaro/n9d6lpplfalikubv en-us 2022-12-21 14:39:39 UTC 2026-01-19 17:26:46 UTC hello@padlet.com 2023 plan ttumminaro https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2426740471 2022-12-21 14:40:27 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2426740471 MM plans ttumminaro https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2426741406 2022-12-21 14:41:29 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2426741406 Website Comparison https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2433540428
  • Understanding what is going away and how that impacts existing Paid Search programs and existing goals.
  • Understand where we can drive out campaigns.
  • Figure out what we are tagging now and what we can tag
    • See what goals are going away
    • ]]>     2023-01-04 13:54:20 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2433540428     Search Structure Recommendation https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440347150
  • Review current keyword structure to understand duplicates
  • Review current URL's to understand where we are currently driving keywords in our campaigns and making sure keywords have content on the new site
  • Review current floodlight tags - Brief
  • Review findings with team
  • Review findings with team developing website
    • ]]>     2023-01-11 05:30:30 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440347150     Review Keywords 8-16 Hours https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440356918
  • Outline which accounts are staying the same and are not affected
  • Pull down keywords - COMPLETE
  • See how many duplicate keywords exist
    • For duplicate keywords outline
      • Which accounts have duplicates
        • What issues does this cause with a restructure
      • Questions based on current structure
        • What are the issues with a restructure?
        • Budgets? 
        • Who is paying? 
        • Where are we driving users?
  • Discuss current keywords we are not targeting with Barefoot
    •          
    ]]>     2023-01-11 05:42:18 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440356918     Review URL's 4 - 6 Hours https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440360452
  • Pull down URL's - Complete
  • Outline Sites - Complete
  • Outline Current Landing Pages - Complete
  • Write analysis for current landing pages
  • Questions
    • Do we have content to drive users to for each product that will be on the website?
    • What does that content look like?
    • ]]>     2023-01-11 05:48:21 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440360452     Review Current Floodlight Tags 2-4 Hours https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440381268
  • Pull Report Including Search Campaigns and All Conversion Metrics looking at 6 month period and December 11 - January 11
    • 6 months to determine which tags have fired
    • Month for new bid strategies
  • Align Conversions by Account
  • Determine which campaigns are able to meet the correct threshold currently -  50 conversions in a month
    • Recommend for Bid Strategies
    • Recommend New Floodlights if they do not
      • Create New Tags
      • Determine where we place tags
      • Determine who to reach out to
  • Outline Conversions by Account Migrating
    • Use this to confirm we have the same metrics on the new website

    • ]]>     2023-01-11 06:17:01 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440381268     Adobe Audience Manager https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440384436 Reach Out to Michael]]> 2023-01-11 06:21:17 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440384436 Tagging https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440386086
  • Review what sites are not migrating and what may be able to be completed now
  • Review what needs to be completed with the new site - part of outlining keywords
  • What Tags may look like as part of a site migration
  • Outline Governance process
    • ]]>     2023-01-11 06:23:30 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440386086     List to way to move forward with Mortgage https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440887712 2023-01-11 14:24:50 UTC https://padlet.com/ttumminaro/n9d6lpplfalikubv/wish/2440887712