https://padlet.com/pastymathilde/n8cl1yhrp3b En quoi le digital à changer le marché de la communication / publicité en-us 2017-10-16 09:15:50 UTC 2017-10-17 08:14:41 UTC hello@padlet.com pastymathilde https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197667666 2017-10-17 07:40:52 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197667666 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668432 fludification des échanges (chat bot)]]> 2017-10-17 07:44:28 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668432 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668446 2017-10-17 07:44:34 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668446 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668526 Marketing collaboratif]]> 2017-10-17 07:44:55 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668526 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668532 2017-10-17 07:44:57 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668532 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668549 avant le conso faisait l'effort de chercher ses produit

TeamSoleil




]]> 2017-10-17 07:45:02 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668549 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668569 2017-10-17 07:45:08 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668569 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668711 2017-10-17 07:45:46 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668711 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668923 TV, affichage radio vente à domicile
Consumer Empowerment
Pouvoir du client, instantanéité, interactivité, partage, ambassadeurs
Marques > Consommateurs
Communication à sens unique
Monopole des grandes marques
Nouvelle forme de communication
Coûts ont changé, pas les mêmes cibles, support, simultaneité, longueur des messages, viralité/modération/risques, liberté d'expression
Nouvelle forme de consommation
ubérisation,
Personnalisation de la communication/information
Immédiateté (achat en ligne)
Interactivité
Innovation
Tracking, ciblage
Nouveaux acteurs
GAFA, GAFAM

Team les innovateurs

]]> 2017-10-17 07:46:33 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668923 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668927 2017-10-17 07:46:36 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197668927 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669029 2017-10-17 07:47:07 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669029 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669042 2017-10-17 07:47:13 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669042 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669088 2017-10-17 07:47:26 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669088 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669104 2017-10-17 07:47:29 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669104 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669109 Développement du e-commerce et m-commerce]]> 2017-10-17 07:47:30 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669109 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669409 2017-10-17 07:48:28 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669409 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669413 - Le consommateur est aidé par des comparateurs, des avis clients
- 1to1 la marque réfléchi en interne pour personnaliser l'offre en fonction du comportement/profil de son client

TeamSoleil]]> 2017-10-17 07:48:30 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669413 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669561 2017-10-17 07:49:16 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669561 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669611 Consommateurs mieux informés]]> 2017-10-17 07:49:29 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669611 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669663 2017-10-17 07:49:44 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669663 pastymathilde https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669667 -


]]> 2017-10-17 07:49:45 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669667 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669672 e-réputation]]> 2017-10-17 07:49:46 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669672 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669697 accès aux infos, "info-obésité"]]> 2017-10-17 07:49:54 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669697 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669752 2017-10-17 07:50:12 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669752 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669771 Formats pub mrktg plus design et dynamique : objectif d'atteindre le client sans l'harceler

TeamSoleil]]> 2017-10-17 07:50:16 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669771 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669779 2017-10-17 07:50:17 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669779 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669872 2017-10-17 07:50:43 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669872 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669895 2017-10-17 07:50:51 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669895 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669911 - données bancaires
- cyber harcèlement
- exposition des enfants/mineurs
- intox, fake news
- données personnelles/pro]]> 2017-10-17 07:50:56 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669911 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669959 Prise de parole]]> 2017-10-17 07:51:10 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669959 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669968 2017-10-17 07:51:14 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197669968 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670002 2017-10-17 07:51:23 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670002 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670071 - Sollicitation via pushs, notif web, bannières.... meilleure perception de la pub, car le format est shooter au bon moment et avec le bon format portant le bon msg // objectif mrktg personnalisé

TeamSoleil ]]> 2017-10-17 07:51:41 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670071 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670106 2017-10-17 07:51:48 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670106 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670152 Rapidité]]> 2017-10-17 07:52:03 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670152 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670259 2017-10-17 07:52:33 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670259 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670325 2017-10-17 07:52:52 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670325 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670392 2017-10-17 07:53:06 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670392 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670407 2017-10-17 07:53:11 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670407 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670444 2017-10-17 07:53:24 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670444 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670456 Reseaux sociaux]]> 2017-10-17 07:53:28 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670456 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670505 Marketing participatif]]> 2017-10-17 07:53:44 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670505 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670527 - dématérialisation 
- gain de temps
- télétravail]]> 2017-10-17 07:53:53 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670527 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670536 Retargeting
Collecte de données/DATA
Investissement
Contenu collaboratif/ partage
Rapidité/facilité (accès aux infos/ communication)
Omnipresence des algorithmes
Règne de contenu / info-obésité
Ultra-personnalisation
Buzz/ fake news/ bad buzz
Facilité d'achat et de paiement
Multi devices / mobile ++
Mutation audiovisuel (TV replay)
Avènement de l'illimité/ consommation via abonnements
Réseaux sociaux
E-commerce
Droit à l'oublie
Dématérialisation des papiers 
Multiplication des formats de pub





]]> 2017-10-17 07:53:57 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670536 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670595 Banques en ligne
Dématérialisation
Moyens de paiement]]> 2017-10-17 07:54:13 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670595 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670920 - Partage sur les RS
- Vidéos de unboxing 
- Vidéos haul // pub gratuite et notoriété amplifiée pour la marque
-Meilleure maîtrise du bugdet pour les annonceurs
- "homme sandwich" // multitude de marque compose le client

TeamSoleil


]]> 2017-10-17 07:55:42 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670920 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670953 Récoltes de données]]> 2017-10-17 07:55:50 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197670953 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671068 Optimisation de la chaine logistique (yield management)]]> 2017-10-17 07:56:26 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671068 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671113 - gestion des crises/ e-reputation]]> 2017-10-17 07:56:41 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671113 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671369 2017-10-17 07:58:13 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671369 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671482 - 5. les dangers
- 3. réactivité
- 2. interactivité
- 4. flexibilité
- 1. dématérialisation
- 6. mobilité

Equipe

]]> 2017-10-17 07:59:03 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671482 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671847 -Programmatique / ventes aux enchères
-Disparition des médias traditionnels
-Multiplication des Devices
-Optimisation espaces pub
-Retargeting
-Community management

]]> 2017-10-17 08:00:48 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671847 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671989 Les Gafam
Le retargeting
Le ciblage personnalisé 
Hyperchoix
Émergence de nouveaux métiers
Programmatique
La data
Réglementation des données
Les tags / Les cookies
Suivis parcours client digital
"Info-obésité"
Multiplicité des supports
Le web 3.0
Dématérialisation 
E-réputation 
Hyper-sollicitation 
Le digital, 3ème média investi en 2016


]]> 2017-10-17 08:01:32 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197671989 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672660 Amazon va-t-il tuer la gde distri comme la grande distri a tué les petits commerces?
Flux tendus: boutons Amazon dash

TeamSoleil]]> 2017-10-17 08:04:54 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672660 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672950 -Retargeting
-Consommateurs mieux informés]]> 2017-10-17 08:06:34 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672950 https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672956 Relation client
Programmes de fidélité
Couplé à ciblage précis
ubérisation/
Digitalisation des points de vente
Mrkg géolocalisé : pousser de l'offre ciblée

TeamSoleil]]> 2017-10-17 08:06:36 UTC https://padlet.com/pastymathilde/n8cl1yhrp3b/wish/197672956