B2B Marketing Srategies by Tim Cameron by Martha Graciela Pineda Trejo https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu INSTRUCTIONS: Please select the strategy of your choice and present a company that has used that strategy, include link and references. At the end you will present the case. Youtube: https://www.youtube.com/watch?v=hukEe9qfFzg&list=RDLVXZde_aU2Fp0 en-us 2022-10-28 23:58:14 UTC 2022-11-02 06:25:55 UTC hello@padlet.com Marcela Yañez marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361205817 Company:
Nike
Strategy:
Video Marketing
Source: https://hashtagpaid.com/banknotes/nikes-approach-to-marketing-then-and-now

Explanation of how they use the strategy:
Nike place the consumer at the center in its efforts around product design, positioning, and messaging. Nike consistently uses emotional appeals in their advertising to inspire and connect with their audience. Their advertisements are memorable and resonate with anyone rooting for the underdog. Talking about Video Marketing, Nike apply this strategy very weel because instead of create videos, they create stories where people conect emotionally because they feel identifed. For example the campaign "Dream Crazy" had a very powerful message because they useas Colin Kaerpernick (ex-NFL player) who was the first athlete to kneel in the national athem fighting against the racism on the USA. 
https://twitter.com/Kaepernick7/status/1037387722107830272?s=20&t=ZlidynDbOJii1xyzq7H2RQ

]]> 2022-10-29 00:36:24 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361205817 Carlos Torres marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206138 Company:
Grammarly
Strategy:
Video Marketing


Source: 
https://www.wyzowl.com/business-video-marketing/
https://www.youtube.com/watch?v=7iA6dkaXYoo

Explanation of how they use the strategy:
They use videos to get new customers 
  • They talk about what they help the audience achieve more than how great their product is
  • They show, rather than tell. Grammarly consistently use contextual examples of the real changes their software can make



]]> 2022-10-29 00:37:18 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206138 Iza Figueroa marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206240 Company:
Amazon
Strategy:
Social Media
Source:
https://etaileast.wbresearch.com/blog/amazons-engaged-buyers-drive-social-media-revenue
Explanation of how they use the strategy:
Facebook
Amazon currently has over 28.7 million likes on its Facebook page. An incredible figure, but if you take a quick scroll down its news feed you can see why it's so popular. Amazon replies to a staggering amount of comments left on its posts - and it does so quickly, politely, provides useful information and links, and adds the human touch by addressing commenters by first name, with the Amazon employee signing off each comment using their first name also.
Twitter
Amazon's Twitter campaign is today less heavy on promotions than it used to be, and instead serves as a vehicle for driving its 2.7 million followers towards Amazon's additional services such as Prime Video and Amazon Music. The Amazon Twitter feed is also used to promote the company's blog content - a lot of which offers small business advice to those selling on Amazon - and deliver news about the various things and innovations the company is involved with and up to.
Pinterest
Pinterest for Amazon is essentially an extension of its main online store. Pinterest is of course the one social media site where a significant percentage of users go to browse for purchase ideas. But when they find a Pin from Amazon, they can simply click on it and are taken either straight to a page on Amazon.com where they can purchase the product directly, or otherwise to the seller's own website from where the customer can complete the purchase via Amazon.




]]> 2022-10-29 00:37:35 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206240 Nitza Salazar marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206344 Company: GoPro

Strategy: Video marketing

Source: https://growsurf.com/blog/gopro-word-of-mouth-marketing-strategy

Explanation of how they use the strategy:
GoPro’s video marketing strategy hinges on a few things, but the most important is its approach to user-generated content. Since the brand’s products are video cameras, there’s naturally a lot of footage being captured by customers every day.]]> 2022-10-29 00:37:51 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206344 Miranda Badilla marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206549 Company:  Apple

Strategy: Social Media Marketing

Source: https://www.giraffesocialmedia.co.uk/how-do-apple-use-social-media/

Explanation of how they use the strategy:
-Facebook: In more recent years Apple have begun to integrate social media into their digital marketing strategy with specific services in mind – at least where their partners are concerned. Interestingly, the sub-pages for Apple on Facebook (for Apple TV, Podcasts, Books, Music, and the App Store) are all verified – unlike the central account.  These pages are all actively posting – also unlike the central account – with the Apple TV page seeing the most engagement and highest number of likes (28m).
Apple use their central accounts sparingly to focus on 1 specific product launch/event/etc, generating hype for new releases, whereas the accounts for sub-brands and products are more active and ongoing.
-Twitter: One aspect of modern social media marketing that Apple have been more willing to tap into is social media as a customer service tool. As an immediate communication medium that provides transparency, social media provides the perfect platform for customer service.
-Instagram: they use a the hashtag "#ShotOniPhone, calling all iPhone users to submit their best iPhone photography. The hashtag helps photographers get their work seen, as well as promote the iPhone – a win-win situation.]]> 2022-10-29 00:38:20 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206549 Germán Zuñiga marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206687 Company: Taco Bell

Strategy: Video Marketing and Social Media Marketing

Source: https://www.youtube.com/shorts/wW6XOiwCNXM

Explanation of how they use the strategy: Actually they use most of the main strategies but the difference is how they present their products and the best way for them is visually, to show the freshness and the ingredients of their products, because the ingredients are almost all the same but there are different ways to deliver the product, it can crunchier or softened, etc., and that is important to show on video.




]]> 2022-10-29 00:38:41 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361206687 Ariadna Olmos marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207150 Company: McDonald's

Strategy: Social Media Marketing

Source:  https://www.giraffesocialmedia.co.uk/social-media-case-study-how-do-mcdonalds-use-it/

-Explanation of how they use the strategy:
McDonald’s has location-specific accounts too. This search on Facebook shows just a few different localized Pages for McDonald’s.
-McDonald’s portrays a humorous, relatable persona across their social media channels. This plays into their strategy of using social as a friendly way to interact with customers and potential brand advocates.
-On Twitter, once you read their play on words with hashtags and Hash Browns, you know you’ll find funny, relatable tweets.
-On Instagram, McDonald’s utilizes the app’s mobile focus by adding a link in their bio to food through the McDonald’s app and heavy emoji usage
-Customer service on socials is key for brands like McDonald’s. Especially for maintaining a good, helpful image for the brand. Their Twitter feed is where questions and problems from customers are most frequently asked. Unlike Facebook, these messages aren’t hidden away but rather front-and-center on the feed.
-McDonald’s gets several things right on social media:
  • Posting frequently/scheduling posts
  • Posting relevant content to their target audience
  • Engaging with customers and followers, in both a fun way and for customer service
  • Using current and seasonal events in their social promotion strategies
  • Using a personable, fun, and helpful brand tone of voice
  • Utilizing the unique features of each platform and tailoring their content between channels.





]]> 2022-10-29 00:40:03 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207150 Ezequiel Martínez marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207439 Company:  SAMSUNG

Strategy: Email Marketing

Source: https://blog.hubspot.es/marketing/ejemplos-email-marketing 

Explanation of how they use the strategy: 
Samsung obtains email through a record Once the user was recorded, the user will begin receiving exclusive promotions and recommendations of the brand


]]> 2022-10-29 00:40:55 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207439 Juan Flores marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207692 Company: 

Strategy:

Source: 

Explanation of how they use the strategy:


]]> 2022-10-29 00:41:40 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207692 Marshall Cruz marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207895 Company: 

Strategy:

Source: 

Explanation of how they use the strategy:


]]> 2022-10-29 00:42:11 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361207895 Frida marthapineda2 https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361209657 Company: 

Strategy:

Source: 

Explanation of how they use the strategy:


]]> 2022-10-29 00:47:15 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2361209657 Mariana Lafarga https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2366163098 Company: Starbucks


Strategy:

Source: 

Explanation of how they use the strategy:

]]> 2022-11-02 06:24:38 UTC https://padlet.com/marthapineda2/n7j6b7f3ndcxvhu/wish/2366163098