https://padlet.com/penniw4456/n77vyn85730s en-us 2018-01-02 12:34:00 UTC 2026-01-10 11:05:32 UTC hello@padlet.com penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218300416 2018-01-02 12:38:27 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218300416 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218301414 How role modelling behaviour can self manage user responsibility in sport.
Research paper by Penelope Elliott prepared for Helena Menih UNE, Armidale, Australia.]]> 2018-01-02 12:42:19 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218301414 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218305841 2018-01-02 13:14:49 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218305841 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218308714 2018-01-02 13:31:58 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218308714 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218309259 We all look to sporting role models as credible and sustainable sources of normalized behaviour.  Their actions and beliefs  influence young people from an early age regardless of his or her conduct off the field. When sport persons commit violence and their club or association does nothing to curtail it, the violence becomes normalised.  Current stereotyping practices usually equate violence with true masculinity. In turn, players are raised in the culture of normalised violence as masculinity.   It subsequently  reproduces  and enforces that culture. This institutional practice is a product of a wider cultural problem. Sporting codes need to recognise the power and influence of normative cultural production towards eradicating the violence we see in communities today. This can be achieved by challenging rather than shielding those in normalized violence.]]> 2018-01-02 13:34:56 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218309259 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218428191 2018-01-03 05:27:18 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218428191 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218429941
Indigenous substance abuse issues and possible causes


By Penelope Elliott 
prepared for UNE 

]]> 2018-01-03 06:23:30 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218429941 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218429958 Negative implications for a zero tolerance approach; 
Athletes right to privacy, repressive and punitive sanctions, strong sense of user responsibility to deterrence

During my other studies At UNE, Armidale, I studied harm minimization in addiction.  I worked on a sporting project that gave opportunities to the youth of remote  Australia with a high indigenous population who were addicted. When thinking critically about the parallels between the war on drugs and war on doping one could argue we should seek out a 'balance' not solely for or against doping, but concerned with reducing doping while caring for users. We should encourage user responsibility  and doping prevention strategies by education programs focusing on broader social, cultural and systemic factors.   ]]> 2018-01-03 06:23:53 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218429958 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218445457 2018-01-03 09:44:34 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218445457 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218447882 2018-01-03 10:00:26 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218447882 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/218448554 2018-01-03 10:05:24 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/218448554 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219074276 2018-01-06 12:34:01 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219074276 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219074622 2018-01-06 12:41:13 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219074622 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219074703 2018-01-06 12:42:42 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219074703 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219074771 2018-01-06 12:44:11 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219074771 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219113288 We are always told if you are an elite sportsperson you are a role model.  This article truthfully dispels that rumour. A very brave ad for Nike explores this option. Pressure is alleviated from elite sports people to focus on their talents rather than dual job of role model which should be parents.  ]]> 2018-01-07 00:41:54 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219113288 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219113555 at the Nike ad with Charles Barkley.  We mentioned brand image and role modelling theories in my padlet of brand image in sport and corruption. Lets extrapolate a few more underlying ideologies that have surfaced during the critical evaluation of this ad. 

So often the players words and actions can be directly associated to the team they represent  or their individual self. If a player is involved in misconduct their  contract is open to discussion and termination an option.

Nike and Charles Barkely successfully negotiate around contractual obligations of  release and termination clauses.  Cleverly executed  and never seen before, the players role in ad  manages public image and its financial impact.  A marketers dream fulfilling all stakeholders requirements, the epitomy of creative thought processes in advertising.  Its management to financial impact is so well executed that many lawyers would have been left dumbfounded. 
Nike and advertising crew used a similar theory to Benolts (1995) strategies in Image repair theory in their well orchestrated 27 secs to address the questions regarding an athlete's image in the event of transgression. 
High 5 to Nike for a well executed and clever way to address future player transgression issues by using the key strategies of 
1) denial 2) evading responsibility 3) reducing offensiveness 4) corrective action 5) mortification.

As seen in most academic research the 'black' athlete is a frequent target to transgression investigations, whether they are guilty or not.  Nike, player and marketing team working well in a novel risk management move; maybe not so risky for Charles, but a future safeguard for chance of financial loss during transgression investigation.]]> 2018-01-07 00:54:13 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219113555 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219114964 2018-01-07 02:00:47 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219114964 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/219121615 Interesting theories used effectively in protecting brand image, both corporate and individual. Dates to when the  theory was first  coined is open to non scientific inquiry. Social theorists could discredit the available credit dates of (1995) when  critically evaluating the Nike air with Charles Barkely, date being 1993. Or was the Nike ad air dates wrong on the  web now.  Criminologists and social theorists could have a field day with this debatable query. I found it perplexing that the Nike ad addressed all 5 strategies to perfection and yet it aired apparently 2 years before this theory coined. Maybe a case for the  'dream team' !!!]]> 2018-01-07 06:11:11 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/219121615 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/220545163 Fighting, verbal abuse, pitch invasion, discharge of missile, vandalism, terrorism,  and assault.]]> 2018-01-11 12:40:56 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/220545163 penniw4456 https://padlet.com/penniw4456/n77vyn85730s/wish/221560475 2018-01-16 01:17:53 UTC https://padlet.com/penniw4456/n77vyn85730s/wish/221560475