https://padlet.com/tcareyhughes/n75yd0uf1bfl Made with a taste for adventure en-us 2019-06-12 13:06:18 UTC 2026-02-09 00:39:59 UTC hello@padlet.com tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370065384 Balenciaga Graffiti Bag I have looked at past collections that have included graffiti to gain inspiration for my range.

]]> 2019-07-03 09:01:16 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370065384 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370067258 Louis Vuitton: Artist Collaborations I have looked at previous art collaborations to see how they have been done in the past.

]]> 2019-07-03 09:13:53 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370067258 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370085600 Men's Key Items: Cut and Sew this is where I have picked out mens key trends for a/w 19/20]]> 2019-07-03 12:35:50 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370085600 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370085896 The Vision 2019: Purpose Full further trend research on menswear a/w 19/20]]> 2019-07-03 12:39:31 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370085896 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370086267 This is where I have pulled the info for the pricing architecture and the product mix. Also looked at items trending instock. Edited: Assortment Mix For Moschino]]> 2019-07-03 12:43:12 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370086267 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370087189 Aeffe Spa: Total Revenue and Net Income 
I looked at global data to see how Moschino was trading. It comes under the group Aeffe Spa which includes other brands. ]]> 2019-07-03 12:50:56 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370087189 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370088230 This article was general research on menswear clothing.]]> 2019-07-03 13:00:28 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/370088230 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371746746 An article about Browns East opening and about their intention for the new store.]]> 2019-07-20 11:44:59 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371746746 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371747334 2019-07-20 12:04:34 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371747334 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371752686 Customer profiling ]]> 2019-07-20 14:50:11 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371752686 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371754684 This is where I got the info for my customer profile.]]> 2019-07-20 15:51:31 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371754684 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371755275 Article about how Gen Z and Millenials shopping habits have changed. This was useful for the customer profile and also the marketing choices I made.]]> 2019-07-20 16:12:31 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371755275 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756350 This is an article on how to create a hype around a brand and a drop.]]> 2019-07-20 16:49:39 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756350 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756667 Article on art and fashion collaborations. Looked at how brands had previously gone about creating successful collections.]]> 2019-07-20 17:03:57 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756667 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756679 More research on past collections]]> 2019-07-20 17:04:53 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371756679 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371757461 Looked at the success of the Kusama and Vuitton collab. What made it successful and how I could use these methods in my range.]]> 2019-07-20 17:33:19 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371757461 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371757932 Another art and fashion collaboration. ]]> 2019-07-20 17:52:59 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371757932 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371883125 A current and ongoing fashion and art collab. ]]> 2019-07-22 11:03:56 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371883125 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371885132 Very successful collab between graffiti artist Gucci Ghost and brand Gucci. This was quite recent and involves streetwear and a graffiti artist so it is an important collection to draw from.]]> 2019-07-22 11:38:34 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371885132 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371924687 This is the main category I looked at for range inspiration. They mention Basquiat in this trend report and his show at the Barbican.]]> 2019-07-22 18:24:39 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/371924687 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373628056 this is where I looked to find the idea about projecting Basquait's art work and having a smartphone projector as an add on.]]> 2019-08-07 20:00:45 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373628056 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373705660 Article about sportswear sales about Browns. I looked at past collections that they have had in store to make sure the marketing and in store look was in keeping with Browns aesthetic. ]]> 2019-08-08 10:04:59 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373705660 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373705910 More research on Browns past collections and the installations they have done.]]> 2019-08-08 10:08:13 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373705910 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373706024 More research on previous collections. Tony Hawks was in store and it created a real buzz.]]> 2019-08-08 10:10:12 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373706024 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373707408 More research on Browns East opening of the store and their intention for the store.]]> 2019-08-08 10:27:35 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373707408 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373707611 Looked at Browns East website to see how the market their upcoming events and collections.]]> 2019-08-08 10:30:01 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373707611 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373708572 More research on Browns East opening.]]> 2019-08-08 10:43:45 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373708572 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373710790 In depth article about how Supreme have become so successful. This is important to my research as they are a very successful streetwear brand who have mastered the art of limited collections and creating a hype around brands. ]]> 2019-08-08 11:11:41 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373710790 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373716401 This shows how Supreme's strategy and marketing has made them so successful. ]]> 2019-08-08 12:17:15 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373716401 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373716542 More research on how to create a hype around a brand.]]> 2019-08-08 12:18:27 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373716542 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373723937 Looked at Moschino's Instagram to gain an idea of how they might market the collection. Also to make sure the collection was in keeping with their aesthetic. ]]> 2019-08-08 13:20:43 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373723937 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373724185 Looked at Brown's Instagram to see how they market their garments and how they manage their social media. ]]> 2019-08-08 13:22:38 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373724185 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373858073 A lot of primary research was done through talking to friends, classmates and tutors and getting feedback on my range.
I also spent a lot of time in the Browns East store where the staff were extremely helpful. They explained to me how the exclusive drops worked and what it was like on the opening day of a successful drop. They were willing to look at my advice and assured me that it was in keeping with Browns East aesthetic. They were excited by the QR Code addition and the installation that would be included in the entrance of the shop. They felt that this was in line with Browns East intention of pushing shopping into the future. ]]> 2019-08-09 11:12:36 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373858073 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373863597 The range is made up of 13 options which fall under 4 categories. It has a total buy cost of £267,717 and a a turnover of £1,226,120 making a total profit of £958,403. 

The highest planned sales are in tops as these have a lower entry price and are an easy way to wear a statement piece without having to commit to a high price tag. There are also some plainer items in this category which are a bit less daring than some of the other garments, these are falling into the core category and therefore have higher volume of buy units. Tops also hold the highest percentage in Moschino's assortment mix. 

The Rate of Sale is very high for this range but is reflecting the hype drop style of marketing that has been adopted for this range. It also reflects the fact that Moschino is a global brand people from overseas will be able to order online. The full range will be available both online and in store. ]]> 2019-08-09 12:40:46 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373863597 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373867821 Below is a pie chart pulled from Edited this shows the percentage of categories that Moschino has instock on the date 01/08/19. 
Although this is a good indication of how Moschino divide their offer it does also contain the off shoot brand LoveMoschino who do a lot of accessories and more footwear. When deciding on the balance in my range I looked at Moschino's current and past collections to gage the ratio of tops to bottoms etc.]]> 2019-08-09 13:17:20 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373867821 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373916608 Below are articles I read to get an understanding of what Political, Economical, Social and Technological issues could affect the brand and the range. ]]> 2019-08-09 18:50:42 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373916608 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373917371 2019-08-09 18:56:56 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373917371 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373919959 2019-08-09 19:16:41 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373919959 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373920614 2019-08-09 19:22:04 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373920614 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373922992 2019-08-09 19:44:16 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373922992 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373926277 2019-08-09 20:19:14 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373926277 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373927159 2019-08-09 20:30:11 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373927159 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929038 2019-08-09 20:55:18 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929038 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929286 Another article found in Drapers detailing the rise of Menswear.]]> 2019-08-09 20:59:51 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929286 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929768 2019-08-09 21:08:04 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373929768 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964289 Below is some wider reading I did to get an understanding of the issues surrounding sourcing from Italy. ]]> 2019-08-10 13:51:20 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964289 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964334 2019-08-10 13:51:59 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964334 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964385 2019-08-10 13:52:58 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964385 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964434 2019-08-10 13:53:50 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964434 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964487 2019-08-10 13:55:03 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964487 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964512 2019-08-10 13:56:05 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964512 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964697 2019-08-10 13:56:38 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964697 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964901 2019-08-10 13:57:07 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373964901 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965164 2019-08-10 13:57:58 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965164 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965358 2019-08-10 13:58:47 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965358 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965494 2019-08-10 13:59:26 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965494 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965580 2019-08-10 13:59:53 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965580 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965640 2019-08-10 14:00:10 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965640 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965838 2019-08-10 14:01:22 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373965838 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373969392 Article about Moschino's design aesthetic and the interest around the brand so I could ensure this was taken into account when deciding on the range.]]> 2019-08-10 15:23:46 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373969392 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373971739 An article about Browns being acquired by FarFetch and their intention with Browns East. This was important when considering the instore experience and is what influenced my desision to sell an add on smart phone projector.]]> 2019-08-10 16:28:18 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373971739 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373973390 The history of Browns. When it opened and its influence on British fashion.]]> 2019-08-10 17:14:54 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373973390 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373975912 Another article about Moschino's design aesthetic. ]]> 2019-08-10 18:33:42 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373975912 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373982436 2019-08-10 21:29:00 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/373982436 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004903 2019-08-11 11:23:55 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004903 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004936 2019-08-11 11:25:32 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004936 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004949 2019-08-11 11:25:51 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004949 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004954 2019-08-11 11:26:05 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004954 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004959 2019-08-11 11:26:20 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004959 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004967 2019-08-11 11:26:43 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004967 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004977 2019-08-11 11:26:58 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004977 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004986 2019-08-11 11:27:18 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004986 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004995 2019-08-11 11:27:32 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374004995 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005001 2019-08-11 11:27:47 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005001 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005009 2019-08-11 11:28:05 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005009 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005023 2019-08-11 11:28:26 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374005023 tcareyhughes https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374008359 2019-08-11 13:29:14 UTC https://padlet.com/tcareyhughes/n75yd0uf1bfl/wish/374008359