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Discuss the Characteristics of Animation
1. Timing - number of drawing or frame of an action translation to the speed of an action film
2.Slow In and Out - process that make realistic by front-loading the scene with drawing at beginning process and end action . More drawing within scene , slower the movement.
3. Follow Through -separate part of the body  will continue move after the character has stop.
4.Arcs - natural action flows in arched  trajectory based on principle realism.
5.Secondary Action -scene that more life and support the main character.
6.Squash and strength - sense of weight and flexibility like changing shapes or length object.
7.Exaggeration- action draw in a wilder.
8.Straight Ahead and Pose to pose - a process that draw out frame by frame and draw the key frame of action and connect each frame
9.Follow Through - separates part of body that continue move after character has stop
10.Staging - presenting idea  that completely clear in action , personality , expression and mood
11.Solid Drawing - action that taking form in 3D space that have more volume and height
12. Appeal - making the character become real to attract audience.

This is a topic that’s been debated for quite some time now. Probably since the first design agency decided to add websites and animations as part of their services. It’s quite an unfortunate truth that print based media is slowly dying whilst digital media is slowly overtaking it. As exhilarating as it is to be able to hold a menu printed in SPOT UV or to unfold an intricately folded leaflet, the arrival of tablets has taken some of the shine away from this. A word always thrown around by clients is ‘original’. They want something new that isn’t the same as what every business in their field is creating. Whilst originality, quite ironically, has become a very common term these past few years you can understand where the client is coming from. Although on the rise, animations are still quite rare. Not many businesses can claim to have one. And this is what will set you apart.

EASY VIEWING

Another unfortunate truth when it comes to the consumer’s attention span is the battle between reading information and watching it. Many literature addicts will tell you that the original book was much better than the film adaptation. However the world we live in has a higher demand for moving images rather than written text. This kind of mentality can be applied to an animation. If for example you are trying to show your company’s history through an animated story you’ll receive more views than you would with a written document sent through the post.

VARIOUS FORMATS

The Internet and various other forms of media have made life much easier when it comes to distributing your message to the world. Animation is no different. From online adverts on YouTube or to television adverts in between shows.

The various ways you can advertise your message is growing. Some formats (like the YouTube adverts) don’t even give you the option to skip videos that g

One of the main things to take into consideration is the duration. How long can you keep your audience captive before they start staring at the corners around the screen rather than at the screenitself? A good animation is quick and straight to the point. Unless the subject in question is about the fine details, don’t bore them with the extra information they don’t need to know (leave that for later when they contact 

One of the subtle things you can include with an animation is music. It is a very underrated feature that completely changes the kind of mood you want to convey in a message. No two animations will feel the same with contrasting music. This puts you at a bigger advantage, as it is you who is directing the tone of the video. Reading text in your mind requires you to make that choice yourself but with music you are in-charge.

GOING VIRAL

The internet was mentioned previously as being one of the many formats you could upload an animation to. The power of YouTube and Twitter is something that shouldn’t be underestimated. Many videos have gone viral and the popularity is something can keeps increasing the more it is advertised. Tweets, Re-tweets, Status Updates and Pinterest pins are just one of the few ways to gain popularity and keep traffic flowing to your website

PRlNT VS. DIGITAL

This is a topic that’s been debated for quite some time now. Probably since the first design agency decided to add websites and animations as part of their services. It’s quite an unfortunate truth that print based media is slowly dying whilst digital media is slowly overtaking it. As exhilarating as it is to be able to hold a menu printed in SPOT UV or to unfold an intricately folded leaflet, the arrival of tablets has taken some of the shine away from this. A word always thrown around by clients is ‘original’. They want something new that isn’t the same as what every business in their field is creating. Whilst originality, quite ironically, has become a very common term these past few years you can understand where the client is coming from. Although on the rise, animations are still quite rare. Not many businesses can claim to have one. And this is what will set you apart.

EASY VIEWING

Another unfortunate truth when it comes to the consumer’s attention span is the battle between reading information and watching it. Many literature addicts will tell you that the original book was much better than the film adaptation. However the world we live in has a higher demand for moving images rather than written text. This kind of mentality can be applied to an animation. If for example you are trying to show your company’s history through an animated story you’ll receive more views than you would with a written document sent through the post.

VARIOUS FORMATS

The Internet and various other forms of media have made life much easier when it comes to distributing your message to the world. Animation is no different. From online adverts on YouTube or to television adverts in between shows.

The various ways you can advertise your message is growing. Some formats (like the YouTube adverts) don’t even give you the option to skip videos that guarantees that you watch.

QUICK!

One of the main things to take into consideration is the duration. How long can you keep your audience captive before they start staring at the corners around the screen rather than at the screen itself? A good animation is quick and straight to the point. Unless the subject in question is about the fine details, don’t bore them with the extra information they don’t need to know (leave that for later when they contact you).

CHANGE OF MOOD

One of the subtle things you can include with an animation is music. It is a very underrated feature that completely changes the kind of mood you want to convey in a message. No two animations will feel the same with contrasting music. This puts you at a bigger advantage, as it is you who is directing the tone of the video. Reading text in your mind requires you to make that choice yourself but with music you are in-charge.

GOING VIRAL

The internet was mentioned previously as being one of the many formats you could upload an animation to. The power of YouTube and Twitter is something that shouldn’t be underestimated. Many videos have gone viral and the popularity is something can keeps increasing the more it is advertised. Tweets, Re-tweets, Status Updates and Pinterest pins are just one of the few ways to gain popularity and keep traffic flowing to your website.

 

 

BLUE –  Blue is seen to be very positive color. It may invoke trust, security and responsibility. It is also associated with creation and serenity. Blue instills trust and security that’s why there are many institutions that count on this color.

RED – Red is a powerful color. It is also very energetic, aggressive and provocative. Red can be used to incorporate passion and energy to your product.

GREEN – This color symbolizes health and nature. It also has a calming feeling especially for lighter shades of green.

YELLOW – Yellow is the color for vibrancy and optimism. It can also be motivating and captivating that’s why some tag prices are in this color because it helps get the attention of customers.

PURPLE – This color offers sophistication, nostalgia, exclusivity and royalty making it perfect for some of those selling expensive jewelry.

PINK –  Dark shades of pink are very energetic and instills excitement while lighter shades shows a romantic feel.

ORANGE –  This color can be effective for children because of its cheerful, friendly and fun feels.

BROWN-   This shade elicits simplicity and stability. It also looks very down to earth.

Black – Black promotes a serious or classic campaign. There is also sophistication and exclusivity in this color which works well with expensive products.

White – This color looks very plain but when used, it shows purity, cleanliness and is very enticing to the human eye.

Every color has an equivalent meaning behind it and conveys a certain feeling which makes them all the more vital, that’s why it pays if business owners have a little background before choosing a color scheme.

Aside from the meaning of different colors, business owners should also be aware of the other factors that they should consider in choosing a color scheme, here are some:

Appropriateness
Business owners should know what message they want to convey to the public given the kind of business they have, in that case, the message could be matched to an appropriate color shade.

It is also important for business owners to know their target market and to whom they offer their services or products so that the color will also be appropriate to the kind of encouragement needed for the target customers.

Consistency in the color scheme of a brand strengthens its identity in the market. It also helps the brand to stand out and rise against the tight competition in the industry. Further, consistency also gains the trust, loyalty and familiarity of customers.