Resources for Business Plan Development by Shannon Robinson https://padlet.com/librarianshannon/n51fb6b4vp6y Which key questions does your resource help answer? Write the name of your resources + a brief description of why it's useful for this section of the business plan. en-us 2019-01-18 14:32:29 UTC 2019-01-24 17:22:05 UTC hello@padlet.com INDUSTRY librarianshannon https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322128104 Which industry does my business fall under? Which trade associations serve that industry? What does the data show about the financial performance of that industry in recent years? What doe the research show about trends in that industry?

IBISWorld
Search your market or markets and you will be able to view many aspects including:
-Industry Performance
-Industry Outlook
-Products & Markets
-Competitive Landscape
-Major Companies
-Key Statistics

Mergent Intellect
https://www-mergentintellect-com.ezproxy2.library.drexel.edu/index.php/search/index
- Click on "First Research" (Below the search bar)
- Enter your Drexel e-mail
- Go to "Browse Industry Profiles"

- Tells you how the industry has performed in the past few years and its projected growth. 
- Shows top performing companies.
- Recommends related industries.

]]> 2019-01-18 14:39:02 UTC https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322128104 TARGET MARKET librarianshannon https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322128795 What geographic area do I plan on serving? What is the demographic profile of the customers I plan on serving (e.g., age, gender, income, education level)? How many people fit that demographic profile in my target geographic area? What trends affect my market? What data (if any) indicates buying habits or preferences of my target market?

Statista
- Research Guide Section: Consumer + Market Research (Demographics and Psychographics)
Statista has consumer reports and statistics on sales trends. For example we found that Organic food sales in the US has seen consistent growth over the past 12 years.

- Mostly statistics & demographics
- Can search by keyword
- Browse under statistics & filter by large industry
- More topics - you can find statistics, studies, interesting topics
- Can download charts as PDF or PowerPoint slide to embed in presentation or business plan
- Every statistic has brief description and source 
- Great way to find images to insert in work 
- Good for backing up research and finding new ideas, can also be good to find answers to specific research questions/consumer behavior

Social Explorer
Find Information on zip codes, Country, state or any location.

ESRI Zip Lookup
- Section on research guide: Consumer + Market Research (Demographics)
- ESRI searches community lifestyles and demographic information depending on what area you want to look into. For example, we started off in the 19104 area which informed us that fresh food sales were not as high as the 19122 area because of the age and income.

Mintel Academic
-on research guide: Under Consumer and Market Research
-Search keywords like products or demographics (millennials, luxury, etc.)
-Downloads - executive summary and infographic overview for information on buying habits and demographics

]]> 2019-01-18 14:40:24 UTC https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322128795 COMPETITION librarianshannon https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322131795 includes: overview, advantage / strengths + barriers to entry

Who are the leading competitors in my market or geographic area? What do my competitors charge? What are their strengths? Shortcomings? What primary methods do my competitors use to attract customers? What, if anything, has caused my competitors to close?

Mergent Intellect
- Company profiles and information
-shows a competitors list
- US only, can change to be international
- Financial details
- Executive details - who works there?

Privately owned companies in PrivCo

]]> 2019-01-18 14:46:33 UTC https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322131795 STRATEGY + IMPLEMENTATION librarianshannon https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322133597 includes: status of business + traction, marketing plan , sales strategy (financial projections + revenue models)

How will you bring your idea to market? How will the business make money?

Small Business Resource Center
- on homepage of D+M guide, under Writing for Business and on the Company + Industry Research page
- has four sections: plan, fund, start, and manage
- each section gives you articles, how to resources, and sample business plans

Statista
- Revenue information - projection for future years]]> 2019-01-18 14:48:52 UTC https://padlet.com/librarianshannon/n51fb6b4vp6y/wish/322133597