But I promise you, I want to challenge you to listen to this whole thing because it will save you a lot of sleepless nights, it will make you a lot of money, it will save you a lot of money and it will just create a culture for your company.

When you decide to become a business owner, you are putting yourself out there for customers to say you are not as good as XYZ and it is our job to hear them out and get better because this is free counsel that people are giving you.

There's companies that do focus groups that pay $75 per participant to just show up and complain about your product and you're getting all these things for free.

The number one type of complainer is the valid complaint.

Your company didn't do the right thing.

For instance, hypothetically, imagine the CEO of Starbucks gets up and he says, ‘‘I believe that healthcare should be free for everybody.

For example, imagine if you are the CEO of Wal-Mart, and you believe in capitalism, and they always go to Wal-Mart and shop, but they HATE what the company stands for and they support certain people politically or a team or whatever it is, so they have a vendetta toward you.

This was six and a half years ago, we had just started our firm, and I will never forget what happened with this story here because I remember I got this, all of a sudden, this person started posting all over our Facebook, Twitter, you know, every single website that we had, they were just complaining, complaining, complaining, this company sucks, this CEO's horrible, bop, bop, bop, bop, all this stuff.

Do you want to know what this conversation was over?

So I said, ‘‘Why do you hate capitalism?‘‘ And he said, ‘‘I hate capitalism because all they care about is they put the people to work.

‘‘ And I said, okay, let's take capitalism out.

He said, ‘‘I know where you're going with this.

He said, ‘‘I work at PF Changs.

‘‘ I said, ‘‘What happens if PF Changs goes out of business?‘‘ He said, I'll go work for another company.

‘‘ I said, ‘‘You're going to go work for another capitalist.

What if that capitalist goes out of business?‘‘ I'm going to go get another job, because I will always be needed.

You won't remember me, but we debated six years ago when I was a communist and I just want you to know I follow every single Valuetainment video, and I believe in

Complaints are a part of business. When you decide to become a business owner, you are putting yourself out there for customers to say you are not as good as XYZ and it is our job to hear them out and get better because this is free counsel that people are giving you. Just think about it. There's companies that do focus groups that pay $75 per participant to just show up and complain about your product and you're getting all these things for free. That's one of the things I want you to be keeping in mind. Now let's talk about how I look at complaints. There are five different types of complainers when it comes down to your business and no matter what you do, there's five different types of people that complain about what you do. The number one type of complainer is the valid complaint. This is the person that's right. You did something wrong. Your company didn't do the right thing. The procedures, the offers, anything that happened, they're absolutely right with what took place. And I'm going to explain you how to handle that. But the first one is the valid complainers. Whatever complaint that was made, you have to figure out how to improve that. The pessimist. This is the person that no matter where you go with them, nothing can ever make them happy. Nothing can make them happy. So you can do anything and everything for them, they will never be happy with what you do for them.This is the customer you have as well. The third type of customer is the one that they like your product, they disagree with your beliefs. For instance, hypothetically, imagine the CEO of Starbucks gets up and he says, "I believe that healthcare should be free for everybody." And there's someone that goes to Starbucks and loves the coffee, but they absolutely disagree politically with what Howard Schultz believes when it comes down to national healthcare. For example, imagine if you are the CEO of Wal-Mart, and you believe in capitalism, and they always go to Wal-Mart and shop, but they HATE what the company stands for and they support certain people politically or a team or whatever it is, so they have a vendetta toward you.

There are 5 types of complaints :

1. Valid complainers

2. Pessimist compainer

3. Different philosopnies complainers

4. Eremy or competitor complainer

5. Troll complainer

   The way to respond is whatever type of complaint you receive, respond quickly with a cool head and don't use emotions when responding to complaints from customers.

The video provides tips and strategies on how to handle customer complaints professionally. Some of the points discussed include an empathetic approach, listening well, providing satisfactory solutions, and maintaining clear and open communication with customers. The video also emphasizes the importance of treating every complaint as an opportunity to improve service and improve relationships with customers. A digital platform providing comprehensive video tutorials on handling customer complaints professionally.

User's Pain Points to Solve:

- Lack of knowledge on effectively handling customer complaints.

- Difficulty in maintaining professionalism and customer satisfaction during complaints.

Idea Validation Steps:

- Conduct surveys and interviews with small business owners and customer service representatives

- Pilot test the platform with a focus group.

Potential Business Challenges:

- Competition from existing customer service training platforms

- Ensuring high-quality and engaging video content.

There are five types of complainers when it comes down to your business:

1. Valid complaint, this is the person that's right, you did something wrong, your company didn't do the right thing, the procedures, the offers, anything happened, they are absolutely right with what took place, whatever complaint that was made, you have to fiqure out to improve that.

2. The pessimist, this is the person that no matter where you go with them, nothing can ever make them happy, so you can do anything and everything for them, they Will never be happy with what you do for them

3. Customer is the one that they like to your product, they disagree with your belief

4. The complainers that you have that's become a very business is an actual enemy, this has become a very big business

5. Troll, it has become a new thing, because this is a way for someone to get fame.

How to handle these complaint

1. Speed is your game

2. Avoiding conflict, if you avoid conflict, you Will contantly be getting complaint

3.you can't win them all

4. Get on the phone

Here are ways to respect when you get on the phone or send an email or your respond

- Thank them for taking time out of their schedule to critique your product

- speak like a human being

- apologize for the experience

- remain calm

- hear them out and don't be defensive

- promise to improve, it can be done by inviting them to return and following up on the experience

It's by for your best critics, your customer will give you so much feedback to improve to your company, increase the value of the company if you hear them out