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As aforementioned I haven't done anything like this before, however I have completed tasks in high school with similar critical and creative thinking methods. 

 I have a number of brief ideas about what I would like to develop in this assignment but I am open to any direction my research may take me. I would prefer to chose a message to promote rather than a product or business. Some of my ideas for this thus far include:
 - The importance of mental health in women's football
 - The importance of youth forums to empower young perspectives and voice
 - The importance of team building exercises in team sport 

2. The importance of team building exercises in team sport 
3. A website that promotes Australian music/bands etc.
4. Sustainable toddler clothing 
5. Awareness of the overconsumption of toddler clothing 

6. Awareness of the Fast fashion industry
7. The advantage of making your own clothes
8. An entirely second hand/ethically sourced shopping centre. For example, it will have a Savers, Goodwill, Vinnies and other op shops, as well as a Cash converters. Furthermore, independent vendors who may usually sell at markets can have the opportunity to have a permanent shop in this centre. 

9. Benefits of op shopping
10. Promote certain op shops (Salvation army, Goodwill etc.)
11. That sporting clubs are one of the best ways to make new friends and form strong friendships
12. Promotional video for Blackwood Football Club Women's program

13. Promote Yeah Nah Yeah Cafe 
14. Promote Bond and Lane Cafe 
15. A cafe for dogs 

16. The benefits of volunteering
17. Advertising a SLR camera
18. Advertising a disposable film camera
19. Advertising a small, easily portable, reusable film camera
20. Air fresheners that smell like clean laundry
21. Virtual Reality travel experiences (adapting to the lack of travel in COVID times)
22. 'Explore your own backyard' campaign (advertising certain regions of SA, tourism promotion and appreciation of what we have in SA) 

23. Advertising Amanda's Flowers and Gift Baskets
24. Creating a brand for an Karina's artwork, promoting her commission pieces
25. Golden Haze Jewellery (hand-made jewellery shop)
26. Disco Ball designs (hand-made jewellery shop)
27. Promote a friend's baking business
28. Tote bag painting business
29. Advertise the Adelaide Botanic Gardens
30. Advertising the Mount Lofty Botanic Gardens
31. Advertise the Belair National Park
32. Bring awareness to the demolition of the country club at the Belair National Park
33. The benefits of spending time in nature
34. Promoting free activity ideas to low income teenagers (e.g. picnics, hikes, beach trips etc.)
35. Highlighting the littering and trashing of festival sites (go to Adelaide Festival and attend the 'Replace the Waste' - Towards Net Zero Festivals and Events talk) (perhaps get an interview?)
 36. Advertise my friend's Fringe show
 37. Promote the Garden of Unearthly Delights
 38. A new alcoholic drink
 39. Highlight and question the normalisation of drug use in the music industry
 40. Awareness on racism in Australia
 41. A Vegan restaurant
 42. More plant based meal options
 43. A vegan food festival
 44. A live music venue that only shows Adelaide artists
 45. A completely South Australian venue (all local food, drinks, furniture, artwork, musicians, goods - everything locally sourced)
46. A COVID quarantine kit! A selection of at-home activities to keep people entertained in isolation. These can be personalised based on interest, such as packs for fitness gurus, make-up lovers, creatives etc.! They could include things to try while at home like paint by numbers, macrame, new workouts or a cooking challenge. There could also be adult and kid packs available and kits designed for people to do together such as a 'father and daughter' or 'grandma and grandson' kit. 

47. "Decorate your own mug" kit!
48. Virtual pottery classes (using air dry clay)
49. A picnic rug with built in games. It could have large cheques and each square of the cheques is a new game board e.g. snakes and ladders, Monopoly, Chess etc. 

50. Promote young children playing sport
51. Promote a softball coaching program
52. A parenting advice book written by children and teenagers
53. A children's picture book that conveys messages about caring for the earth
54. A lamp that adjusts it's brightness automatically
55. A COVID face-mask dispensing machine
56. An online streaming server with chat forums directly to the artist
57. A surf-wear brand
58. A new range of converse
59. The benefits of travelling
60. The benefits of living on the road/out of a van, car etc.
61. Beginner art classes for adults
62. An organisation that empowers and supports women
63. A new menu for a local cafe
64. Advertise a local community centre
65. Period Undies
66. Eco friendly period products
67. How art in the home can benefit a residence's wellbeing
68. A refrigerated stubby holder/drink cooler
69. The science behind the benefits of dancing
70. Advertising a company that makes decorations to hang from the rear-view mirror of a car
71. Explain the process of immigration in Australia
72. How the travel restrictions have impacted Australians
73. A soundproof dog kennel (to reduce stress and anxiety for dogs during storms)
 74. An app that finds all the available free carparks in the city
 75. A completely alcoholic bar for non-drinkers and pregnant people (bar setting but no temptation to drink alcohol, just 0% beverages)
 76. A surf-wear sticker company (car stickers, phone and laptop stickers, surf and skate board stickers etc.)
77. Street art in Adelaide and how this enriches a city 

78. Why South Australia is the 'Festival State'
79. The benefits of festivals (consumer, producer, employee, creators, economic benefits)
80. How team sport can provide a sense of belonging and camaraderie for people
81. The importance of youth forums to empower young perspectives and voice

3. An entirely second hand/ethically sourced shopping centre. For example, it will have a Savers, Goodwill, Vinnies and other op shops, as well as a Cash converters. Furthermore, independent vendors who may usually sell at markets can have the opportunity to have a permanent shop in this centre.
4. Virtual Reality travel experiences (adapting to the lack of travel in COVID times)
5. A COVID quarantine kit! A selection of at-home activities to keep people entertained in isolation. These can be personalised based on interest, such as packs for fitness gurus, make-up lovers, creatives etc.! They could include things to try while at home like paint by numbers, macrame, new workouts or a cooking challenge. There could also be adult and kid packs available and kits designed for people to do together such as a 'father and daughter' or 'grandma and grandson' kit. 
6. 'Explore your own backyard' campaign (advertising certain regions of SA, tourism promotion and appreciation of what we have in SA) 
7. Promoting free activity ideas to low income teenagers (e.g. picnics, hikes, beach trips etc.) 
8. The importance of youth forums to empower young perspectives and voice

·      Adding extra videos/pictures/sources that inspire you or are related to your topic can make your Padlet look more full and expand your brainstorming.

Based on my target audience having a previous interest in sport of varying degrees, I believe they will have a positive outlook on women's football. This advertisement is not airing on radio, TV or other larger platforms, it only going to be aired on the football club's social media. This means the viewer will have come across the ad due to previous interest in the football club or intentional investigation of the club's social media. They may have seen the ad shared by friends associated with the club or have sought the page out themselves. Regardless, this implies their previous interests or association with the club. 

- How do you want them to feel after they’ve seen your video?
I want my viewers to feel inspired and persuaded after watching my video. I hope they feel inspired to begin playing football at the Blackwood Football Club and that this video can serve as a pull factor to inspire them to join the program. I also hope that the video has convinced them that the Blackwood environment is right for them and that they feel excited about joining then team!

The tone of the video will be extremely positive as it aims to portray an image of a fun and inclusive environment. I plan to capture the audience's attention with a fast-paced, exciting beginning to my video by asking current players what their favourite part of playing footy is. I will ask the question once in the beginning before cutting to many seperate clips of different players saying their one-word answer. Each frame will have one word said in it before it cuts to the next person saying their answer. This rapid beginning will represent the nature of the exuberant environment of the sporting club. I plan to have majority of the video fast-paced to build anticipation throughout the ad before cutting to a blank screen displaying the club logo, name and contact details at the end. This will evoke happy emotions of exhilaration and eagerness whilst it simultaneously builds and represents the anticipation one may be feeling about joining the program. 

2. What permissions must I get in the filming of this project?
3. Who is involved in the project?
4. What variety of people are currently playing female football?
5. Is there diversity in the sport? 
6. In terms of gender and identity, who is excluded from women's footy
7. What is the current outlooks on females playing football?
8. How will I convey my message accurately to my target audience?