HOS61604_Luxury Brand Management_March2020 by RuthSabina Francis https://padlet.com/hctae/n4b7dyjtoa72rj5l Classroom Discussions en-us 2020-04-09 13:56:17 UTC 2026-03-26 10:38:43 UTC hello@padlet.com rth_sabina https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511862691 2020-04-17 00:40:30 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511862691 Kezia Stefania Mulyadi: https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511866789
1. butler service
2. world-class spas
3. lively entertainment & host of activities
4. exquisite culinary experience with world's most accomplished chefs

]]> 2020-04-17 00:44:41 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511866789 Anastasia Grace : https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511870483 1. spa
2. exclusive wellness sanctuaries
3. lively entertainment & host of activities
4. butler service
5. exquisite culinary experience
6. environmental sustainability

]]> 2020-04-17 00:48:33 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511870483 Inggrid Theja : https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511871313 1. design of the hotel ( eco-chic design)

]]> 2020-04-17 00:49:27 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511871313 Stephanie Heu Cen Cen: https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511871591
1. Extraordinary Location
2. world-class wellness Facilities
3. Superlative Gastronomy
4. Unique Hotel's Design
5. Butler Services
6. world-class spas
7. state-of-the -art guest rooms.  ]]> 2020-04-17 00:49:46 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/511871591 Inggrid Theja : https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/512006846 1. Luxury means something expensive, having a high standard, excellent quality and will offer exclusive experience also being worthy by the consumer. 
2. So far is Michael Kors, because i think MK's product is quite affordable and they always come out with the simple and elegant design.
3. Four seasons delivers luxury experiences to its guest by providing private jet experience for their guest (with first class seat, Four Season shop on board and also presentation), create journey for guest is their loyalty programme, and always identify whats their guest looking for and delivering that.]]> 2020-04-17 03:09:26 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/512006846 Anastasia Grace https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/514034685 1. Luxury means something that has great value, high quality and expensive as it provides exclusiveness.
2. Currently I think Longchamp, because the bag can accommodate a lot of things and the price is quite affordable. Also, the design is simple which makes it perfect for daily use and can be used by people from different age groups.
3. By providing a private jet with 60 first-class seats, champagne provider, concierge, and Four Seasons shop available on board which allow the customers to enjoy relaxing experiences.
Four Seasons also try to do their best for the customers experience by know what the customers want and try to deliver it to them.

]]> 2020-04-18 07:26:11 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/514034685 Stephanie Heu Cen Cen : https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/518396958
1.     In my own definition, Luxury is all about something that precious. If it is a luxury brand or luxury hotel, people rarely get worried about the quality nor the services they provided because luxury brand or luxury hotel often satisfy their customers need. 
 
2.    So far Christian Dior is my favorite luxury brand, because the design of all the items are just great with a touch of classy French design. Their services, their item quality, all of them are just perfect to me.
 
3.      For them luxury is the combination of many different things to many different people. They also provided the technology that most of the customers are looking for. Four Season also try to understand the customer and what are they looking for so, the hotel could give the customers a good experience. Four seasons also provided the “shop on board” for their airplane company.

]]> 2020-04-20 18:38:04 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/518396958 Anastasia Grace https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/559590924 1. In my opinion, counterfeiting is not always bad, because it gives free advertising towards the brand. People who bought the counterfeit thing might began to go into stores to check out the original brand, which can help people notice the quality difference between counterfeit and authentic things. Then, when people started to notice the inferior quality of the fakes, they will start purchasing the originals. 
2. There are several problems that associated with counterfeiting, it can result in massive losses in economy as it could discourage firms from investing in innovation or striving to become the first to market with new products. Counterfeiting can also put healthy and safety in risks, as these products are lacking sufficient safeguards.
3. Delivering luxury service and experience to customers as it may be taking primacy over the product. And, creating a distinctive trademark and leave the more descriptive words aside, or use them as a secondary tagline to help the brand’s customers identify what the brand is doing and what is the brand’s message.]]> 2020-05-08 11:50:47 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/559590924 Stephanie Heu Cen Cen (9 May 2020) https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/560979395 iTopic 4 Ans:
1. Based on my experience, I used to have a Kate Spade fake small bag. Honestly, at that time i do not have any idea about Kate Spade, i don't even know that Kate Spade is one of the Luxury brand. I bought it just because i loved the design. After i reach 17 y.o, i started to explore the fashion World, by that i went to the Kate Spade store and I realized that the quality is better than the one that i bought. so, in conclusion the fake brand/ counterfeiting brand is not always bad. They seem like bringing the positive affect for the actual brand itself. Last, if the customer refer the quality more than the design they would be saving their money to buy the Original one.
2. By counterfeiting others brand, of course it will bring some problems to the Original Brand itself. Consumers who knowingly purchase counterfeit products are unlikely to have purchased genuine equivalents and often do so because the counterfeit versions are much cheaper. This means that legitimate companies face competitors that steal their intellectual property (IP) without paying taxes or complying with the regulations and quality standards that the former do.
It can included to an illegal competition displaces legitimate business activity, with clear negative knock-on effects for consumers, governments and economic growth. 
3. Based on the article of counterfeiting, I noticed that it is important to choose our own brand name with a history on it. Moreover, if it is a Luxury brand, we should be prepared what kind of luxury thing and services ca we deliver to our customers. In conclusion, we should put the primary and the quality of our product and services, so that we can make our customer satisfied with Our Company.]]> 2020-05-09 02:40:39 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/560979395 Inggrid Theja https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/561517452 1. For me, counterfeiting is not always bad because based on my research, counterfeiting can provide strong market access to the brands.Counterfeiting compels the factory of the original brand to protect and always bringing out new design of their product. 20% of the counterfeited product's buyer have a capacity to buy the original, they just want to get to know about the value of the original product by using the fake one.
2. Loss of sales and reputation damage are some problems that associated with counterfeiting. Original seller that compete with counterfeiter will lose some sales because counterfeiter always offers their product with a lower price than the original. It also cause reputation damage, once the customer receive a poor quality for the fake one or product doesn't meet their expectation then they will blame the original products brand. 
3. Based on the article, being able to deliver true luxury experience and services to customers is important. Also, create a distinctive trademark of your products to help customers to identify what things that you do along with whats your message and used it as your secondary tagline. ]]> 2020-05-09 14:36:07 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/561517452 Kezia Stefania Mulyadi https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/570045617 1. Counterfeiting is not always bad. Because getting your product counterfeited means that the brand is recognized by many people. It can benefit the original product brand. Because maybe people who buy copied products will compare it with the authentic product in the store, and in the future they might be your customer and buy authentic product from the store. But of course counterfeiting product may harms the authentic brand, because these days, fake products are getting better and better, they can make the products 90% physically the same and similar with the authentic one. So it depends of the mind-set of the customers. Because if the fake products 90% physically the same with the authentic product, many people will choose to buy the fake one rather than the authentic one.
2. There are several problems associated with counterfeiting; loss of sales, brand and product reputation damage, over production costs. The brand loss sales, income, and profit simply because the counterfeit products have lower prices definitely and could be 90% physically similar with the authentic products. It can make people choose the fake products rather than the authentic one. Second, brand and product reputation damage is because the customers who buy fake products unaware that their products are fake, not authentic, so when there are scratch or something they will blame the original brands, and it will damage the reputation of the original products. And lastly, the production cost will be over or too much because many people will choose counterfeit products with surely way cheaper than authentic products.
3. Based on the article, the brand need to reconnect with heir roots, going beyond the logo, and revisiting customer connection 

]]> 2020-05-13 13:27:45 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/570045617 Fachry Arif fachryarif https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724003883 1.In my opinion, counterfeiting is not always bad, because it gives free advertising towards the brand.  People who bought the counterfeit thing might began to go into stores to check out the original brand, which can help people notice the quality difference between counterfeit and authentic things.  Then, when people started to notice the inferior quality of the fakes, they will start purchasing the originals.  

2.There are several problems that associated with counterfeiting, it can result in massive losses in economy as it could discourage firms from investing in innovation or striving to become the first to market with new products.  Counterfeiting can also put healthy and safety in risks, as these products are holding sufficient safeguards.

3.Based on the article, the brand need to reconnect with heir roots, going beyond the logo, and revisiting customer connection.

]]> 2020-09-07 02:53:49 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724003883 Fachry Arif fachryarif https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724022300 1.Luxury means something that has great value, high quality and expensive as it provides exclusiveness.

2. in my opinion an exclusive item is Christian Dior this luxury brand design of all the items are just great with a touch of classy French design, product is quite affordable and they always come out with the simple and elegant design.
 3. Four seasons
delivers luxury experiences to its guest by providing private jet experience
for their guest (with first class seat, Four Season shop on board and also
presentation), create journey for guest is their loyalty programme, and always
identify whats their guest looking for and delivering that.

]]> 2020-09-07 03:05:55 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724022300 Fachry Arif fachryarif https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724033172 Luxury is that level service and comfort that makes feel special, to be happy to be away from home comfort when traveling for business and allows me to relax when on holiday. Example of luxury service:
1.Spa
2.Lively entertainment & host of activities
3. Butler Service
4. Exclusive wellness sanctuaries
5.Exquisite culinary experience]]> 2020-09-07 03:13:18 UTC https://padlet.com/hctae/n4b7dyjtoa72rj5l/wish/724033172