Creative Journal by Dani Bishop https://padlet.com/dani_jmbishop/n3ka375gawmc Assignment 1 en-us 2019-01-22 09:41:55 UTC 2024-11-27 20:24:10 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Clouds.png 80 Ideas dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/322895354 1. A new restaurant 
2. Gym membership 
3. Photography company
4. swim ware company
5. Interior design agency ad or furniture shop.
6. Uber Eats ad
7. Healthy eating campaigns for schools
8. ad promoting fruit for lunch boxes
9. ad for hats and sun smart attire for schools
10. Womens sanitary products
11. Pre workout and protein supplements
12. New flavour of alcohol
13. Bedding company
14. Electricity company advertising lower rates
15. New Macbook laptop model
16. new car model
17. Car Insurance agency 
18. realestate agency
19. Gardening company
20. Cold and flu medication
21. New flavours of ice blocks
22. Advertising a new tv show
23. A new cinema
24. a new shopping complex
25. public swimming pool
26. Public school 
27. private school
28. School supply company
29. Music lessons
30. New gaming console 
31. New toys
32. Children's clothing
33. New gaming store
34. New iPad 
35. Televisions
36. Radio stations
37. Fun runs
38. RSPCA
39. Animal Welfare Foundation
40. Wildlife sanctuaries
41. Zoo
42. Monato Zoo
43. Educating people on buying vs adopting
44. Breeds of dogs suitable for your needs
45. Helping dogs- (seeing eye dogs)
46. Pet training classes
47. Local Vets
48. Brands of collars for pets
49. Info on what to do if you find a lost dog.
50. Info on how to train your dog
51. Info on house training your pet 
52. Different animals available for adoption
53. First air training for pets
54. Pet photography 
56. Doggy daycare 
57. house sitters to mind pets while you're on holiday.
58. Dance school 
59. Wedding venu
60. Event equipment hire 
61. Dress hire
62. Bridal and event makeup artists 
63. Hairdressers
64. New clothing store
65. Supermarket (such as woolies or Coles)
66. New type of phone 
67. Laundry detergent brand 
68. New cleaning brand 
69. Cold and flu tablets 
70. New music streaming app eg. Spotify
71. Netflix
72. Band releasing an album or tour dates 
73. Public event in a park 
74. Family fun days 
75. Shampoo and conditioner brand
76. Jewlery brand
77. Travel agent 
78. Sunscreen brand
79. Holiday ideas
80. Before and after of animals getting adopted form the pound


]]> 2019-01-22 09:43:35 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/322895354 Jewellery Mind Map dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/324837022 2019-01-28 09:52:59 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/324837022 Reflection on Mind Map dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/324839847 1. What has this mind mapping process shown you about your product?
It has shown me how I will promote the product in my video and gave e more ideas on how to go about it.

2. Was it difficult to explore your product so deeply?
It was to start with but I think the topic I have chosen made it not so difficult.

3. Did you come up with any new ideas that will help you think differently about planning your promo clip?
Yes, I now have an idea of the way I want to promote the product and the feel I want to show in the video.

Going through the process of making my mind map has helped me think more in depth abut my chosen topic and really narrow down the product I wish to advertise for my assignment, mens watches.
]]> 2019-01-28 10:01:52 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/324839847 Fossil Watch Advertisement dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329061108 I like how this video was simple and only showed the watch in black and white. It made it look classy and expensive. Fossil watch advertisement, Nico, k, Youtube, 19 July 2015, Viewed 8 February 2019,
https://www.youtube.com/watch?v=yQQY-Eupjlc&frags=pl%2Cwn]]> 2019-02-08 03:17:48 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329061108 Tommy Hilfiger Watch Advertisement dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329062505 Hogan T, Tommy Hilfiger watches, LA Story, Video, Youtube, 25 September 2015, Viewed 8 February 2019,
https://www.youtube.com/watch?v=2qEl-wvcK7E&frags=pl%2Cwn
After seeing this video I have decided to make mine in the same way. I like how it all flowed together nicely with a similar colour scheme throughout the video and I like how the music brought it all together. ]]> 2019-02-08 03:26:01 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329062505 Audience Target dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329065576 I have decided to make my video targeting business men aged 20+ who are looking for a casual, yet sophisticated watch to wear for work and for a every day look. To capture the viewers attention and convince them to buy the product I will be doing close ups of the watch and showing it in casual, beach setting. To summarise the video in one sentence, a watch for every occasion

]]> 2019-02-08 03:45:56 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329065576 Colour and Tone dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329070694 Before viewing the video, the audience would be interested in buying a watch but are looking to see if that style and brand will suit their needs. Prior to watching the video I want them to be able to visulise the watch on themselves and feel confident that it will suit their style. For this video I would like to use warm tones such as yellows and reds to make the video fun, interesting and different to most mens watch advertisements.


The colours of the sunsets and the silhouette of the trees create a happy and calming mood which gives the video a more relaxed mood.

Trip advisor Singapore: Sunset at La Jolla Shores beach park, 2019, Viewed 8 February 2019,
https://www.tripadvisor.com.sg/LocationPhotoDirectLink-g32578-d119731-i134810915-Hotel_La_Jolla_Curio_Collection_by_Hilton-La_Jolla_San_Diego_California.html]]> 2019-02-08 04:28:20 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329070694 Fonts dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329072672 I like the look of san serif and Mono fonts because they will give a casual look and feel to the video. These front types aren't too formal, yet they are easy to read and simple.

I got some screenshot examples of fonts form Adobe Fonts that I like the look of for the video.

Adobe, Adobe fonts, 2019, Viewed 8 February 2019,
https://fonts.adobe.com/fonts?browse_mode=default&filters=cl:ss]]> 2019-02-08 04:50:12 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329072672 Colour and Tone dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329075108 Quicksprout, The Psychology of colour, Quicksprout, Viewed 8 February 2019,
https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/

I like the part that talks about the meanings of colours. Blue relating to security and integrity and peace. Green relating to freshness and the environment. Yellow symbolising energy and happiness. Purple relating to luxury and spiritually, and pink relating to beauty, romance and love.

For my video I will be using analogous colours to create a warm and fun summer beach feel.

Adobe, Adobe Colour CC, 2018, Viewed 8 February 2019,
https://color.adobe.com/create/color-wheel/?base=2&rule=Analogous&selected=1&name=My%20Color%20Theme&mode=rgb&rgbvalues=1,0.9305695295778872,0.41622070735092886,0.91,0.7401596980164057,0.38967134319574015,1,0.6056519870040322,0.32733220084878456,0.91,0.4095879421421763,0.34545238065414996,1,0.5148161122894048,0.8251309471033209&swatchOrder=0,1,2,3,4]]> 2019-02-08 05:24:51 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329075108 Typography dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329076434 Joogpot (2016) explains the pros of going for an emotional design when using text. Emotion demonstrates decision making, increases motivation, effects memory and creates personality.

Joogpot 2016, Evoke emotion through typography, Viewed 8 February 2019,
http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography

Usabilla Blog 2012, 15 Practical Tips How Typography For Emotional Design 2012, Usabilla Blog, Viewed 8 February 2019,
https://usabilla.com/blog/15-practical-tips-how-to-use-typography-for-emotional-web-design/
I like the section about adding balance to a design by using different fonts and sizing in a space. 

Samars T (2004) says that typography in Western culture happens simultaneously by using two levels simultaneously. First, the macro level, which guide our eyes around a format, and second, the micro level for minute details, which helps us see the big picture. 

Samara, T 2004, Typography Workbook : A Real-World Guide to Using Type in Graphic Design, Quayside Publishing Group, Osceola. Available from: ProQuest Ebook Central. [8 February 2019].

The font family, Mono, created a relaxed feel with the thin, square shaped lettering.

Adobe, Adobe fonts, 2019, Viewed 8 February 2019,
https://fonts.adobe.com/fonts?browse_mode=default&filters=cl:ms
]]> 2019-02-08 05:43:02 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329076434 dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329141561 2019-02-08 11:19:44 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329141561 Design Palette dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329141689 I created this palette to show the colours I will be using in my video. I think these colours go well together and give the feel I an aiming for. 

The font that I have chosen, Futura PT in Book, is a soft font that is both easy to read and creates a relaxed feel.]]> 2019-02-08 11:20:17 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329141689 Treatment dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329146786 The video will start off with a man wearing the watch, driving in the sunset towards the beach with the trees in the background, then, as he gets out of the care and turns the engine off, zooming in to see the smaller details and the watch face. In-between there will be footage of the scenery blurred in with imagery of the watch. At the end of the video there will be the brad name e.g, Tommy Hilfiger Watches.

]]> 2019-02-08 11:42:26 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329146786 Academic resources dani_jmbishop https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329159693 Chiu, Y., Lo, S., & Hsieh, A. (2017). How colour similarity can make banner advertising effective: Insights from Gestalt theory. Behaviour & Information Technology, 36(6), 606-619.

I like the part that explains that when designs include a similar colours that we naturally group together. The background background colour is similar as the content on an advertisement it creates symmetry and helps the viewer bring the information together and understand what is being advertised to them.


Samara, T 2004, Typography Workbook : A Real-World Guide to Using Type in Graphic Design, Quayside Publishing Group, Osceola. Available from: ProQuest Ebook Central. [8 February 2019].

I like how they explain the way people view designs and how certain ways of typography can play on emotions and create a story.


Nettelhorst, Jeter, & Brannon. (2014). Be careful what you wish for: The impact of advertisement choice on viewers’ expectations. Computers in Human Behavior, 41, 313-318.

I like how they explain what not to do when it comes to advertising.


Landa, R 2011, Graphic design solutions, Fourth Edition, Baxter & Planet Friendly Publishing, Wadsworth, Boston, pp. 22-29

 I love how this book shows examples of typography and how they are used in designs. Seeing posters of advertisements and artworks using topography along side an explanation of why the designer used percific images and lettering to create the piece is really interesting and helpful.


Meyers-Levy, J., & Peracchio, L. (1992). Getting an Angle in Advertising: The Effect of Camera Angle on Product Evaluations. Journal of Marketing Research, 29(4), 454-461.

This journal entry was helpful and interesting to read, especially for someone like me who has never made a video before. They explained the difference camera angles can make to a video.



]]> 2019-02-08 12:36:24 UTC https://padlet.com/dani_jmbishop/n3ka375gawmc/wish/329159693