Reusable bag says: “I don’t use single-use plastics”

- Contrasted with a person in just a nice RW&Co outfit to illustrate just wearing their clothes do good (a win-win situation)

To reduce gas emissions. 

 

Pricer clothes. 

To invest in Nature. 

Buying this hat that donates proceeds to Nature Canada won’t save our forests. But it won’t pollute it anymore.

Buying these pants that donated test fabrics during production won’t stop pollution. But it won’t add to it anymore. 

 

Too long fashion has taken more than it has given.

Environmentalism is always in style.
...

·      Outline steps RW has already taken.

·      Show impact of small changes (on corporate and individual level)

·      How to engage online? (avatar fashion in the Meta verse?)

·      Visual – Model wearing clothes – pullouts from seems highlight sustainable initiatives that went into the piece (highlighting initiatives instead of clothing features)

·      Visual – environmental imagery stitched onto fabric

·      Backside of a stitch (extra thread forming imagery or message – maybe profile view to see both sides?)

Becoming a sustainability leader one stitch at a time.

Building a sustainable world one stitch at a time.

 

We’re making it our business.

 

The cost of sustainability is a price we’re willing to pay.

 

Sustainability comes at a price. We’re willing to pay.

 

We think this cost is worth the price. 

 

This cost is worth the price. 

 

A sustainable price tag is worth every penny

 

Sustainability’s price tag is worth every penny.

 

Sustainability comes at a cost. We’re paying.

 

We’re paying it forward.

 

We’re paying the premium to get sustainable.

 

The earth is worth.