https://padlet.com/tylarabbit/n2sj2hgeclgy Creative Journal en-us 2017-08-02 00:06:08 UTC 2023-02-11 14:30:11 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Prizecup.png tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/179899604 1. SA Great
2. St Vincent De Paul 
3. West End 
4. Google
5. Local Council (eg Unley)
6. Girls Make Your Move 
7. Foundation 21
8. Down Syndrome Society 
9. Lacrosse SA
10. AV Style
11. Salvation Army 
12. Red Cross 
13. Ox Fam 
14. Oz Harvest
15. YouTube
16. The Big Issue 
17. The Advertiser 
18. The Big Issue
19. Hutt Street Centre 
20. The Pantry on Egmont 
21. Female Friendly 
22. RSPCA
23. Meals on Wheels 
24. Royal Society for the Blind
25. Can Do for Kids
26. Camp Quality 
27. Uni SA
28. Little Heroes Foundation 
29. Coopers Ale House 
30. Sugar and Spice Cakes
31. IGA
32. Telstra
33. RM Williams 
34. Lovisa
35. Santos 
36. Perfection Glass Pool Fencing 
37. Rip Curl
38. Police
39. Fire Department 
40. Mental Health 
41. 000
42. Motor Accident Commission 
43. Canteen 
44. Nurses 
45. Fair Work Commission 
46. Hair Indulgence 
47. Support Local 
48. UNICEF
49. Innes National Park
50. Spotify
51. Particular song
52. Google
53. USASA
54. New RAH
55. Pool safety
56. Gun laws
57. Instagram
58. Snapchat
59. Online shopping 
60. Party planner
61. Together SA
62. Volunteer Service for Flinders Medical Centre 
63. Southern United Netball Association (SUNA)
64. Victor Harbour
65. Para hills Cricket Club
66. CARA
67. Volunteering SA
68. Holiday Explorers 
69. Car Brand 
70. Jetty Road Association 
71. Waterpolo SA
72. SASI
73. World Health Organisation
74. Lovisa
75. Unisa Sport
76. Spotlight 
77. VESA
78. Asthma Foundation 
79. Fire service 
80. Netflix]]> 2017-08-02 00:06:59 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/179899604 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/179899765 This assignment I believe will be hard but rewarding work as the topic I possibly will select is one I feel very passionate about. Sturt Lacrosse Club is who I currently play lacrosse for would benefit greatly out of a promotional video. Lacrosse is an American sport which is not commonly known in Australia. The awareness this video could attract to the sport could benefit not just my club but others.

I am passionate about promoting sport to kids as I believe it can be very powerful having a sense of accomplishment, as well as for development and fitness reasons. As a coach I see how positively sport impacts these girls every day, through making friends and having a good time. This is a theme I would like my video to promote.

A movement with similar morals to mine is the current government campaign 'Girls Make Your Move'. This campaign is all about empowering school age girls to join sports and remove negative stigma around body shape, ability and gender or race inequality. Though the girls make your move campaign doesn't feature lacrosse, I am sure they would be happy to promote a video made about sport which features females.
https://campaigns.health.gov.au/girlsmove

I have made previous videos but none directly promoting a business or event. This idea is relatively new to me, yet exciting to attempt. I hope my final product does the sport or business I choose justice. ]]> 2017-08-02 00:08:53 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/179899765 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/180557195 https://bubbl.us/NDE2MjM1Ny84MTk0NDM2LzJjOGMxZjRhNGVkNmEwOTViMWUyNzJjOGQwYzYwOTU0-X?utm_source=shared-link&utm_medium=link&s=8194436

This mind map helped me explore other possible themes and ideas which should be included in my video. An example of this is the emotions which playing sport can have on person. I think the happiness and competitive nature of sport has is what can attract children to it. I would like to display the fast passed nature lacrosse also has. Lacrosse also has some intricate equipment associated with it which also be good to feature. 

The mind map also made me think about the colours other lacrosse teams use, which impact the sport and emotions being portrayed. The assignment could even be used for lacrosse South Australia/ or even Australia. ]]> 2017-08-10 02:33:46 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/180557195 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181363771 After selecting the topic of lacrosse involvement through the use of my Lacrosse Club, I searched for other lacrosse promotional videos. The ones I found were Warrior and Maverick. Both these videos are intense, show passion and have a heart beat or breathing sound mixed with a simple toned music.
I think I need to source an unlicensed song as this video will be published on social media. I want the music to be upbeat yet simple preferably getting faster in pace to allude to an intense shot on goal.

https://incompetech.com/

http://www.bensound.com/

http://www.epidemicsound.com/?_us=adwords&_usx=brand&gclid=CjwKCAjw2s_MBRA5EiwAmWIac0-W9q49Z7fHnpal2BJ7u3R112D9zHleB6v1WjrQSx3vlJZBTb0oqhoCLrUQAvD_BwE

http://freemusicarchive.org/

I would also like to record or source a series of sounds which I believe will benefit the video by adding to intensity. This Mis En Scene technique will portray passion and make the viewer feel in the moment. 
- Boots thudding (through mud)
- Lacrosse stick swoosh 
- Heart beat (increasing in pace)
- heaving breathing 
- stick check 
- ball hitting the goal net
- cheering 
- slogan voice over]]> 2017-08-17 02:16:50 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181363771 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181367345 This first advertisement I came across is the Maverik Lacrosse 'The decision is yours' 2013 campaign. This campaign focuses on challenging yourself and that practice pays off in the long run. The video incorporates a lot of darkness and spotlighting on lacrosse gear and actions. Though I like the impression it gives to younger audience about practice is key, the dark colouring doesn't include the uplifting feeling I want for my video.

NOTE: Maverick Lacrosse is a Lacrosse equipment manufacturer based in New York.
http://maveriklacrosse.com/

https://www.youtube.com/watch?v=pD_buVzRFg8]]> 2017-08-17 02:48:15 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181367345 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181805020 The Warrior 'What's your Super Power' campaign features a guy running in the cold on a field to shoot a goal. The guy switches from training to game like instances whilst still going a similar movement in the same location. The background music increases pace and so does the videos flicker between the gym, the guy training and a game. The climax of the video is the shot and segments of him running which labels the gear his wearing. The video is a similar style to how I want mine to look, flickering between different people and the ending of the video being a final shot. The video also includes the gear the player is wearing, labeling it as he's running, the selling point for the video.

NOTE: Warrior is a Lacrosse  (and other sports) equipment brand based in the US.

 https://www.warrior.com/

https://www.youtube.com/watch?v=YnH7ekkhfRo]]> 2017-08-21 03:26:53 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/181805020 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182216648 The video will start with lacrosse shoes running across grass in slow motion and close up. Whilst the person is running it will switch to other people running the same path as well, switching through an age bracket between 8 and 15 both male and female. The camera slowly pans up and away from the player showing their ultimate goal. The player (switching from person to person) will be running to goals in a fast nature, while the dodges they do will be in slow motion and speed up the pace when running again. The final moment will be the ball (slow motion and close up) hitting the back of the net and the players cheering (visual through the net), when the tag line in both spoken and written form will appear on screen, featuring the logo. The sounds for this video will be a song which starts slow and increases in pace over the duration of the video. I would also like to include a heart beat or heavy (puffed) breathing sound to increase intensity. ]]> 2017-08-22 23:55:06 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182216648 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182963981 The Colours I have selected for this assignment are the ones used throughout the Logo of the Sturt Lacrosse Club. I got the exact colour and Font information from the Sturt Lacrosse Club Style Guide. The 4 colours they specified are the navy, blue, black and white shade. The grey I have selected as another colour which I feel highlights the blue without over powering it. The colour will be used sparingly and is approved by the Sturt Lacrosse Club.
As for the Fonts the Sturt Lacrosse Club use Rockwell Extra Bold (slightly stretched, specifications in the Style Guide) as their heading font. This is the same font I will use for my Headings 1. For the body text and other headings I will be using variations of the Avenir Next Font. Sturt Lacrosse Club did not specify a body text but I selected something simple, curved and easy to read. The font is similar to the one Lacrosse SA uses, relating back to their governing body.
I also went to the SLC website to see what colours they have used. They have also incorporated grey which I wish to as well. http://sturtlacrosse.org.au/base/]]> 2017-08-27 07:06:42 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182963981 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182970295 Australian Lacrosse Association (ALA)
The Australian Lacrosse Association is the over aching governing body which decided on game rules, exposure and the Australian teams (aspacs). The fonts used in the ALA Logo are a bold, serif and curved style which make the logo seem timeless. The colours the ALA use are green and gold (the Australian sporting colours). Their logo is a combination of the Southern Cross, a lacrosse stick shape and an Australian outline. Their logo is very distinguishable as Australian through the colours and Australian reference. Their website follows the same colour scheme as the one their logo does, making everything match.
http://lacrosse.com.au/

Lacrosse SA
"Lacrosse! Play it, live it, love it!"
Lacrosse SA is the governing/ supporting body to all the South Australian Clubs. Lacrosse SA has a captivating slogan which encourages the love of the sport as well as participation. The lacrosse SA colours are bright and captivating being a bright red (Pantone 295), navy (Pantone 199), and yellow (Pantone 137). The Lacrosse SA colours are the South Australian colours set by the government, making everything uniformed. (http://www.sa.gov.au/topics/about-sa/about-sa) The Lacrosse SA font is simple, san serif, clear and curved. Whilst their slogan font is a bold, serif, sport related font.
http://websites.sportstg.com/assoc_page.cgi?client=1-2638-0-0-0

Comparison to USA Lacrosse Association
The US Lacrosse Association (USL) is the governing body for all American Lacrosse clubs and districts. The Australian Lacrosse standards, rules and guidelines are derived from the USL as the sport is most developed and began in the USA. The USL has a very modern logo using the Navy and Blue (American Flag colours). The logo is a Lacrosse stick head with a ball going towards it. The USL logo uses a sleek, curved san serif font similar to the Words font Impact. The USL has no noticeable slogan.
https://www.uslacrosse.org/]]> 2017-08-27 11:03:07 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182970295 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182971529 After viewing many lacrosse promotional videos, I realise my 'campaign' needs a slogan, something for the views to hear or think about last. Something to make them want to join. 

Sturt Lacrosse does not have a slogan but for the video I would like it to be based around a memorable tag line which will be featured at the end of the video. 
- Join the Sport
- Join our family
- Join now, Play Hard
- Score with us 
- Compete with the best 
- unite now, play fast
- Sticks in with Sturt
- Sticks in for Sturt
- Lifes better with Lax 
- I play lacrosse, what do you do?

These slogans will be placed on SurveyMonkey.com to get a decision from members of the Sturt Lacrosse communities opinion. ]]> 2017-08-27 11:56:49 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182971529 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182973750 This US Lacrosse video features kids being educated to play lacrosse in a slower motion, making the video calm and entertaining. The video is coloured brightly with most kids in the video wearing a USL top and the logo placed stationary in the bottom right corner. The logo being placed in the corner I perceive as professional and makes the logo recognisable, something I wish to include in my video. The soothing voice over from both females and males explains how anyone can play lacrosse and how they wish to offer opportunities for anyone willing to join. Their welcoming morals is another attribute I hope the SLC video will have. ]]> 2017-08-27 13:03:14 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182973750 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182974939 This week I searched through scholarly sources for ideas and factual information which could impact my video. I searched for many different topics and tried to find information for previous ideas, such as benefits of sport and slogans. ]]> 2017-08-27 13:40:28 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182974939 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182975112 The Audience I would like this video to target is the kids looking for a fun time and be physically active. The age bracket for this is around 7 (almost the youngest Lacrosse accepts into the sport) to 15. Junior players are important to Sturt Lacrosse Club as they impact our National League teams in multiple ways. As the Australian Lacrosse Association (ALA) states in their By Laws, Clubs without junior teams will have points deducted from clubs who do not have junior teams. Junior players also grow up and hopefully will play in our League teams one day. It is also extremely beneficial for kids playing sport and learning sportsmanship in their junior years. I do not want this video to appeal to more than one gender, so I will be trying to keep the video as equal as possible.
The ALA also aims to gain exposure to the sport through Juniors as stated in their 'Strategy for acrosse in Australian 2015- 2018' guide.
http://lacrosse.com.au/media/146469/strategy-for-lacrosse-in-australia-2015-2018.pdf]]> 2017-08-27 13:44:39 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/182975112 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/183042312 The girls make your move campaign is a government campaign which aims to get kids, in particular girls into sport. The add is bright, faced paced and most importantly happy. This is different to the maverick and warrior videos as they are more strong and serious instead of enlightening. This video has a catchy song with lyrics which match the theme of the video. ]]> 2017-08-28 05:35:55 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/183042312 tylarabbit https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/183043068 To get the perspective of many different ages and genders and what they would want to see in a lacrosse video I asked people to answer my question 'what would you want to see in a Sturt Lacrosse Video' in one sentence;

Paul Scuteri, 48
A range of people, of all ages from young to old playing and enjoying the great sport it is 

Annie Richie, 17 
I would like to see real players and their skills, I would also like to see what our club can offer against what other clubs cant. I would like to see how each member of the community contributes to make Sturt the family it is. 

Andrew van der Pennen, 19 
All the good things about Sturt, like the strong but inviting community bond we all have

Stacey Appleton, 45
I would like to see a mixture of groups playing lacrosse and also see other activities that the lacrosse club has, eg movie night. A small history would also be interesting

Ella Robjons, 10
A really cool goal, that I am little but can still do it 

Branden Buck, 23
The Saturday atmosphere, with everyone around whilst games are happening

Tamryn Aufderheide, 21
The embodiment of the Sturt lacrosse club; kids having fun and learning a great sport

Mack Appleton, 11
Bright cool sticks and a cool goalie save]]> 2017-08-28 05:48:39 UTC https://padlet.com/tylarabbit/n2sj2hgeclgy/wish/183043068