Commercial Guide by Bruna Goulart https://padlet.com/bgoul009/n1e8972xalxdnvec Project E en-us 2021-02-08 22:28:29 UTC 2026-01-01 09:05:45 UTC hello@padlet.com Best Buy Innovators Commercial bgoul009 https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179746991 2021-02-08 23:36:00 UTC https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179746991 "[Racial] Difference exists whether it is made to signify or not. But how it is made to signify is always a result of politics and power, rather than a question of biology." bgoul009 https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747339  -Cultural Theory and Popular Culture, John Storey.

All the inventors shown in the commercial are white.]]> 2021-02-08 23:36:13 UTC https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747339 "Scholars originally articulated the concept of patriarchy to illustrate power inequities among women and men in industrialized societies." bgoul009 https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747635 -The Rhetorical Power of Popular Culture, Deanna D. Sellnow

All the inventors shown in the commercial are male.

]]> 2021-02-08 23:36:23 UTC https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747635 "According to Butler’s argument, gender is not the expression of biological sex, it is performatively constructed in culture. In this way, ‘Gender is the repeated stylization of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of substance, of a natural sort of being’ (43–4)" bgoul009 https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747728 -Cultural Theory and Popular Culture, John Storey. ]]> 2021-02-08 23:36:27 UTC https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179747728 bgoul009 https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179767065 The only time that women and people of color appear in this commercial is when they show Best Buy workers. As such, they are invalidating inventors that belong to minority groups, as if their work has not been as meaningful as that of white men.]]> 2021-02-08 23:47:48 UTC https://padlet.com/bgoul009/n1e8972xalxdnvec/wish/1179767065